The Veronicas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
241,274
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:02 UTC
Genres
Biography
With the help of two friends, the Origliasso twins formed a band, Teal, and released "Baby It's Over," a hooky single that made the twins sought-after songwriters. After honing their chops by working with several different collaborators, the Origliassos signed a publishing deal and began contributing songs to a number of performers, including Australian Idol winner Casey Donovan, Japanese pop singer Miz, and the Russian group t.A.T.u. The girls were now focused on becoming internationally successful in their own right, and they moved to Los Angeles to try their hand in America. After changing their name to the Veronicas and turning 20 years old, they landed a deal with Sire, an offshoot of Warner Bros. Records.
Sire released the Veronicas' full-length debut, The Secret Life Of..., in 2005. Although an international release followed in early 2006, the album fared best in Australia, where it generated three Top Ten singles and eventually went quadruple platinum. Hook Me Up followed in 2007, featuring a new wave-inspired sound and, once again, going multi-platinum in Australia. The girls toured in support of both albums and documented one of their jaunts with a live album, Revenge Is Sweeter Tour, in early 2010.
The Veronicas started working on their third album in January 2010, and after two years they were set to release the record in 2012. Lead single "Lolita" didn't perform well and Warner decided to push the release of the record into 2013. During the final stages of completing the record, the Veronicas continued to have troubles with their record company, culminating in a split from the label in October 2013. The duo then signed with Sony Music, releasing "Did You Miss Me?" in March of that year. Another single, called "You Ruin Me," showed up in the fall before the group's eponymous third album saw release in November; it received a U.S. release in the spring of 2015. ~ David Jeffries
The Veronicas draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, AUSTRALIA, BRAZIL. The skew is heavily female (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 119,050 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Myer, Virgin Australia, Vegemite makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 241,274 · Engagements 30,650 · Rate 12.7% Posts 69 · Views 125,539 · Avg Likes 30,267 · Avg Comments 391 · Avg Views 125,539 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 30% 13-17: 5% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (30%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (24%) AUSTRALIA (14%) BRAZIL (9%) UNITED KINGDOM (6%) ARGENTINA (5%) |
Top regions: UNITED STATES (24%), AUSTRALIA (14%), BRAZIL (9%) |
| Platform Engagement | Instagram: 26,524 avg likes/post · Tiktok: 119,050 avg views/post · Youtube: 6,489 avg views/post | Best reach: Tiktok 119,050 avg views; best engagement: Instagram 26,524 avg likes |
Top Brand Affinities
Myer
Virgin Australia
Vegemite
Qantas
Grindr
Kmart
Woolworths
Nasty Gal
Lime Crime
Barbie
Tomb Raider
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Myer | 41.25 | |
| Virgin Australia | 37.30 | |
| Vegemite | 23.01 | |
| Qantas | 20.63 | |
| Grindr | 16.63 | |
| Kmart | 15.87 | |
| Woolworths | 10.66 | |
| Nasty Gal | 10.25 | |
| Lime Crime | 9.77 | |
| Barbie | 9.29 | |
| Tomb Raider | 8.26 | |
| Hot Topic | 7.21 | |
| Sunnies Studios | 7.17 | |
| MATTEL | 7.01 | |
| Holden | 6.71 | |
| MISSGUIDED | 6.45 | |
| Vivienne Westwood | 6.11 | |
| boohoo | 5.22 | |
| Kylie Cosmetics | 4.92 | |
| Alexander McQueen | 4.76 | |
| Lush | 4.57 | |
| Marc Jacobs | 4.38 | |
| Steve Madden | 4.31 | |
| Too Faced Cosmetics | 4.28 | |
| Urban Decay Cosmetics | 4.24 | |
| Fenty beauty | 4.08 | |
| Resident Evil | 4.03 | |
| ABC | 3.97 | |
| NARS Cosmetics | 3.92 | |
| BH Cosmetics | 3.80 | |
| Benefit Cosmetics | 3.76 | |
| Dr. Martens | 3.73 | |
| Billabong | 3.66 | |
| Showtime | 3.59 | |
| ASOS | 3.42 | |
| Tarte Cosmetics | 3.37 | |
| Mortal Kombat | 3.36 | |
| Moschino | 3.26 | |
| Lollapalooza | 3.16 | |
| NYX Cosmetics | 3.14 | |
| Coachella | 3.12 | |
| Nickelodeon | 3.09 | |
| BALMAIN | 3.09 | |
| Anastasia Beverly Hills | 2.91 | |
| Tinder | 2.85 | |
| Sephora | 2.83 | |
| Pull&Bear | 2.79 | |
| MTV | 2.73 | |
| Paramount Pictures | 2.72 | |
| Polaroid | 2.70 |
Official Profiles
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LoginArtist: The Veronicas
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 02:00 UTC | AO Live 2026 | Melbourne Park | Melbourne, Australia | — |















