The Wedding Present
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
20,080
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 09:51:08 UTC
Genres
Biography
Early releases saw a reputation acquired for breathtakingly honest love songs immersed in whirlwind guitars, as may be heard on George Best and Bizarro but, for their 3rd album, Seamonsters, the band turned to American engineer Steve Albini for a weightier sound. Then, in 1992, for The Hit Parade series, came 12 Wedding Present singles, one a month, equalling Elvis’ record for “most hits in a year”. Watusi saw the band exploring lo-fi pop & three-part acapella harmonies while 1996’s Saturnalia saw them in experimental guise.
In 1997, Gedge launched a new project, Cinerama, indulging his love of film music - from John Barry to Morricone via easy listening! By 2005, however, he was reviving the Wedding Present name for Take Fountain, to a torrent of critical acclaim.
2008 saw the band re-assembling in Albini’s studio to record El Rey, which was described as “some of the funniest, cleverest and most relevant indie” while 2012 saw the release of Valentina to more rave reviews.
In 2016 The Wedding Present released Going, Going..., - described as Gedge’s masterpiece - and this was followed in 2017 by George Best 30 – a 30th anniversary re-recording of the debut LP.
The Wedding Present performs best with fans in the 35-44 range, concentrated in UNITED KINGDOM, UNITED STATES, GERMANY. Audience composition is heavily male (90%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 3,949 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, VisitBritain, Ampeg, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Wedding Present is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,080 · Engagements 321 · Rate 1.6% Posts 941 · Views 3,949 · Avg Likes 310 · Avg Comments 12 · Avg Views 3,949 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 33% 45-64: 31% 25-34: 23% 18-24: 11% |
Largest: 35-44 (33%); next: 45-64 (31%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED KINGDOM (51%) UNITED STATES (17%) GERMANY (3%) SPAIN (3%) FRANCE (3%) |
Top regions: UNITED KINGDOM (51%), UNITED STATES (17%), GERMANY (3%) |
| Platform Engagement | Instagram: 187 avg likes/post · Youtube: 3,949 avg views/post | Best reach: Youtube 3,949 avg views; best engagement: Instagram 187 avg likes |
Top Brand Affinities
MOOG
VisitBritain
Ampeg
Mixcloud
Fred Perry
Akg
Waitrose
Sainsbury's
Tate Modern
Morrisons
Amazon Music
Vauxhall
| Brand | Category | Score |
|---|---|---|
| MOOG | 38.69 | |
| VisitBritain | 29.84 | |
| Ampeg | 29.13 | |
| Mixcloud | 28.14 | |
| Fred Perry | 21.07 | |
| Akg | 20.13 | |
| Waitrose | 18.38 | |
| Sainsbury's | 14.80 | |
| Tate Modern | 13.15 | |
| Morrisons | 11.00 | |
| Amazon Music | 9.67 | |
| Vauxhall | 8.50 | |
| BBC | 7.60 | |
| Pilsner Urquell | 7.58 | |
| Marks & Spencer | 7.51 | |
| Pro Tools | 7.34 | |
| Dr. Martens | 6.86 | |
| Selfridges | 6.54 | |
| Spotify Music | 6.24 | |
| Ableton | 5.95 | |
| Tesco | 5.92 | |
| Carlsberg | 5.84 | |
| Vivienne Westwood | 5.61 | |
| Guinness | 5.57 | |
| Kickstarter | 5.52 | |
| Lush | 5.40 | |
| Warner Bros | 4.98 | |
| Kodak | 4.86 | |
| Paramount Pictures | 4.74 | |
| ALDI | 4.40 | |
| eBay | 4.36 | |
| Columbia Pictures | 3.84 | |
| Lego | 3.64 | |
| Emporium | 3.53 | |
| Baileys | 3.43 | |
| Philips | 3.27 | |
| Leica | 3.05 | |
| Fujifilm | 2.94 | |
| Cadbury | 2.88 | |
| SoundCloud | 2.87 | |
| Snoopy And The Peanuts Gang | 2.80 | |
| Jaguar | 2.70 | |
| Star Wars | 2.60 | |
| Polaroid | 2.60 | |
| Pantone Inc | 2.58 | |
| Citroen | 2.55 | |
| Aston Martin | 2.40 | |
| LEGOLAND | 2.36 | |
| MTV | 2.34 | |
| Airbnb | 2.29 |
Official Profiles
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LoginArtist: The Wedding Present
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | The Wedding Present | Moritzbastei | Leipzig, Germany | |
| 2025-12-09 04:00 UTC | The Wedding Present, The Tubs | Lido | Berlin, Germany | |
| 2025-12-10 04:00 UTC | The Wedding Present, The Tubs | Molotow | Hamburg, Germany | |
| 2025-12-12 03:30 UTC | The Wedding Present | Muziekgieterij | Maastricht, Netherlands | — |
| 2025-12-17 03:00 UTC | The Wedding Present | Tramshed | Cardiff, United Kingdom | |
| 2025-12-18 04:00 UTC | The Wedding Present | Picturedrome | Kirklees, United Kingdom | |
| 2025-12-19 03:30 UTC | The Wedding Present | Buxton Opera House | High Peak, United Kingdom |
