The War on Drugs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
372,071
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-29 14:06:31 UTC
Genres
Biography
But over the last 15 years, The War on Drugs have steadily emerged as one of the mightiest counterweights to this endless division, reconnecting rock’s manifold hyphenates with an ardor and ease that suggest they were never split far apart in the first place. Folk, indie, kosmiche, noise, roots, arena, psychedelic, soft, whatever—The War on Drugs are this century’s great rock ’n’ roll synthesists, obviating the gaps between the underground and the mainstream, between the abstruse and the anthemic, making records that wrestle a fractured past into a unified and engrossing present. The War on Drugs have never done that so well as they do with I Don’t Live Here Anymore, their fifth studio album and their most compulsive and bold set of songs to date.
The War on Drugs commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (12,651 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Akg points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 372,071 · Engagements 6,173 · Rate 1.7% Posts 441 · Views 14,595 · Avg Likes 6,133 · Avg Comments 105 · Avg Views 14,595 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 32% 35-44: 16% 45-64: 10% |
Largest: 25-34 (39%); next: 18-24 (32%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (27%) BRAZIL (7%) UNITED KINGDOM (6%) MEXICO (5%) CANADA (4%) |
Top regions: UNITED STATES (27%), BRAZIL (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 5,802 avg likes/post · Tiktok: 1,944 avg views/post · Youtube: 12,651 avg views/post | Best reach: Youtube 12,651 avg views; best engagement: Instagram 5,802 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Pro Tools
Akai
Sennheiser
Ableton
Amazon Music
Lollapalooza
Tate Modern
Coors
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 37.94 | |
| MOOG | 30.02 | |
| Akg | 16.51 | |
| Pro Tools | 12.04 | |
| Akai | 10.56 | |
| Sennheiser | 10.39 | |
| Ableton | 10.03 | |
| Amazon Music | 7.89 | |
| Lollapalooza | 7.29 | |
| Tate Modern | 6.97 | |
| Coors | 6.94 | |
| Spotify Music | 6.84 | |
| Kickstarter | 6.29 | |
| Coachella | 5.66 | |
| Kodak | 5.63 | |
| Verizon | 5.36 | |
| Pilsner Urquell | 5.26 | |
| Paramount Pictures | 4.84 | |
| NHL | 4.36 | |
| iHeartRadio Music Awards | 4.08 | |
| Dr. Martens | 4.03 | |
| Guinness | 4.01 | |
| Leica | 3.86 | |
| Heinz | 3.77 | |
| MTV | 3.76 | |
| SoundCloud | 3.75 | |
| Polaroid | 3.68 | |
| Budweiser | 3.66 | |
| Columbia Pictures | 3.65 | |
| Fujifilm | 3.60 | |
| Airbnb | 3.53 | |
| Oculus | 3.48 | |
| Warner Bros | 3.46 | |
| Philips | 3.44 | |
| Olympus | 3.18 | |
| Tinder | 3.15 | |
| Busch | 2.74 | |
| Showtime | 2.70 | |
| Cadillac | 2.61 | |
| Carhartt | 2.57 | |
| Pepsi | 2.55 | |
| HBO | 2.55 | |
| The Olympic Games | 2.47 | |
| NBC | 2.44 | |
| BBC | 2.35 | |
| Aperol | 2.35 | |
| Star Wars | 2.30 | |
| Nickelodeon | 2.29 | |
| Beats Electronics | 2.26 | |
| Chrysler | 2.22 |
Official Profiles
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LoginArtist: The War on Drugs
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















