The Weather Station
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
34,433
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:18 UTC
Genres
Biography
Lindeman’s debut for Fat Possum Records, is sensuous, ravishing, as hi fi a record as Lindeman has ever made, breaking into pure pop at moments, at others a dense wilderness of notes; a deeply rhythmic, deeply painful record that feels more urgent, more clear than her work ever has.
Emerging out of Toronto's vibrant folk scene, Lindeman debuted a moody, introspective sound with her independently released East EP (2008), followed by The Line (2009) and the critically acclaimed All of It Was Mine (2011). This was followed by North American tours with Bahamas, Basia Bulat, and Timber Timbre, a tour of Japan and a SOCAN Songwriting Prize nomination. After the release of 2014's What Am I Going to Do with Everything I Know EP, Tamara signed with North Carolina label Paradise of Bachelors and traveled to Paris to record her third LP, Loyalty (2015). In 2017 came the eponymously titled LP that saw the expansion of the Weather Station's sound into rock-oriented territory.
The Weather Station converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (74%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 2,438 avg views per post, with supportive conversation on Instagram. Shared audience with Value Village, MOOG, Ampeg underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 34,433 · Engagements 428 · Rate 1.2% Posts 985 · Views 2,813 · Avg Likes 422 · Avg Comments 14 · Avg Views 2,813 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 24% 35-44: 21% 45-64: 17% |
Largest: 25-34 (34%); next: 18-24 (24%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (26%) CANADA (16%) UNITED KINGDOM (10%) ITALY (5%) FRANCE (4%) |
Top regions: UNITED STATES (26%), CANADA (16%), UNITED KINGDOM (10%) |
| Platform Engagement | Instagram: 358 avg likes/post · Tiktok: 375 avg views/post · Youtube: 2,438 avg views/post | Best reach: Youtube 2,438 avg views; best engagement: Instagram 358 avg likes |
Top Brand Affinities
Value Village
MOOG
Ampeg
Live Nation
Mixcloud
Scotiabank
Air Canada
Amazon Music
Akg
Sennheiser
Pro Tools
Tim Hortons
| Brand | Category | Score |
|---|---|---|
| Value Village | 69.38 | |
| MOOG | 37.25 | |
| Ampeg | 25.68 | |
| Live Nation | 22.06 | |
| Mixcloud | 19.48 | |
| Scotiabank | 16.34 | |
| Air Canada | 16.08 | |
| Amazon Music | 14.50 | |
| Akg | 14.26 | |
| Sennheiser | 11.37 | |
| Pro Tools | 10.94 | |
| Tim Hortons | 10.67 | |
| Kickstarter | 10.43 | |
| Spotify Music | 10.36 | |
| Ableton | 9.74 | |
| Tate Modern | 6.79 | |
| Hurley | 6.10 | |
| Pacific Northwest Wonderland | 5.61 | |
| Pilsner Urquell | 5.27 | |
| Kodak | 5.24 | |
| Lululemon Athletica | 4.92 | |
| Coors | 4.88 | |
| Paramount Pictures | 4.88 | |
| Emporium | 4.71 | |
| Budweiser | 4.71 | |
| Polaroid | 4.48 | |
| SoundCloud | 4.45 | |
| Airbnb | 4.41 | |
| Nixon | 4.34 | |
| Showtime | 4.32 | |
| Pfizer | 4.24 | |
| Leica | 4.18 | |
| Holden | 3.76 | |
| Lollapalooza | 3.47 | |
| Coachella | 3.27 | |
| Mulberry | 3.17 | |
| Pixar | 3.13 | |
| Fujifilm | 2.97 | |
| CBS | 2.91 | |
| BBC | 2.86 | |
| NHL | 2.86 | |
| Guinness | 2.85 | |
| Columbia Pictures | 2.76 | |
| Tinder | 2.75 | |
| CBS Television Studios | 2.74 | |
| Sunnies Studios | 2.61 | |
| Cadillac | 2.60 | |
| Carhartt | 2.55 | |
| Urban Outfitters | 2.55 | |
| Warner Bros | 2.42 |
Official Profiles
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LoginArtist: The Weather Station
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 03:30 UTC | The Weather Station | Arden Theatre | The Nation, Canada |















