The Wailin’ Jennys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
22,605
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:38 UTC
Genres
Biography
The Wailin’ Jennys stands out with 45-64 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The profile is female-leaning (53%), and content lands hardest on Youtube, where posts average 8,162 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Kickstarter, Pacific Northwest Wonderland, Kroger, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Wailin’ Jennys a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,605 · Engagements 199 · Rate 0.9% Posts 249 · Views 8,162 · Avg Likes 198 · Avg Comments 10 · Avg Views 8,162 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 25-34: 25% 35-44: 23% 18-24: 20% |
Largest: 45-64 (31%); next: 25-34 (25%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (67%) CANADA (7%) UNITED KINGDOM (6%) GERMANY (6%) NETHERLANDS (4%) |
Top regions: UNITED STATES (67%), CANADA (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 178 avg likes/post · Youtube: 8,162 avg views/post | Best reach: Youtube 8,162 avg views; best engagement: Instagram 178 avg likes |
Top Brand Affinities
Kickstarter
Pacific Northwest Wonderland
Kroger
Amazon Music
Coors
Pro Tools
Delta
Publix
MamaBear
Anthropologie
Walgreens
Holden
| Brand | Category | Score |
|---|---|---|
| Kickstarter | 11.07 | |
| Pacific Northwest Wonderland | 10.64 | |
| Kroger | 9.94 | |
| Amazon Music | 8.74 | |
| Coors | 8.61 | |
| Pro Tools | 7.78 | |
| Delta | 6.97 | |
| Publix | 6.53 | |
| MamaBear | 5.81 | |
| Anthropologie | 5.74 | |
| Walgreens | 5.70 | |
| Holden | 5.62 | |
| Paramount Pictures | 5.47 | |
| iHeartRadio Music Awards | 4.98 | |
| The Home Depot | 4.98 | |
| Costco | 4.86 | |
| Airbnb | 4.71 | |
| Spotify Music | 4.64 | |
| Ableton | 4.54 | |
| Taco Bell | 4.44 | |
| Carhartt | 4.40 | |
| Guinness | 4.21 | |
| Showtime | 4.06 | |
| FedEx | 3.88 | |
| Cadillac | 3.67 | |
| Gillette | 3.65 | |
| NBC | 3.48 | |
| The Olympic Games | 3.43 | |
| OLD NAVY | 3.39 | |
| Pfizer | 3.39 | |
| Lululemon Athletica | 3.31 | |
| Target | 3.19 | |
| Emporium | 3.19 | |
| Columbia Pictures | 2.99 | |
| Etsy | 2.92 | |
| Sunnies Studios | 2.81 | |
| Mulberry | 2.79 | |
| Activision Blizzard | 2.59 | |
| Lush | 2.54 | |
| Amazon | 2.50 | |
| WWE | 2.48 | |
| Tinder | 2.24 | |
| Walmart | 2.23 | |
| Chipotle Mexican Grill | 2.22 | |
| Pixar | 2.21 | |
| Bellagio | 2.15 | |
| Busch | 2.13 | |
| Pandora | 2.11 | |
| Polaroid | 2.04 | |
| Budweiser | 2.00 |
Official Profiles
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LoginArtist: The Wailin’ Jennys
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-12 04:00 UTC | The Wailin’ Jennys | The Sound | Del Mar, United States |















