The Vamps Brand Affinity ranks highest Accor Hotels at 9.28% . Very Strong. Score DMDB 66.83% | Fanbase 68.53%

The Vamps — pop artist from GB.

The Vamps, consisting of Brad Simpson, Connor Ball, Tristan Evans, and James McVey, gained popularity with their platinum-selling debut album, Meet The Vamps,…

The Vamps

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc2-0ffa-99da-97d0-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popboy bandmainstream pop

Influential: 66.83% Fanbase: 68.53% Trending: 65.98%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 9.28% • Very Strong

As of 2025-09-10

8,187,832

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.83% | Fanbase 68.53% | Trending 65.98% | CAREER STAGE: MAINSTREAM

Biography

The Vamps, consisting of Brad Simpson, Connor Ball, Tristan Evans, and James McVey, gained popularity with their platinum-selling debut album, Meet The Vamps, in 2014. They have since released a total of five albums, including the chart-topping Cherry Blossom and their first number 1 album Night & Day (Night Edition). The band has achieved success with eight top 40 hits, including five top 10s, and have embarked on multiple world tours, notably headlining London's O2 Arena for six consecutive years.

In September, The Vamps will commemorate the 10th anniversary of their debut album with a celebratory tour and re-releases of their original tracks under the title ReVamped.

Report Date: 2025-09-10

The Vamps has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, PHILIPPINES, INDIA. A heavily female (74%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 19,014 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Accor Hotels, iHeartRadio Music Awards, Lollapalooza signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Vamps score 0.29% — Low bucket.

Brand: Accor HotelsBrand: iHeartRadio Music AwardsBrand: Lollapalooza

Followers:8,187,832

Engagements:34,291

Rate:0.4%

Posts:4,761

Avg Likes:33,289

Avg Comments:241

Avg Views:147,614

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,187,832 · Engagements 34,291 · Rate 0.4% Posts 4,761 · Views 147,614 · Avg Likes 33,289 · Avg Comments 241 · Avg Views 147,614	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 17% 13-17: 13% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (17%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (15%) PHILIPPINES (12%) INDIA (10%) UNITED KINGDOM (9%) BRAZIL (6%)	Top regions: UNITED STATES (15%), PHILIPPINES (12%), INDIA (10%)
Platform Engagement	Instagram: 20,582 avg likes/post · Youtube: 19,014 avg views/post	Best reach: Youtube 19,014 avg views; best engagement: Instagram 20,582 avg likes

Top Brand Affinities

Accor Hotels

Score: 9.28

iHeartRadio Music Awards

Score: 6.20

Lollapalooza

Score: 5.26

Pull&Bear

Score: 3.91

Jollibee

Score: 3.67

Pic Collage

Score: 3.11

ASOS

Score: 3.04

Forever 21

Score: 2.92

Topshop

Score: 2.88

CBS Television Studios

Score: 2.81

Urban Outfitters

Score: 2.77

Victoria's Secret

Score: 2.75

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		9.28
iHeartRadio Music Awards		6.20
Lollapalooza		5.26
Pull&Bear		3.91
Jollibee		3.67
Pic Collage		3.11
ASOS		3.04
Forever 21		2.92
Topshop		2.88
CBS Television Studios		2.81
Urban Outfitters		2.77
Victoria's Secret		2.75
MTV		2.65
Dr. Martens		2.65
Primark		2.55
NBC		2.54
Tesco		2.54
CBS		2.48
Petronas		2.20
Pandora		1.98
AMC		1.93
Coachella		1.92
Polaroid		1.92
shein		1.91
LEGOLAND		1.86
Lush		1.80
H&M		1.76
SheInside		1.71
Bershka		1.71
Hollister Co		1.69
Fujifilm		1.61
Starbucks		1.57
Universal		1.55
musical.ly		1.46
Michael Kors		1.46
Calvin Klein		1.43
Walt Disney		1.36
KitKat		1.33
L'Oréal Paris		1.33
Coca-Cola		1.32
Spotify Music		1.32
Pepsi		1.31
Converse		1.29
BBC		1.28
Gymshark		1.27
FashionNova		1.24
Levi's		1.14
NYX Cosmetics		1.13
UNIQLO		1.13
Maybelline		1.10