The Veronicas

The Veronicas

Country: AU | Gender: female

Influence: 63.65% Fanbase: 54.78% Trending: 68.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Myer • 41.25% • Very Strong

As of 2025-09-08

241,274

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:31:02 UTC

Genres

popdance poppoppost-teen popaustralian popcandy popmainstream popr&b, funk & soulgirl groupelectronicelectropop

Biography

The Veronicas hail from Brisbane, Australia, where twin sisters Jess and Lisa Origliasso began working in show business at the age of five. Born on Christmas Day in 1984, Jess and Lisa first performed as the Origliasso Twins, and their appearances at awards shows and sporting events drew the attention of agents and talent agencies. As teenagers, the twins released three teen pop albums under the name Lisa & Jessica, and they began making forays into TV after landing recurring roles in the Australian children's series Cybergirl. After Jess received a guitar as a birthday present in 2002, though, the girls started devoting more time to songwriting, gradually transforming their sound from pop to alternative rock in the process.

With the help of two friends, the Origliasso twins formed a band, Teal, and released "Baby It's Over," a hooky single that made the twins sought-after songwriters. After honing their chops by working with several different collaborators, the Origliassos signed a publishing deal and began contributing songs to a number of performers, including Australian Idol winner Casey Donovan, Japanese pop singer Miz, and the Russian group t.A.T.u. The girls were now focused on becoming internationally successful in their own right, and they moved to Los Angeles to try their hand in America. After changing their name to the Veronicas and turning 20 years old, they landed a deal with Sire, an offshoot of Warner Bros. Records.

Sire released the Veronicas' full-length debut, The Secret Life Of..., in 2005. Although an international release followed in early 2006, the album fared best in Australia, where it generated three Top Ten singles and eventually went quadruple platinum. Hook Me Up followed in 2007, featuring a new wave-inspired sound and, once again, going multi-platinum in Australia. The girls toured in support of both albums and documented one of their jaunts with a live album, Revenge Is Sweeter Tour, in early 2010.

The Veronicas started working on their third album in January 2010, and after two years they were set to release the record in 2012. Lead single "Lolita" didn't perform well and Warner decided to push the release of the record into 2013. During the final stages of completing the record, the Veronicas continued to have troubles with their record company, culminating in a split from the label in October 2013. The duo then signed with Sony Music, releasing "Did You Miss Me?" in March of that year. Another single, called "You Ruin Me," showed up in the fall before the group's eponymous third album saw release in November; it received a U.S. release in the spring of 2015. ~ David Jeffries

The Veronicas Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Veronicas draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, AUSTRALIA, BRAZIL. The skew is heavily female (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 119,050 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Myer, Virgin Australia, Vegemite makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Veronicas score 12.70%Very Strong bucket.
Brand: MyerBrand: Virgin AustraliaBrand: Vegemite
Followers:241,274
Engagements:30,650
Rate:12.7%
Posts:69
Views:125,539
Avg Likes:30,267
Avg Comments:391
Avg Views:125,539

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 241,274 · Engagements 30,650 · Rate 12.7%
Posts 69 · Views 125,539 · Avg Likes 30,267 · Avg Comments 391 · Avg Views 125,539
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 30%
13-17: 5%
35-44: 5%
Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split Female: 64%
Male: 36%
Non-binary/Other: 0%
Skews female (64%)
Top Countries UNITED STATES (24%)
AUSTRALIA (14%)
BRAZIL (9%)
UNITED KINGDOM (6%)
ARGENTINA (5%)
Top regions: UNITED STATES (24%), AUSTRALIA (14%), BRAZIL (9%)
Platform Engagement Instagram: 26,524 avg likes/post · Tiktok: 119,050 avg views/post · Youtube: 6,489 avg views/post Best reach: Tiktok 119,050 avg views; best engagement: Instagram 26,524 avg likes

Top Brand Affinities

Myer
Score: 41.25
Virgin Australia
Score: 37.30
Vegemite
Score: 23.01
Qantas
Score: 20.63
Grindr
Score: 16.63
Kmart
Score: 15.87
Woolworths
Score: 10.66
Nasty Gal
Score: 10.25
Lime Crime
Score: 9.77
Barbie
Score: 9.29
Tomb Raider
Score: 8.26
Hot Topic
Score: 7.21
Brand Category Score
Myer 41.25
Virgin Australia 37.30
Vegemite 23.01
Qantas 20.63
Grindr 16.63
Kmart 15.87
Woolworths 10.66
Nasty Gal 10.25
Lime Crime 9.77
Barbie 9.29
Tomb Raider 8.26
Hot Topic 7.21
Sunnies Studios 7.17
MATTEL 7.01
Holden 6.71
MISSGUIDED 6.45
Vivienne Westwood 6.11
boohoo 5.22
Kylie Cosmetics 4.92
Alexander McQueen 4.76
Lush 4.57
Marc Jacobs 4.38
Steve Madden 4.31
Too Faced Cosmetics 4.28
Urban Decay Cosmetics 4.24
Fenty beauty 4.08
Resident Evil 4.03
ABC 3.97
NARS Cosmetics 3.92
BH Cosmetics 3.80
Benefit Cosmetics 3.76
Dr. Martens 3.73
Billabong 3.66
Showtime 3.59
ASOS 3.42
Tarte Cosmetics 3.37
Mortal Kombat 3.36
Moschino 3.26
Lollapalooza 3.16
NYX Cosmetics 3.14
Coachella 3.12
Nickelodeon 3.09
BALMAIN 3.09
Anastasia Beverly Hills 2.91
Tinder 2.85
Sephora 2.83
Pull&Bear 2.79
MTV 2.73
Paramount Pictures 2.72
Polaroid 2.70

Official Profiles

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Artist: The Veronicas

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-31 02:00 UTC AO Live 2026 Melbourne Park Melbourne, Australia

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