The Walters

The Walters

Country: US

Influence: 60.74% Fanbase: 51.57% Trending: 65.33% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 17.78% • Very Strong

As of 2025-09-08

669,109

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:25 UTC

Genres

popindie popchicago indierockmodern rockindie garage rockrockalternative rockalternativealternativeindie rock

Biography

When it comes to THE WALTERS, it’s easier to start at the present: The Chicago-formed, LA-based indie-rock quartet are finally releasing their debut LP, GOOD COMPANY, more than a decade after forming at a DePaul University house party in 2014. In that time, they’ve seen the first song they ever wrote, “I Love You So,” become a viral sensation, netting 2 billion streams and 10 billion TikTok views. They’ve played a triumphant set at their hometown Lollapalooza, broken up, reunited, signed to a major label, and gone independent again

All these experiences combine on Good Company to create a swirl of musical escapism: layers of harmonies inspired by vocal groups like The Beach Boys and The Four Tops; the richly textured, progressive-pop charm pioneered by Pet Sounds; the quiet, contemplative lyricism of folk legends like Neil Young; the swagger of more modern acts like Dr. Dog and The Strokes. It’s a a genre- (and generational-) spanning set that speaks to audiences with poise and maturity, whether the band is soundtracking sun-kissed sock-hops (“Tell Me”), dialing in reverb-drenched ’60s goodness (“Broken Hearts and Memories”), pounding through Billy Joel-inspired piano jaunts (“Life On The Line”) or wistfully wishing for a reprieve from the rigors of modern life (“Ole Years”). Embedded in them all is a renewed sense of trust, honesty, and musical freedom – powerful weapons when placed alongside the sonic warmth that makes The Walters so immediately captivating and comforting

The Walters Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Walters performs best with fans in the 18-24 range, concentrated in PHILIPPINES, UNITED STATES, INDONESIA. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 7,581 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Lollapalooza, Glossier, Brandy Melville, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Walters is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Walters score 0.33%Low bucket.
Brand: LollapaloozaBrand: GlossierBrand: Brandy Melville
Followers:669,109
Engagements:2,220
Rate:0.3%
Posts:467
Views:10,517
Avg Likes:2,194
Avg Comments:47
Avg Views:10,517

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 669,109 · Engagements 2,220 · Rate 0.3%
Posts 467 · Views 10,517 · Avg Likes 2,194 · Avg Comments 47 · Avg Views 10,517
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 62%
25-34: 23%
13-17: 11%
35-44: 3%
Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split Female: 53%
Male: 47%
Non-binary/Other: 0%
Skews female (53%)
Top Countries PHILIPPINES (15%)
UNITED STATES (15%)
INDONESIA (13%)
THAILAND (10%)
BRAZIL (6%)
Top regions: PHILIPPINES (15%), UNITED STATES (15%), INDONESIA (13%)
Platform Engagement Instagram: 1,888 avg likes/post · Tiktok: 2,936 avg views/post · Youtube: 7,581 avg views/post Best reach: Youtube 7,581 avg views; best engagement: Instagram 1,888 avg likes

Top Brand Affinities

Lollapalooza
Score: 17.78
Glossier
Score: 14.26
Brandy Melville
Score: 13.23
Urban Outfitters
Score: 8.05
Free People
Score: 7.52
Walgreens
Score: 6.25
Coachella
Score: 6.02
American Eagle
Score: 5.92
Hot Topic
Score: 5.91
Emporium
Score: 5.57
Polaroid
Score: 5.11
Dr. Martens
Score: 5.09
Brand Category Score
Lollapalooza 17.78
Glossier 14.26
Brandy Melville 13.23
Urban Outfitters 8.05
Free People 7.52
Walgreens 6.25
Coachella 6.02
American Eagle 5.92
Hot Topic 5.91
Emporium 5.57
Polaroid 5.11
Dr. Martens 5.09
Kodak 5.06
Taco Bell 5.05
Anthropologie 4.57
Summit Entertainment 4.47
Coors 4.37
Margaritaville 4.33
Steve Madden 4.33
Spotify Music 4.27
SoundCloud 3.89
OLD NAVY 3.68
Verizon 3.53
Prismacolor 3.52
Gatorade 3.26
Heinz 3.21
Philips 3.14
Busch 3.10
Nickelodeon 2.93
Fujifilm 2.91
Hollister Co 2.73
Showtime 2.63
Chrysler 2.61
Walmart 2.52
Vans 2.37
Sprite 2.19
Chipotle Mexican Grill 2.18
Budweiser 2.09
Target 2.02
Paramount Pictures 1.99
Sunnies Studios 1.92
Airbnb 1.89
Costco 1.87
Cadillac 1.80
Tinder 1.79
Converse 1.74
Forever 21 1.65
Pixar 1.63
Los Angeles Lakers 1.55
The North Face 1.52

Official Profiles

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Artist: The Walters

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Walters today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-23)

Total: 16,346,816

PLATFORM TOTAL %
Spotify Spotify 16,275,477 99.56%
Pandora Pandora 69,692 0.43%
Jiosaavn Jiosaavn 1,647 0.01%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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