The Weather Girls

The Weather Girls — pop artist from US.

The Weather Girls, Martha Wash and Izora Armstead, started out in the gospel group NOW (News of the World) before they became backup singers for Sylvester in…

Influence: 56.73% Fanbase: 36.85% Trending: 66.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 97.43% • Very Strong

As of 2025-09-09

102,063

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:05 UTC

Genres

poppopr&b, funk & soulr&b/souldiscocontemporary r&belectronichi-nrg

Biography

The Weather Girls, Martha Wash and Izora Armstead, started out in the gospel group NOW (News of the World) before they became backup singers for Sylvester in the '70s. They formed the duo Two Tons o' Fun (aka the Two Tons), and released a pair of albums -- which featured three charting singles -- on Harvey Fuqua's Fantasy-affiliated Honey label. They subsequently changed their name to the Weather Girls and recorded for Columbia, where they had their greatest success with "It's Raining Men." That 1982 single peaked the following year; it topped Billboard's club chart and crossed into the Hot 100, where it reached number 46. Wash continued as a solo artist and session vocalist and was the lead voice on "You're My One and Only (True Love)" by Seduction, "Everybody Everybody" by Black Box, and "Gonna Make You Sweat (Everybody Dance Now)" by C&C Music Factory. Wash was invariably replaced in the songs' videos by lip-syncing models, and resorted to legal action to get a proper share of the royalties for her work. Armstead later resurrected the Weather Girls with her daughter, Dynelle Rhodes. After Armstead's death in 2004, Rhodes continued to record and perform as the Weather Girls with fellow vocalist Dorrey Lyles.

Photo: Ulrich Wolf

Top Brand Affinities

Report Date: 2025-09-09

The Weather Girls resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a female-leaning (50%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (818,304 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Commerzbank, Edelsteine, Fashion TV makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Weather Girls score 8.84% — Very Strong bucket.

Brand: CommerzbankBrand: EdelsteineBrand: Fashion TV

Followers:102,063

Engagements:9,024

Rate:8.8%

Posts:136

Avg Likes:8,602

Avg Comments:595

Avg Views:818,304

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,063 · Engagements 9,024 · Rate 8.8% Posts 136 · Views 818,304 · Avg Likes 8,602 · Avg Comments 595 · Avg Views 818,304	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 30% 35-44: 13% 45-64: 10%	Largest: 18-24 (41%); next: 25-34 (30%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (22%) BRAZIL (15%) UNITED KINGDOM (5%) FRANCE (5%) GERMANY (5%)	Top regions: UNITED STATES (22%), BRAZIL (15%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 79 avg likes/post · Youtube: 818,304 avg views/post	Best reach: Youtube 818,304 avg views; best engagement: Youtube 8,523 avg likes

Top Brand Affinities

Commerzbank

Score: 97.43

Edelsteine

Score: 71.75

Fashion TV

Score: 62.09

Edeka

Score: 36.04

Zimmermann

Score: 32.62

Lufthansa

Score: 27.35

Amazon Music

Score: 24.82

Emirates Airlines

Score: 15.94

Yogi Tea

Score: 15.45

Chopard

Score: 15.00

Mixcloud

Score: 14.82

Moët & Chandon

Score: 14.06

Brand	Category	Score
Commerzbank		97.43
Edelsteine		71.75
Fashion TV		62.09
Edeka		36.04
Zimmermann		32.62
Lufthansa		27.35
Amazon Music		24.82
Emirates Airlines		15.94
Yogi Tea		15.45
Chopard		15.00
Mixcloud		14.82
Moët & Chandon		14.06
Maybach		13.88
Jean Paul Gaultier		12.72
KARL LAGERFELD		12.46
NBC		9.22
Marriott		9.08
ColourPop		8.55
Heinz		8.11
Lidl		7.78
Spotify Music		7.53
ALDI		6.90
Pioneer		6.82
Calzedonia		6.81
Bentley		6.64
Vodafone		6.61
Emporio Armani		6.49
BALMAIN		6.04
Timberland		5.76
Versace		5.68
Beats Electronics		5.39
ASOS		5.36
Hennessy		5.20
Hugo Boss		5.12
SoundCloud		5.08
Hublot		4.59
FashionNova		4.51
Wella		4.36
TripAdvisor		4.32
Armani		4.29
Paramount Pictures		4.22
Campari		4.15
UEFA		4.10
Tesla Motors		3.96
TOM FORD		3.94
Estee Lauder		3.90
MINI		3.89
Leica		3.82
MTV		3.67
Maserati		3.63