The Veils

The Veils — alternative artist from GB.

Since being signed to Rough Trade Records when lead singer Finn Andrews was just 16 years old, The Veils have now released six studio albums. The Veils have…

Influence: 54.32% Fanbase: 32.61% Trending: 65.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 40.36% • Very Strong

As of 2025-09-09

13,990

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:38:03 UTC

Genres

alternativemodern alternative rockalternativeindie rock

Biography

Since being signed to Rough Trade Records when lead singer Finn Andrews was just 16 years old, The Veils have now released six studio albums. The Veils have toured consistently throughout their twenty-year history and garnered a formidable reputation as one of the world’s greatest live bands. They have also been praised by film directors Paolo Sorrentino, Tim Burton and David Lynch who have all used their music on their soundtracks.

Top Brand Affinities

Report Date: 2025-09-09

The Veils indexes high with fans in the 25-34 range in UNITED STATES, NEW ZEALAND, UNITED KINGDOM. The skew is female-leaning (52%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 612 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Air New Zealand, MOOG, Tate Modern, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Veils when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Veils score 4.37% — Very Strong bucket.

Brand: Air New ZealandBrand: MOOGBrand: Tate Modern

Followers:13,990

Engagements:612

Rate:4.4%

Posts:12

Avg Likes:612

Avg Comments:14

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,990 · Engagements 612 · Rate 4.4% Posts 12 · Views 0 · Avg Likes 612 · Avg Comments 14 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 25% 35-44: 23% 45-64: 9%	Largest: 25-34 (40%); next: 18-24 (25%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (21%) NEW ZEALAND (16%) UNITED KINGDOM (9%) ITALY (9%) BRAZIL (8%)	Top regions: UNITED STATES (21%), NEW ZEALAND (16%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 612 avg likes/post	best engagement: Instagram 612 avg likes

Top Brand Affinities

Air New Zealand

Score: 40.36

MOOG

Score: 22.05

Tate Modern

Score: 16.86

Amazon Music

Score: 9.67

Vivienne Westwood

Score: 8.33

Pro Tools

Score: 7.15

Acne Studios

Score: 7.15

Ableton

Score: 6.91

Spotify Music

Score: 6.08

Maison Margiela

Score: 6.04

New Line Cinema

Score: 5.71

Dr. Martens

Score: 5.00

Brand	Category	Score
Air New Zealand		40.36
MOOG		22.05
Tate Modern		16.86
Amazon Music		9.67
Vivienne Westwood		8.33
Pro Tools		7.15
Acne Studios		7.15
Ableton		6.91
Spotify Music		6.08
Maison Margiela		6.04
New Line Cinema		5.71
Dr. Martens		5.00
Alexander McQueen		4.90
Polaroid		4.32
Fujifilm		4.31
Kmart		4.18
Arezzo		4.13
Kodak		4.12
Emporium		4.11
Campari		4.01
Leica		3.97
Holden		3.93
Miu Miu		3.85
Coachella		3.79
Summit Entertainment		3.76
Columbia Pictures		3.72
Hurley		3.68
Warner Bros		3.63
Kickstarter		3.59
Airbnb		3.40
Olympus		3.38
Lollapalooza		3.36
Aperol		3.34
Showtime		3.33
BBC		3.30
Tinder		3.27
Paramount Pictures		3.21
Guinness		3.11
MTV		3.06
Sunnies Studios		2.95
ASOS		2.67
SoundCloud		2.64
Martini		2.62
Urban Outfitters		2.53
Lush		2.49
Pantone Inc		2.49
Topshop		2.31
HBO		2.27
Vogue		2.23
Yves Saint Laurent		2.12