The Wallflowers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
294,911
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:51 UTC
Genres
Biography
Born in 1970, Jakob Dylan was raised in Los Angeles by his mother, Sara Lowndes, after his parents' divorce in 1977. He studied at private schools in L.A. and New York, and decided to follow in his father's footsteps by the late '80s. He formed the Wallflowers with guitarist Tobi Miller, keyboard player Rami Jaffee, bassist Barrie Maguire, and drummer Peter Yanowitz and signed to Virgin. Released in August 1992, the Wallflowers' self-titled debut album sold poorly, and Virgin soon dropped the band. Undaunted, Dylan assembled a new Wallflowers -- guitarist Michael Ward, bassist Greg Richling, and drummer Mario Calire -- keeping only Jaffee. The group signed to Interscope and recorded its second album with producer T-Bone Burnett, a longtime friend of the Dylan family. Bringing Down the Horse was released in May 1996, producing the alternative radio hit "6th Avenue Heartache." Late in 1996, the single "One Headlight" was released, and by the spring of 1997, it had become a Top Ten hit, pushing Bringing Down the Horse into the upper reaches of the charts, as well.
Bringing Down the Horse was a big seller throughout 1997, thanks to "6th Avenue Heartache," "One Headlight," and "The Difference," the third single pulled from the record. Early in 1998, "One Headlight" won Grammys for Best Rock Song and Best Rock Performance by a Duo or Group With Vocal. Settling down from the rush of success, the Wallflowers rightfully took a long four-year break from recording. The new millennium sparked new creativity, and the Wallflowers returned in October 2000 to release the excellent Breach. The album went largely ignored, leading to the more mainstream Red Letter Days the following year. After a two-year hiatus the band returned with Rebel, Sweetheart in 2005. The album peaked at 40 on the Billboard charts and the group didn't support the record with an extensive tour. The Wallflowers split from Interscope in 2006 and the following year the group played shows without keyboardist Jaffee, who had left the band, signaling a steady decline in activity for the group. Jakob Dylan released his solo debut Seeing Things in 2008 but the Wallflowers stayed active, releasing a compilation called Collected: 1996-2005 in 2009 and supporting it with a tour. Dylan released another solo album, Women + Country, in 2010 and early in 2012 he announced the Wallflowers were returning to active status by recording a new album with a new lineup featuring a returning Jaffee, bassist Greg Richling, guitarist Stuart Mathis (who joined in the wake of Jaffee's departure in 2007), and drummer Jack Irons, who previously played with Pearl Jam and The Red Hot Chili Peppers. This reunited Wallflowers released Glad All Over in the fall of 2012.
The group would continue to tour periodically, with a variety of musicians supporting Dylan, and he began dabbling in filmmaking, serving as executive producer for the documentary Echo in the Canyon, in which he also interviewed legendary musicians such as Brian Wilson and Roger McGuinn as well as covering 13 1960s folk-rock classics for the movie's soundtrack album. After parting ways with Columbia (which released Glad All Over), Dylan opted to finance another Wallflowers album himself and entered the studio with producer and multi-instrumentalist Butch Walker -- and a handful of session players-- to record a batch of songs. Exit Wounds was issued in July 2021 by New West Records, and included guest vocals on one song from Shelby Lynne. ~ John Bush & Mark Deming, Rovi
The Wallflowers speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, NIGERIA. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (56,281 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, Live Nation, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 294,911 · Engagements 1,393 · Rate 0.5% Posts 51 · Views 61,681 · Avg Likes 1,345 · Avg Comments 57 · Avg Views 61,681 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 25% 35-44: 22% 45-64: 11% |
Largest: 25-34 (40%); next: 18-24 (25%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (13%) NIGERIA (7%) PERU (7%) MEXICO (6%) |
Top regions: UNITED STATES (36%), BRAZIL (13%), NIGERIA (7%) |
| Platform Engagement | Instagram: 715 avg likes/post · Tiktok: 5,400 avg views/post · Youtube: 56,281 avg views/post | Best reach: Youtube 56,281 avg views; best engagement: Instagram 715 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Amazon Music
MOOG
Pro Tools
HBO Max
Dr Pepper
DeLorean Motor Company
Paramount Pictures
Schwartz's
Spotify Music
Kickstarter
| Brand | Category | Score |
|---|---|---|
| Ampeg | 44.84 | |
| Live Nation | 35.39 | |
| Amazon Music | 26.60 | |
| MOOG | 20.13 | |
| Pro Tools | 17.10 | |
| HBO Max | 12.56 | |
| Dr Pepper | 11.16 | |
| DeLorean Motor Company | 9.79 | |
| Paramount Pictures | 9.69 | |
| Schwartz's | 9.54 | |
| Spotify Music | 9.51 | |
| Kickstarter | 9.16 | |
| Nixon | 8.24 | |
| Lollapalooza | 7.72 | |
| Pilsner Urquell | 7.40 | |
| Columbia Pictures | 7.05 | |
| iHeartRadio Music Awards | 6.84 | |
| Jameson | 6.53 | |
| Margaritaville | 6.48 | |
| Cadillac | 6.13 | |
| CNN | 5.83 | |
| Pacific Northwest Wonderland | 5.75 | |
| The Home Depot | 5.52 | |
| MTV | 5.47 | |
| Hurley | 5.29 | |
| NHL | 5.23 | |
| Coors | 4.98 | |
| NBC | 4.97 | |
| Coachella | 4.87 | |
| Anthropologie | 4.82 | |
| ESPN | 4.79 | |
| Budweiser | 4.75 | |
| FedEx | 4.65 | |
| Heinz | 4.54 | |
| Taco Bell | 4.44 | |
| Verizon | 4.43 | |
| Martini | 4.20 | |
| NFL | 4.00 | |
| Guinness | 3.98 | |
| Nickelodeon | 3.56 | |
| ABC | 3.49 | |
| Comedy Central | 3.49 | |
| Pepsi | 3.43 | |
| Showtime | 3.41 | |
| Polaroid | 3.37 | |
| Warner Bros | 3.36 | |
| Leica | 3.32 | |
| Pixar | 3.07 | |
| SoundCloud | 3.07 | |
| Amazon | 2.89 |
Official Profiles
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LoginArtist: The Wallflowers
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|---|---|---|---|---|
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