The Weeknd
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
78,862,133
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
Updated 2025-10-03 18:50:09 UTC
Genres
Scores
Biography
Debuting as The Weeknd in 2010 with a series of YouTube uploads, Tesfaye's mixtapes, including the acclaimed Trilogy, showcased a blend of contemporary R&B influences and innovative production. With a string of successful singles like "The Hills" and "Can't Feel My Face," Tesfaye's album Beauty Behind the Madness earned critical praise and multiple Grammy wins, establishing him as a force to be reckoned with in the music industry. Continuously pushing boundaries with his music, The Weeknd's evolution from enigmatic newcomer to chart-topping superstar underscores his enduring impact on the music landscape.
The Weeknd performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDIA. Audience composition is heavily male (56%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,750,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Coachella, MTV, Lollapalooza, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Weeknd is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 78,862,133 · Engagements 642,373 · Rate 0.8% Posts 1,022 · Views 0 · Avg Likes 642,373 · Avg Comments 2,157 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 28% 13-17: 8% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (28%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (11%) INDIA (7%) MEXICO (5%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (20%), BRAZIL (11%), INDIA (7%) |
| Platform Engagement | Tiktok: 1,750,000 avg views/post · Youtube: 978,079 avg views/post | Best reach: Tiktok 1,750,000 avg views; best engagement: Tiktok 81,150 avg likes |
Top Brand Affinities
Coachella
MTV
Lollapalooza
Michael Kors
Victoria's Secret
Kylie Cosmetics
Tomorrowland
SoundCloud
FashionNova
AMC
Fenty beauty
ASOS
| Brand | Category | Score |
|---|---|---|
| Coachella | 3.66 | |
| MTV | 3.60 | |
| Lollapalooza | 2.74 | |
| Michael Kors | 2.68 | |
| Victoria's Secret | 2.62 | |
| Kylie Cosmetics | 2.47 | |
| Tomorrowland | 2.44 | |
| SoundCloud | 2.40 | |
| FashionNova | 2.24 | |
| AMC | 2.18 | |
| Fenty beauty | 2.18 | |
| ASOS | 2.15 | |
| Kodak | 2.02 | |
| Beats Electronics | 2.02 | |
| Los Angeles Lakers | 1.97 | |
| Versace | 1.95 | |
| NBA | 1.94 | |
| Chrysler | 1.86 | |
| Anastasia Beverly Hills | 1.79 | |
| Tarte Cosmetics | 1.70 | |
| Sneakerhead | 1.68 | |
| Spotify Music | 1.64 | |
| Supreme | 1.64 | |
| Lush | 1.63 | |
| Snapseed | 1.63 | |
| Gucci | 1.61 | |
| Bershka | 1.58 | |
| H&M | 1.54 | |
| Balenciaga | 1.52 | |
| The North Face | 1.48 | |
| Showtime | 1.48 | |
| Vans | 1.47 | |
| Polo Ralph Lauren | 1.44 | |
| shein | 1.40 | |
| Pepsi | 1.39 | |
| Target | 1.37 | |
| Nike | 1.34 | |
| Walmart | 1.33 | |
| Reebok | 1.32 | |
| Forever 21 | 1.31 | |
| NFL | 1.30 | |
| Call of Duty | 1.29 | |
| Bellagio | 1.28 | |
| Burberry | 1.26 | |
| Yves Saint Laurent | 1.26 | |
| Converse | 1.24 | |
| NYX Cosmetics | 1.24 | |
| CBS | 1.24 | |
| Guinness | 1.24 | |
| SheInside | 1.22 |
Official Profiles
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LoginArtist: The Weeknd
The map shows every radio station that aired The Weeknd today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 125,631,007
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
116,041,499 | 92.37% |
| [+] |
Pandora |
4,981,683 | 3.97% |
| [+] |
Last.fm |
4,607,825 | 3.67% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 15:14:59 | RATHER LIE | KBLZ-FM (The Blaze Winona 102.7 FM) | Longview, TX, US | 201 |
| 2025-08-22 15:14:14 | Hawái - Remix | Loca Latino | Madrid, ES | 11 |
| 2025-08-22 15:13:51 | Blinding Lights (with Major Lazer) - Major Lazer Remix | More FM | Auckland, NZ | 177 |
| 2025-08-22 15:13:43 | Starboy (Kygo remix) | Power Hit Radio | Stockholm, SE | 148 |
| 2025-08-22 15:12:53 | Save Your Tears (with Ariana Grande) (Remix) | Jewel 92 | Brantford, ON, CA | 209 |
| 2025-08-22 15:12:38 | RATHER LIE | Pitbull Globalization | Washington, D.C., US | 208 |
| 2025-08-22 15:11:48 | Blinding Lights | WQOK-FM | Raleigh-Durham, NC, US | 190 |
| 2025-08-22 15:11:40 | Love Me Harder | Radio Company | Udine, IT | 8 |
| 2025-08-22 15:10:49 | Blinding Lights (with Major Lazer) - Major Lazer Remix | WCR FM | Wolverhampton, GB | 165 |
| 2025-08-22 15:10:42 | Cry For Me | Spin 1038 | Dublin, IE | 204 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |