The Wanted Brand Affinity ranks highest Tom Tom at 54.78% . Very Strong. Score DMDB 68.07% | Fanbase 65.78%

The Wanted — pop artist from GB.

Formed in 2009, the Wanted sought to bring a fresh approach to the boy band genre, drawing inspiration from predecessors like *NSync and the Backstreet Boys.…

The Wanted

Recognizable

Country: GB | Artist ID: 2eece794-e9e3-4975-9c87-3d6c44570091

Find Artist

Genres

popdance poppost-teen poppopboy bandmainstream poprockpop rockgarage rock

Influential: 68.07% Fanbase: 65.78% Trending: 69.21%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Tom Tom • 54.78% • Very Strong

As of 2025-09-10

370,899

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.07% | Fanbase 65.78% | Trending 69.21% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2009, the Wanted sought to bring a fresh approach to the boy band genre, drawing inspiration from predecessors like *NSync and the Backstreet Boys. The group, comprised of Max George, Siva Kaneswaran, Jay McGuiness, Tom Parker, and Nathan Sykes, quickly found success in the U.K. with their debut single "All Time Low" reaching number one in August 2010. Their self-titled debut album followed suit, debuting at number four on the U.K. charts in October 2010.

The Wanted continued their musical journey with the release of their second album, Battleground, and a distribution deal with Def Jam Records in 2012. After a successful introduction to the U.S. market, the band embarked on a world tour and released their third album, Word of Mouth, in 2013. Following a hiatus in 2014, the members pursued individual projects, with the group reuniting in 2021 for a charity concert. Tragically, Tom Parker passed away in 2022 at the age of 33, marking the end of an era for the band.

Report Date: 2025-09-10

The Wanted keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily female (80%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 41,318 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Tom Tom, Barbie, Costa Coffee supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Wanted score 17.58% — Very Strong bucket.

Brand: Tom TomBrand: BarbieBrand: Costa Coffee

Followers:370,899

Engagements:47,757

Rate:12.9%

Posts:404

Avg Likes:47,385

Avg Comments:608

Avg Views:206,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 370,899 · Engagements 47,757 · Rate 12.9% Posts 404 · Views 206,900 · Avg Likes 47,385 · Avg Comments 608 · Avg Views 206,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 42% 35-44: 8% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (25%) BRAZIL (13%) UNITED KINGDOM (12%) MEXICO (10%) CANADA (3%)	Top regions: UNITED STATES (25%), BRAZIL (13%), UNITED KINGDOM (12%)
Platform Engagement	Instagram: 41,318 avg likes/post	best engagement: Instagram 41,318 avg likes

Top Brand Affinities

Tom Tom

Score: 54.78

Barbie

Score: 8.02

Costa Coffee

Score: 8.01

River Island

Score: 7.15

boohoo

Score: 6.67

Movistar

Score: 5.81

iHeartRadio Music Awards

Score: 4.53

Coach

Score: 4.50

Pull&Bear

Score: 4.02

AMC

Score: 3.56

MTV

Score: 3.55

Tomorrowland

Score: 3.43

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Top Brand Affinities

Brand	Category	Score
Tom Tom		54.78
Barbie		8.02
Costa Coffee		8.01
River Island		7.15
boohoo		6.67
Movistar		5.81
iHeartRadio Music Awards		4.53
Coach		4.50
Pull&Bear		4.02
AMC		3.56
MTV		3.55
Tomorrowland		3.43
Kylie Cosmetics		3.42
Primark		3.38
Lush		3.17
Lollapalooza		2.90
NBC		2.83
Topshop		2.76
Pic Collage		2.62
Pandora		2.59
Stradivarius		2.58
Garnier		2.58
Nickelodeon		2.53
Bershka		2.52
Benefit Cosmetics		2.47
Pepsi		2.43
ASOS		2.38
OREO		2.30
BBC		2.29
Coachella		2.23
Showtime		2.21
Coca-Cola		2.12
Sunnies Studios		2.10
FashionNova		2.08
Bellagio		2.03
Urban Decay Cosmetics		2.02
L'Oréal Paris		1.97
Victoria's Secret		1.90
Too Faced Cosmetics		1.90
Starbucks		1.89
Tinder		1.85
shein		1.82
Universal		1.78
Forever 21		1.75
Converse		1.75
Walt Disney		1.70
Fenty beauty		1.68
McDonald's		1.65
Transformers		1.63
Huda Beauty		1.63