The Whitlams
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
12,863
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 08:02:13 UTC
Genres
Biography
Over the course of The Whitlams’ storied history, they have released five platinum and gold-selling albums in a row including ARIA number 1 album "Torch the Moon" and the beloved “Eternal Nightcap” LP.
Since the release of the band’s last studio album, “Little Cloud” in 2006, The Whitlams have collaborated with various state symphony orchestras (including ten sold-out shows at the Sydney Opera House Concert Hall with the Sydney Symphony), performed numerous annual sold out laps of the country and released a ‘best of’ compilation.
The Whitlams are known for their hugely successful ballads, but they also have a high-energy side which has made them one of Australia’s most successful live touring acts. For tour dates and more visit www.thewhitlams.com
The Whitlams engages 25-34 & 35-44 audiences with repeatable results in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The fan base skews heavily male (65%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (436 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Virgin Australia, Vegemite, Qantas, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,863 · Engagements 243 · Rate 1.9% Posts 381 · Views 436 · Avg Likes 241 · Avg Comments 14 · Avg Views 436 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 25% 45-64: 22% 18-24: 16% |
Largest: 25-34 (34%); next: 35-44 (25%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
AUSTRALIA (86%) UNITED STATES (5%) UNITED KINGDOM (2%) GERMANY (1%) JAPAN (1%) |
Top regions: AUSTRALIA (86%), UNITED STATES (5%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 233 avg likes/post · Youtube: 436 avg views/post | Best reach: Youtube 436 avg views; best engagement: Instagram 233 avg likes |
Top Brand Affinities
Virgin Australia
Vegemite
Qantas
Coles
Telstra
Myer
Woolworths
Kmart
Ampeg
Centrepoint
Live Nation
Air New Zealand
| Brand | Category | Score |
|---|---|---|
| Virgin Australia | 105.39 | |
| Vegemite | 97.23 | |
| Qantas | 96.88 | |
| Coles | 92.20 | |
| Telstra | 58.67 | |
| Myer | 53.38 | |
| Woolworths | 39.84 | |
| Kmart | 38.71 | |
| Ampeg | 29.70 | |
| Centrepoint | 28.17 | |
| Live Nation | 27.70 | |
| Air New Zealand | 26.45 | |
| Mass Effect | 23.34 | |
| Afterpay | 23.03 | |
| Dragon Age | 22.60 | |
| MOOG | 19.57 | |
| Smeg | 18.71 | |
| Cointreau | 17.56 | |
| Thermomix | 17.17 | |
| Holden | 15.35 | |
| Akg | 15.30 | |
| BALMAIN | 14.55 | |
| ABC | 13.94 | |
| Pro Tools | 13.81 | |
| GOLDWELL | 12.03 | |
| Peroni | 11.07 | |
| Sennheiser | 9.99 | |
| Sunnies Studios | 8.87 | |
| Pfizer | 8.19 | |
| Play-Doh | 7.76 | |
| Moët & Chandon | 7.52 | |
| Huggies | 6.38 | |
| Kickstarter | 6.16 | |
| Bacardi | 6.15 | |
| ALDI | 6.06 | |
| UberEATS | 5.86 | |
| Lindt | 5.80 | |
| Pilsner Urquell | 5.79 | |
| Cadbury | 5.78 | |
| Spotify Music | 5.54 | |
| New Line Cinema | 5.37 | |
| McLaren | 5.04 | |
| Four Seasons | 4.89 | |
| Tinder | 4.83 | |
| Mulberry | 4.71 | |
| Dyson | 4.65 | |
| Billabong | 4.59 | |
| Ableton | 4.58 | |
| Paco Rabanne | 4.53 | |
| Paramount Pictures | 4.51 |
Official Profiles
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LoginArtist: The Whitlams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 03:30 UTC | The Whitlams, Sydney Symphony Orchestra | State Theatre | Sydney, Australia | |
| 2026-02-01 03:30 UTC | The Whitlams, Sydney Symphony Orchestra | State Theatre | Sydney, Australia | |
| 2026-02-28 03:30 UTC | The Whitlams, Tasmanian Symphony Orchestra | Wrest Point | Hobart, Australia | |
| 2026-03-07 03:30 UTC | The Whitlams, Queensland Symphony Orchestra | Queensland Performing Arts Centre (QPAC) | City of Brisbane, Australia | |
| 2026-03-08 03:30 UTC | The Whitlams, Queensland Symphony Orchestra | Queensland Performing Arts Centre (QPAC) | City of Brisbane, Australia | |
| 2026-03-15 02:30 UTC | The Whitlams | Civic Theatre Newcastle | Newcastle, Australia | |
| 2026-04-12 02:30 UTC | Festival Theatre (Main Entrance) 2026 | — | — | — |
