The War on Drugs

The War on Drugs

Country: US

Influence: 65.68% Fanbase: 57.61% Trending: 69.72% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 37.94% • Very Strong

As of 2025-09-10

372,071

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-29 14:06:31 UTC

Genres

popphilly indieindie poprockmodern rockrockalternativeindie rockalternative

Biography

The history of rock ’n’ roll is a story of splintering. Stop here for 10 seconds, and think: How many niches can you name without even trying, without having to pause for just a split second? They seem infinite and, already the better part of a century since rock’s bastard birth, still ceaseless, each new form defined by the mainframe’s perpetuity of flux.

But over the last 15 years, The War on Drugs have steadily emerged as one of the mightiest counterweights to this endless division, reconnecting rock’s manifold hyphenates with an ardor and ease that suggest they were never split far apart in the first place. Folk, indie, kosmiche, noise, roots, arena, psychedelic, soft, whatever—The War on Drugs are this century’s great rock ’n’ roll synthesists, obviating the gaps between the underground and the mainstream, between the abstruse and the anthemic, making records that wrestle a fractured past into a unified and engrossing present. The War on Drugs have never done that so well as they do with I Don’t Live Here Anymore, their fifth studio album and their most compulsive and bold set of songs to date.

The War on Drugs Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The War on Drugs commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (12,651 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Akg points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The War on Drugs score 1.66%Moderate bucket.
Brand: AmpegBrand: MOOGBrand: Akg
Followers:372,071
Engagements:6,173
Rate:1.7%
Posts:441
Views:14,595
Avg Likes:6,133
Avg Comments:105
Avg Views:14,595

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 372,071 · Engagements 6,173 · Rate 1.7%
Posts 441 · Views 14,595 · Avg Likes 6,133 · Avg Comments 105 · Avg Views 14,595
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
18-24: 32%
35-44: 16%
45-64: 10%
Largest: 25-34 (39%); next: 18-24 (32%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (27%)
BRAZIL (7%)
UNITED KINGDOM (6%)
MEXICO (5%)
CANADA (4%)
Top regions: UNITED STATES (27%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 5,802 avg likes/post · Tiktok: 1,944 avg views/post · Youtube: 12,651 avg views/post Best reach: Youtube 12,651 avg views; best engagement: Instagram 5,802 avg likes

Top Brand Affinities

Ampeg
Score: 37.94
MOOG
Score: 30.02
Akg
Score: 16.51
Pro Tools
Score: 12.04
Akai
Score: 10.56
Sennheiser
Score: 10.39
Ableton
Score: 10.03
Amazon Music
Score: 7.89
Lollapalooza
Score: 7.29
Tate Modern
Score: 6.97
Coors
Score: 6.94
Spotify Music
Score: 6.84
Brand Category Score
Ampeg 37.94
MOOG 30.02
Akg 16.51
Pro Tools 12.04
Akai 10.56
Sennheiser 10.39
Ableton 10.03
Amazon Music 7.89
Lollapalooza 7.29
Tate Modern 6.97
Coors 6.94
Spotify Music 6.84
Kickstarter 6.29
Coachella 5.66
Kodak 5.63
Verizon 5.36
Pilsner Urquell 5.26
Paramount Pictures 4.84
NHL 4.36
iHeartRadio Music Awards 4.08
Dr. Martens 4.03
Guinness 4.01
Leica 3.86
Heinz 3.77
MTV 3.76
SoundCloud 3.75
Polaroid 3.68
Budweiser 3.66
Columbia Pictures 3.65
Fujifilm 3.60
Airbnb 3.53
Oculus 3.48
Warner Bros 3.46
Philips 3.44
Olympus 3.18
Tinder 3.15
Busch 2.74
Showtime 2.70
Cadillac 2.61
Carhartt 2.57
Pepsi 2.55
HBO 2.55
The Olympic Games 2.47
NBC 2.44
BBC 2.35
Aperol 2.35
Star Wars 2.30
Nickelodeon 2.29
Beats Electronics 2.26
Chrysler 2.22

Official Profiles

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Artist: The War on Drugs

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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