The Volunteers

The Volunteers — rock artist from KR.

The Volunteers (더 발룬티어스 as known as TVT) is an alternative rock band based in Seoul, South Korea. TVT composes of Yerin Baek (vocal and guitar), Jonny…

Influence: 54.05% Fanbase: 38.55% Trending: 61.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 31.06% • Very Strong

As of 2025-09-08

211,771

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:34 UTC

Genres

rockrockalternative rockstoner rockasiank-indie

Biography

The Volunteers (더 발룬티어스 as known as TVT) is an alternative rock band based in Seoul, South Korea.
TVT composes of Yerin Baek (vocal and guitar), Jonny (guitar), and Chiheon Kim (drums).
Immediately after their formation in 2018,
TVT started uploading self-produced demos on SoundCloud which ultimately saw over 3 million streams while their self-made music video scored over a million views, securing the band a passionate following even before any official release was announced.
After much anticipation, the band officially debuted in 2021 with a self-titled album “The Volunteers” which was met with both public and critical acclaim, winning the band three nominations at the prestigious Korean Music Awards.
In the same year, the band’s first headlining show “Join the TVT Club” was held, selling out on all eight nights of its happening.
In 2022, The Volunteers returned with a double-track single “New Plant” in time for their second headlining show “This is TVT Club” which marked another sold out success for the band.

Top Brand Affinities

Report Date: 2025-09-08

The Volunteers resonates most with 18-24 & 25-34 audiences and shows durable presence in SOUTH KOREA, UNITED STATES, INDONESIA. With a heavily female (62%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (8,502 avg views per post); Instagram is where fans co-sign. Affinity adjacency to GENTLE MONSTER, A.P.C., Summit Entertainment makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Volunteers score 4.85% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: A.P.C.Brand: Summit Entertainment

Followers:211,771

Engagements:10,281

Rate:4.9%

Posts:201

Avg Likes:10,249

Avg Comments:95

Avg Views:8,502

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 211,771 · Engagements 10,281 · Rate 4.9% Posts 201 · Views 8,502 · Avg Likes 10,249 · Avg Comments 95 · Avg Views 8,502	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 23% 13-17: 12% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	SOUTH KOREA (54%) UNITED STATES (10%) INDONESIA (7%) PHILIPPINES (3%) BRAZIL (3%)	Top regions: SOUTH KOREA (54%), UNITED STATES (10%), INDONESIA (7%)
Platform Engagement	Instagram: 9,778 avg likes/post · Youtube: 8,502 avg views/post	Best reach: Youtube 8,502 avg views; best engagement: Instagram 9,778 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 31.06

A.P.C.

Score: 12.80

Summit Entertainment

Score: 11.83

Acne Studios

Score: 9.27

Maison Margiela

Score: 8.91

Innisfree

Score: 8.33

Vivienne Westwood

Score: 7.72

Stüssy

Score: 6.11

Shake Shack

Score: 5.76

Kodak

Score: 5.41

Carhartt

Score: 4.97

Leica

Score: 4.67

Brand	Category	Score
GENTLE MONSTER		31.06
A.P.C.		12.80
Summit Entertainment		11.83
Acne Studios		9.27
Maison Margiela		8.91
Innisfree		8.33
Vivienne Westwood		7.72
Stüssy		6.11
Shake Shack		5.76
Kodak		5.41
Carhartt		4.97
Leica		4.67
Miu Miu		4.56
Hyundai		4.49
Haribo		4.06
Snoopy And The Peanuts Gang		3.72
UNIQLO		3.16
Dr. Martens		3.05
Olympus		2.99
Fujifilm		2.98
Polo Ralph Lauren		2.96
SoundCloud		2.74
New Balance		2.70
Pixar		2.56
Lush		2.52
IKEA		2.41
Converse		2.25
H&M		1.79
Supreme		1.77
Polaroid		1.71
Starbucks		1.48
Vans		1.48
Forever 21		1.36
Zara		1.33
Lego		1.28
Pokemon Go		1.27
Coca-Cola		1.24
Walt Disney		1.23
Yves Saint Laurent		1.19
Chanel		1.15
Nike		1.13
Tiffany & Co		1.12
McDonald's		1.10
Airbnb		1.05
Costco		1.04
Levi's		1.03
Puma		0.99
Christian Dior		0.99
Balenciaga		0.95
MAC Cosmetics		0.94