The Wellermen

The Wellermen — hip-hop & rap artist from GB.

Music is storytelling, and some of the best stories have been told through centuries-old traditional folk songs. On their new album ‘Northern Sky’, The…

Influence: 56.54% Fanbase: 33.29% Trending: 68.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The Witcher • 5.68% • Very Strong

As of 2025-09-13

1,093,887

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-08 10:44:03 UTC

Genres

hip-hop & rapcontemporary hip hopclassical, ensemble & operachoral

Biography

Music is storytelling, and some of the best stories have been told through centuries-old traditional folk songs. On their new album ‘Northern Sky’, The Wellermen have given this rich traditional musical history a new sound.

The Wellermen’s history is well-known: originators of the sea shanty trend on Tiktok, they’ve since gone from strength to strength. Their versions of ‘Misty Mountains’, ‘Nancy Mulligan’, and ‘Hoist The Colours’ have racked up billions of views and led them to appearances on shows like Ant and Dec, Last Week Tonight, The Colbert Show and more.

The group have now returned with their new album ‘Northern Sky’. Among much-loved traditionals such as ‘Wild Mountain Thyme’, ‘Amazing Grace’, and ‘Red Is The Rose’, you will find more modern songs such as a tribute to Johnny Cash on ‘Hurt’ and a lively version of ‘The Nights’. The band also present originals ‘Northern Sky’ - inspired by maritime life in the Hebrides in the 18th century, and the humorous ‘Tall Tales’ - a one-upmanship of the telling of wild sea adventures.

Say the Wellermen: “It’s all about connection and storytelling, and we hope the listeners are able to find something meaningful.” One thing is absolutely certain: these talented young men are in it for the long haul.

Top Brand Affinities

Report Date: 2025-09-13

The Wellermen engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, GERMANY. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (11,005 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around The Witcher, Pacific Northwest Wonderland, Fallout, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Wellermen score 0.10% — Low bucket.

Brand: The WitcherBrand: Pacific Northwest WonderlandBrand: Fallout

Followers:1,093,887

Engagements:1,069

Rate:0.1%

Posts:1,468

Avg Likes:1,015

Avg Comments:51

Avg Views:15,741

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,093,887 · Engagements 1,069 · Rate 0.1% Posts 1,468 · Views 15,741 · Avg Likes 1,015 · Avg Comments 51 · Avg Views 15,741	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 34% 35-44: 13% 45-64: 8%	Largest: 18-24 (40%); next: 25-34 (34%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (30%) UNITED KINGDOM (7%) GERMANY (5%) FRANCE (5%) RUSSIA (5%)	Top regions: UNITED STATES (30%), UNITED KINGDOM (7%), GERMANY (5%)
Platform Engagement	Instagram: 507 avg likes/post · Tiktok: 11,005 avg views/post · Youtube: 4,736 avg views/post	Best reach: Tiktok 11,005 avg views; best engagement: Instagram 507 avg likes

Top Brand Affinities

The Witcher

Score: 5.68

Pacific Northwest Wonderland

Score: 5.63

Fallout

Score: 4.96

Kickstarter

Score: 4.30

Star Wars

Score: 4.01

Columbia Pictures

Score: 3.87

Taco Bell

Score: 3.67

BBC

Score: 3.59

Showtime

Score: 3.56

Guinness

Score: 3.47

Pokemon Go

Score: 2.87

Activision Blizzard

Score: 2.86

Brand	Category	Score
The Witcher		5.68
Pacific Northwest Wonderland		5.63
Fallout		4.96
Kickstarter		4.30
Star Wars		4.01
Columbia Pictures		3.87
Taco Bell		3.67
BBC		3.59
Showtime		3.56
Guinness		3.47
Pokemon Go		2.87
Activision Blizzard		2.86
Lush		2.81
Lego		2.75
Busch		2.69
Baileys		2.46
Costco		2.44
Sunnies Studios		2.40
League of Legends		2.31
Nintendo		2.29
Chipotle Mexican Grill		2.21
Paramount Pictures		2.21
HBO		2.15
Polaroid		2.14
IKEA		2.05
Walmart		2.04
Etsy		2.02
Airbnb		1.99
Chrysler		1.94
Ubisoft		1.92
Marvel Entertainment		1.90
Pandora		1.90
Pokemon		1.90
Target		1.88
Tinder		1.86
Harley-Davidson		1.84
Jack Daniels		1.80
Transformers		1.79
DC Entertainment		1.78
Pixar		1.71
Warner Bros		1.70
Budweiser		1.67
Amazon		1.64
WWE		1.63
Oakley		1.58
Netflix		1.58
Sprite		1.57
Call of Duty		1.56
Walt Disney		1.55
NYX Cosmetics		1.53