The Walters
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
669,109
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:55:25 UTC
Genres
Biography
All these experiences combine on Good Company to create a swirl of musical escapism: layers of harmonies inspired by vocal groups like The Beach Boys and The Four Tops; the richly textured, progressive-pop charm pioneered by Pet Sounds; the quiet, contemplative lyricism of folk legends like Neil Young; the swagger of more modern acts like Dr. Dog and The Strokes. It’s a a genre- (and generational-) spanning set that speaks to audiences with poise and maturity, whether the band is soundtracking sun-kissed sock-hops (“Tell Me”), dialing in reverb-drenched ’60s goodness (“Broken Hearts and Memories”), pounding through Billy Joel-inspired piano jaunts (“Life On The Line”) or wistfully wishing for a reprieve from the rigors of modern life (“Ole Years”). Embedded in them all is a renewed sense of trust, honesty, and musical freedom – powerful weapons when placed alongside the sonic warmth that makes The Walters so immediately captivating and comforting
The Walters performs best with fans in the 18-24 range, concentrated in PHILIPPINES, UNITED STATES, INDONESIA. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 7,581 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Lollapalooza, Glossier, Brandy Melville, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Walters is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 669,109 · Engagements 2,220 · Rate 0.3% Posts 467 · Views 10,517 · Avg Likes 2,194 · Avg Comments 47 · Avg Views 10,517 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 23% 13-17: 11% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (23%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
PHILIPPINES (15%) UNITED STATES (15%) INDONESIA (13%) THAILAND (10%) BRAZIL (6%) |
Top regions: PHILIPPINES (15%), UNITED STATES (15%), INDONESIA (13%) |
| Platform Engagement | Instagram: 1,888 avg likes/post · Tiktok: 2,936 avg views/post · Youtube: 7,581 avg views/post | Best reach: Youtube 7,581 avg views; best engagement: Instagram 1,888 avg likes |
Top Brand Affinities
Lollapalooza
Glossier
Brandy Melville
Urban Outfitters
Free People
Walgreens
Coachella
American Eagle
Hot Topic
Emporium
Polaroid
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 17.78 | |
| Glossier | 14.26 | |
| Brandy Melville | 13.23 | |
| Urban Outfitters | 8.05 | |
| Free People | 7.52 | |
| Walgreens | 6.25 | |
| Coachella | 6.02 | |
| American Eagle | 5.92 | |
| Hot Topic | 5.91 | |
| Emporium | 5.57 | |
| Polaroid | 5.11 | |
| Dr. Martens | 5.09 | |
| Kodak | 5.06 | |
| Taco Bell | 5.05 | |
| Anthropologie | 4.57 | |
| Summit Entertainment | 4.47 | |
| Coors | 4.37 | |
| Margaritaville | 4.33 | |
| Steve Madden | 4.33 | |
| Spotify Music | 4.27 | |
| SoundCloud | 3.89 | |
| OLD NAVY | 3.68 | |
| Verizon | 3.53 | |
| Prismacolor | 3.52 | |
| Gatorade | 3.26 | |
| Heinz | 3.21 | |
| Philips | 3.14 | |
| Busch | 3.10 | |
| Nickelodeon | 2.93 | |
| Fujifilm | 2.91 | |
| Hollister Co | 2.73 | |
| Showtime | 2.63 | |
| Chrysler | 2.61 | |
| Walmart | 2.52 | |
| Vans | 2.37 | |
| Sprite | 2.19 | |
| Chipotle Mexican Grill | 2.18 | |
| Budweiser | 2.09 | |
| Target | 2.02 | |
| Paramount Pictures | 1.99 | |
| Sunnies Studios | 1.92 | |
| Airbnb | 1.89 | |
| Costco | 1.87 | |
| Cadillac | 1.80 | |
| Tinder | 1.79 | |
| Converse | 1.74 | |
| Forever 21 | 1.65 | |
| Pixar | 1.63 | |
| Los Angeles Lakers | 1.55 | |
| The North Face | 1.52 |
Official Profiles
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LoginArtist: The Walters
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 16,346,816
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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16,275,477 | 99.56% |
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69,692 | 0.43% |
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1,647 | 0.01% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















