The Walkmen

The Walkmen — pop artist from US.

The Walkmen are an influential NYC art rock band who released 6 full length albums before disbanding. Now reunited, 2023 brought their first shows together in…

Influence: 58.15% Fanbase: 41.52% Trending: 66.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 33.77% • Very Strong

As of 2025-09-09

35,279

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:19:55 UTC

Genres

popindie poprockmodern rockrockpunk rockalternativealternative rockindie rockalternativebluesstomp and hollerfolk & traditionalfreak folk

Biography

The Walkmen are an influential NYC art rock band who released 6 full length albums before
disbanding. Now reunited, 2023 brought their first shows together in a decade. The band is made
up of five Washington DC natives: Hamilton Leithauser, Paul Maroon, Matt Barrick, Walter
Martin and Peter Bauer.

Top Brand Affinities

Report Date: 2025-09-09

The Walkmen reliably reaches 25-34 & 18-24 audiences in UNITED STATES, MEXICO, BRAZIL. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (13,984 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Ampeg, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Walkmen score 3.76% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:35,279

Engagements:1,327

Rate:3.8%

Posts:267

Avg Likes:1,304

Avg Comments:38

Avg Views:14,512

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,279 · Engagements 1,327 · Rate 3.8% Posts 267 · Views 14,512 · Avg Likes 1,304 · Avg Comments 38 · Avg Views 14,512	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 29% 35-44: 18% 45-64: 9%	Largest: 25-34 (41%); next: 18-24 (29%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (33%) MEXICO (8%) BRAZIL (8%) UNITED KINGDOM (5%) CANADA (4%)	Top regions: UNITED STATES (33%), MEXICO (8%), BRAZIL (8%)
Platform Engagement	Instagram: 1,082 avg likes/post · Tiktok: 528 avg views/post · Youtube: 13,984 avg views/post	Best reach: Youtube 13,984 avg views; best engagement: Instagram 1,082 avg likes

Top Brand Affinities

MOOG

Score: 33.77

Ampeg

Score: 27.34

Live Nation

Score: 26.36

Lollapalooza

Score: 10.82

Amazon Music

Score: 8.48

Pro Tools

Score: 8.36

Coachella

Score: 8.24

Coors

Score: 7.64

Paramount Pictures

Score: 6.78

DeLorean Motor Company

Score: 6.76

Spotify Music

Score: 6.41

Kickstarter

Score: 6.17

Brand	Category	Score
MOOG		33.77
Ampeg		27.34
Live Nation		26.36
Lollapalooza		10.82
Amazon Music		8.48
Pro Tools		8.36
Coachella		8.24
Coors		7.64
Paramount Pictures		6.78
DeLorean Motor Company		6.76
Spotify Music		6.41
Kickstarter		6.17
Verizon		5.97
Ableton		5.58
Columbia Pictures		5.37
Anthropologie		5.14
Oculus		4.76
Bud Light		4.63
Vodafone		4.52
Warner Bros		4.43
Nixon		4.37
Pilsner Urquell		4.35
Kodak		4.34
Taco Bell		4.31
Movistar		4.23
Emporium		3.95
SoundCloud		3.89
NHL		3.87
Gillette		3.83
Fujifilm		3.75
Airbnb		3.69
Budweiser		3.65
NBC		3.62
Snoopy And The Peanuts Gang		3.50
Bethesda Softworks		3.48
Dr. Martens		3.48
Polaroid		3.45
Tinder		3.39
Comedy Central		3.38
Leica		3.27
Nickelodeon		3.21
Showtime		3.04
Cadillac		2.99
Guinness		2.96
Busch		2.89
Pixar		2.72
Martini		2.67
MTV		2.63
HBO		2.57
Urban Outfitters		2.52