The Virginmarys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
10,662
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:34 UTC
Genres
Biography
With mainlined agitated soul running deep in the veins of their protestive punk/grunge/blues/rock amalgam, the intuitively volatile synergy between the duo, consisting of guitarist/vocalist Ally Dickaty and drummer Danny Dolan, has reached cult and coveted status since their integrity first bleed onto the airwaves in 2010.
Immune to the thrill of cheap success and the appeal of contorting their ideology around trends, inversely, The Virginmarys became one of the most wildly respected artists of this era. Their commitment to veracious lyricism has seen their verses resonate ink-deep with their international fanbase, which stretches far beyond their hometown in Macclesfield, UK, across Australia, Canada, America, Japan, India, South America, and Europe.
With three critically acclaimed albums in their discography, live performances lauded by Slash, collaborations with Frank Turner, #3 position on the Billboard New Artist Alternative Chart and praise from the Rolling Stone, their diverse appeal has amplified their life-affirming message of 'Peace Love Truth Music'.
The Virginmarys reaches 18-24 & 25-34 audiences concentrated in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic tilt is heavily male (73%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 14,670 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Live Nation, Ampeg, Akg suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,662 · Engagements 658 · Rate 6.2% Posts 894 · Views 14,670 · Avg Likes 585 · Avg Comments 70 · Avg Views 14,670 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 29% 35-44: 18% 45-64: 9% |
Largest: 18-24 (41%); next: 25-34 (29%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED KINGDOM (35%) UNITED STATES (19%) BRAZIL (7%) SPAIN (7%) CANADA (4%) |
Top regions: UNITED KINGDOM (35%), UNITED STATES (19%), BRAZIL (7%) |
| Platform Engagement | Instagram: 130 avg likes/post · Youtube: 14,670 avg views/post | Best reach: Youtube 14,670 avg views; best engagement: Youtube 455 avg likes |
Top Brand Affinities
Live Nation
Ampeg
Akg
Sennheiser
Mixcloud
Amazon Music
Pro Tools
Morrisons
Costa Coffee
All Saints
Vauxhall
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Live Nation | 63.07 | |
| Ampeg | 52.35 | |
| Akg | 24.45 | |
| Sennheiser | 19.64 | |
| Mixcloud | 18.63 | |
| Amazon Music | 16.82 | |
| Pro Tools | 14.42 | |
| Morrisons | 11.89 | |
| Costa Coffee | 10.55 | |
| All Saints | 9.99 | |
| Vauxhall | 9.36 | |
| Dr. Martens | 8.83 | |
| Vivienne Westwood | 8.48 | |
| Spotify Music | 8.14 | |
| Marks & Spencer | 7.89 | |
| Borderlands | 7.15 | |
| Carlsberg | 7.02 | |
| River Island | 6.70 | |
| Columbia Pictures | 6.30 | |
| Selfridges | 6.28 | |
| MTV | 6.27 | |
| Showtime | 5.90 | |
| Jameson | 5.68 | |
| Guinness | 5.64 | |
| BBC | 5.52 | |
| Reese's | 5.50 | |
| Tesco | 5.38 | |
| Fallout | 5.38 | |
| Jack Daniels | 5.20 | |
| Hot Topic | 5.16 | |
| NBC | 5.07 | |
| Ableton | 4.74 | |
| iHeartRadio Music Awards | 4.72 | |
| Coors | 4.55 | |
| ALDI | 4.52 | |
| Lollapalooza | 4.48 | |
| Kickstarter | 4.34 | |
| Pilsner Urquell | 4.26 | |
| AMC | 4.20 | |
| eBay | 4.18 | |
| Martini | 3.86 | |
| Leica | 3.73 | |
| Star Wars | 3.64 | |
| Baileys | 3.60 | |
| Comedy Central | 3.58 | |
| Monster Beverage | 3.55 | |
| Verizon | 3.50 | |
| Lego | 3.48 | |
| SoundCloud | 3.48 | |
| Jaguar | 3.22 |
Official Profiles
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LoginArtist: The Virginmarys
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 164,244
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
62,783 | 38.23% |
| [+] |
|
60,075 | 36.58% |
| [+] |
|
41,279 | 25.13% |
| [+] |
|
107 | 0.07% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | The Virginmarys, Massive Wagons, The Hot Damn! | Musikzentrum Hannover | Hanover, Germany | |
| 2025-12-10 03:00 UTC | The Virginmarys, Massive Wagons, The Hot Damn! | FRANNZ Club | Berlin, Germany | |
| 2025-12-11 03:00 UTC | The Virginmarys, Massive Wagons, The Hot Damn!, Blood | Das Bett | Frankfurt, Germany | |
| 2025-12-13 03:00 UTC | The Virginmarys, Massive Wagons, The Hot Damn! | Rider's Café | Lübeck, Germany | |
| 2025-12-14 03:00 UTC | The Virginmarys, Massive Wagons, The Hot Damn! | Kulturwerk Wissen | Wissen, Germany |















