The Wailin’ Jennys

The Wailin’ Jennys

Country: CA

Influence: 54.81% Fanbase: 29.33% Trending: 67.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kickstarter • 11.07% • Very Strong

As of 2025-09-09

22,605

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:38 UTC

Genres

popmanitoba indier&b, funk & soulwomen's musiccountryprogressive bluegrasscountryamericannew americanalilithfolk & traditionalfolksinger/songwriter

Biography

Canadian folk trio the Wailin' Jennys began as a one-off grouping of three singer/songwriters, but musical chemistry and audience response turned them into an ongoing band. Alto Cara Luft, the daughter of professional folksingers, had played with the Lilith Fair tour in Calgary and released her own album; mezzo-soprano Nicky Mehta also had her own disc, Weather Vane; and soprano Ruth Moody, lead singer for the roots band Scruj MacDuhk, had issued Blue Muse. But when they played together at a guitar shop in Winnipeg in January 2002, the results led to more bookings. Later that year, they released an EP, Wailin' Jennys. American independent folk label Red House Records licensed their full-length debut CD, 40 Days, and issued it in the U.S. in August 2004. That same year, Luft left the band to pursue her solo career, but the Jennys soon found her replacement in Montreal-based Annabelle Chvostek, who added her own alto to the group's sophomore album, Firecracker. Alto Heather Masse joined the band in 2007, replacing Chvostek. Live at the Mauch Chunk Opera House arrived in 2009, followed by the trio's third studio album, Bright Morning Stars, in 2011. In 2017, the Wailin' Jennys celebrated the 15th anniversary of their first gig, and to mark the occasion they released a studio album, fittingly named Fifteen. ~ William Ruhlmann, Rovi

The Wailin’ Jennys Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Wailin’ Jennys stands out with 45-64 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The profile is female-leaning (53%), and content lands hardest on Youtube, where posts average 8,162 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Kickstarter, Pacific Northwest Wonderland, Kroger, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Wailin’ Jennys a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Wailin’ Jennys score 0.88%Low bucket.
Brand: KickstarterBrand: Pacific Northwest WonderlandBrand: Kroger
Followers:22,605
Engagements:199
Rate:0.9%
Posts:249
Views:8,162
Avg Likes:198
Avg Comments:10
Avg Views:8,162

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 22,605 · Engagements 199 · Rate 0.9%
Posts 249 · Views 8,162 · Avg Likes 198 · Avg Comments 10 · Avg Views 8,162
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 31%
25-34: 25%
35-44: 23%
18-24: 20%
Largest: 45-64 (31%); next: 25-34 (25%)
Gender Split Female: 53%
Male: 47%
Non-binary/Other: 0%
Skews female (53%)
Top Countries UNITED STATES (67%)
CANADA (7%)
UNITED KINGDOM (6%)
GERMANY (6%)
NETHERLANDS (4%)
Top regions: UNITED STATES (67%), CANADA (7%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 178 avg likes/post · Youtube: 8,162 avg views/post Best reach: Youtube 8,162 avg views; best engagement: Instagram 178 avg likes

Top Brand Affinities

Kickstarter
Score: 11.07
Pacific Northwest Wonderland
Score: 10.64
Kroger
Score: 9.94
Amazon Music
Score: 8.74
Coors
Score: 8.61
Pro Tools
Score: 7.78
Delta
Score: 6.97
Publix
Score: 6.53
MamaBear
Score: 5.81
Anthropologie
Score: 5.74
Walgreens
Score: 5.70
Holden
Score: 5.62
Brand Category Score
Kickstarter 11.07
Pacific Northwest Wonderland 10.64
Kroger 9.94
Amazon Music 8.74
Coors 8.61
Pro Tools 7.78
Delta 6.97
Publix 6.53
MamaBear 5.81
Anthropologie 5.74
Walgreens 5.70
Holden 5.62
Paramount Pictures 5.47
iHeartRadio Music Awards 4.98
The Home Depot 4.98
Costco 4.86
Airbnb 4.71
Spotify Music 4.64
Ableton 4.54
Taco Bell 4.44
Carhartt 4.40
Guinness 4.21
Showtime 4.06
FedEx 3.88
Cadillac 3.67
Gillette 3.65
NBC 3.48
The Olympic Games 3.43
OLD NAVY 3.39
Pfizer 3.39
Lululemon Athletica 3.31
Target 3.19
Emporium 3.19
Columbia Pictures 2.99
Etsy 2.92
Sunnies Studios 2.81
Mulberry 2.79
Activision Blizzard 2.59
Lush 2.54
Amazon 2.50
WWE 2.48
Tinder 2.24
Walmart 2.23
Chipotle Mexican Grill 2.22
Pixar 2.21
Bellagio 2.15
Busch 2.13
Pandora 2.11
Polaroid 2.04
Budweiser 2.00

Official Profiles

Login to view Contact

Login

Artist: The Wailin’ Jennys

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Wailin’ Jennys today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-12 04:00 UTC The Wailin’ Jennys The Sound Del Mar, United States

Trending Artist