The Vernon Spring

The Vernon Spring

Country: GB

Influence: 52.86% Fanbase: 30.33% Trending: 64.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 94.50% • Very Strong

As of 2025-09-08

11,839

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:00 UTC

Genres

jazz & standardsjazzsmooth jazz

Biography

The Vernon Spring is the recording project of North London-born musician Sam Beste, whose journey traces various arcs across jazz, soul, ambient, and songwriting modes. Beste’s earliest exposure to music came from his father’s eclectic record collection, which ranged from Thelonius Monk to Bob Dylan, D’Angelo to Luigi Nono. At age eleven, a chance piano lesson set Beste in a pivotal direction, prompting an ongoing passion for improvisation that shaped his life’s trajectory.

Beste's dedication and talent placed him in Amy Winehouse’s orbit, whom he accompanied as her live pianist for the majority of her ascendent career. Their pairing paved the way for other significant and diverse collaborations, including work with Gabriels, Kendrick Lamar producer Sounwave, Beth Orton, Kano, Joy Crookes, Matthew Herbert, and MF DOOM.

After years of writing and releasing music with the alt-soul outfit Hejira during his mid-twenties, Beste helped form the Lima Limo collective and label, which offered a supportive community and inspiring creative foundation. By 2019, he began releasing solo music as The Vernon Spring, developing a voice that merged his jazz background with contemporary electronic production. His debut EP and subsequent releases, including the acclaimed A Plane Over Woods and Earth, On A Good Day, established a signature sound for The Vernon Spring: ethereal piano work layered with emotive vocals and subtle electronics.

The Vernon Spring Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Vernon Spring keeps 25-34 & 18-24 audiences engaged throughout UNITED KINGDOM, UNITED STATES, JAPAN. The composition is heavily male (62%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 504 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with MOOG, Mixcloud, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Vernon Spring score 1.44%Moderate bucket.
Brand: MOOGBrand: MixcloudBrand: Ableton
Followers:11,839
Engagements:171
Rate:1.4%
Posts:163
Views:504
Avg Likes:171
Avg Comments:6
Avg Views:504

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 11,839 · Engagements 171 · Rate 1.4%
Posts 163 · Views 504 · Avg Likes 171 · Avg Comments 6 · Avg Views 504
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 27%
35-44: 17%
45-64: 11%
Largest: 25-34 (40%); next: 18-24 (27%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries UNITED KINGDOM (31%)
UNITED STATES (26%)
JAPAN (8%)
CANADA (4%)
GERMANY (3%)
Top regions: UNITED KINGDOM (31%), UNITED STATES (26%), JAPAN (8%)
Platform Engagement Instagram: 159 avg likes/post · Youtube: 504 avg views/post Best reach: Youtube 504 avg views; best engagement: Instagram 159 avg likes

Top Brand Affinities

MOOG
Score: 94.50
Mixcloud
Score: 53.85
Ableton
Score: 35.67
Akai
Score: 23.80
Tate Modern
Score: 17.30
Pro Tools
Score: 16.67
Atmos
Score: 16.50
Akg
Score: 15.70
Sennheiser
Score: 14.80
Amazon Music
Score: 14.56
Waitrose
Score: 12.37
Spotify Music
Score: 10.86
Brand Category Score
MOOG 94.50
Mixcloud 53.85
Ableton 35.67
Akai 23.80
Tate Modern 17.30
Pro Tools 16.67
Atmos 16.50
Akg 15.70
Sennheiser 14.80
Amazon Music 14.56
Waitrose 12.37
Spotify Music 10.86
Kickstarter 9.99
SoundCloud 8.28
Vauxhall 7.73
Selfridges 7.70
Kodak 7.59
Beats Electronics 7.15
BBC 6.59
Leica 5.40
Loewe 5.04
Fujifilm 5.02
Showtime 4.53
Oculus 4.48
Polaroid 4.18
Paramount Pictures 3.51
Airbnb 3.42
Olympus 3.41
Tesco 3.32
Guinness 3.12
Coachella 3.11
Warner Bros 3.07
NBC 2.79
Pantone Inc 2.76
Tinder 2.74
Stüssy 2.73
Yamaha 2.32
Hermès 2.28
Dr. Martens 2.27
Pixar 2.12
Vogue 2.01
Adobe 1.90
Lush 1.73
The Olympic Games 1.68
Amazon 1.65
Lego 1.55
Suzuki 1.49
Sony 1.47
Netflix 1.46
Levi's 1.44

Official Profiles

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Artist: The Vernon Spring

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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