The Wailers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
11,761
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:48:24 UTC
Genres
Biography
Their latest album, Evolution, produced by Grammy-winner Emilio Estefan Jr., blends the roots of reggae with vibrant Latin and Caribbean influences. This collaboration marks a new era for The Wailers, showcasing performances by Marcia Griffiths, Gramps Morgan, Mykal Rose, and new member Mitchell Brunings.
Evolution is more than just an album—it’s a testament to The Wailers' enduring commitment to unity, love, and musical innovation, ensuring their legacy continues to resonate with fans old and new.
The Wailers indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (68%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,531 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward The House of Marley, Live Nation, MOOG, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Wailers when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,761 · Engagements 173 · Rate 1.5% Posts 213 · Views 4,531 · Avg Likes 172 · Avg Comments 7 · Avg Views 4,531 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 27% 35-44: 15% 45-64: 11% |
Largest: 25-34 (46%); next: 18-24 (27%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (33%) BRAZIL (14%) UNITED KINGDOM (4%) KENYA (3%) CHILE (3%) |
Top regions: UNITED STATES (33%), BRAZIL (14%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 155 avg likes/post · Youtube: 4,531 avg views/post | Best reach: Youtube 4,531 avg views; best engagement: Instagram 155 avg likes |
Top Brand Affinities
The House of Marley
Live Nation
MOOG
Amazon Music
Ableton
Pro Tools
iHeartRadio Music Awards
Spotify Music
SoundCloud
NBC
Movistar
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| The House of Marley | 191.96 | |
| Live Nation | 25.97 | |
| MOOG | 14.13 | |
| Amazon Music | 8.52 | |
| Ableton | 7.88 | |
| Pro Tools | 7.20 | |
| iHeartRadio Music Awards | 5.67 | |
| Spotify Music | 5.12 | |
| SoundCloud | 4.05 | |
| NBC | 4.02 | |
| Movistar | 3.87 | |
| Lollapalooza | 3.84 | |
| Budweiser | 3.52 | |
| Paramount Pictures | 3.49 | |
| Comedy Central | 3.21 | |
| ESPN | 3.05 | |
| Beats Electronics | 2.86 | |
| Heineken | 2.77 | |
| MTV | 2.76 | |
| UFC | 2.42 | |
| Guinness | 2.41 | |
| Jeep | 2.24 | |
| Cadillac | 2.22 | |
| Jack Daniels | 2.19 | |
| NFL | 2.02 | |
| Warner Bros | 1.91 | |
| Pepsi | 1.90 | |
| Coachella | 1.89 | |
| GoPro | 1.84 | |
| Harley-Davidson | 1.75 | |
| musical.ly | 1.73 | |
| Jaguar | 1.71 | |
| Oakley | 1.67 | |
| Red Bull | 1.64 | |
| WWE | 1.64 | |
| Universal | 1.61 | |
| Vans | 1.57 | |
| Transformers | 1.57 | |
| Los Angeles Lakers | 1.54 | |
| Pandora | 1.51 | |
| The Olympic Games | 1.49 | |
| Paypal | 1.39 | |
| Amazon | 1.36 | |
| NBA | 1.33 | |
| Airbnb | 1.32 | |
| BBC | 1.31 | |
| Walmart | 1.30 | |
| Tesla Motors | 1.30 | |
| Star Wars | 1.28 | |
| Polaroid | 1.28 |
Official Profiles
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LoginArtist: The Wailers
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
