The Upbeats

The Upbeats

Country: NZ

Influence: 54.94% Fanbase: 33.25% Trending: 65.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 79.92% • Very Strong

As of 2025-09-08

58,105

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:45 UTC

Genres

r&b, funk & soulliquid funkelectronicelectronicdancedrum and bassneurofunknz electronicnz dnbdrum & bass

Biography

MGMT
[email protected]

Booking Agents
NZ: [email protected]
AU: [email protected]
UK/EU: [email protected]
NA: [email protected]
Asia: [email protected]

The Upbeats’ unique and organic take on 170bpm+ bass music has seen them make their home in the highest echelons of dance music worldwide. Known for their organic and natural sounding drums, The Upbeats are a pillar in the DNB community. The duo have collaborated with stalwarts such as Noisia, Shapeshifter Bad Company,Foreign Beggars, Mara TK, and Mefjus to name a few. In September 2014, their collaborative EP with Shapeshifter, ‘Bloodstream’, reached no.1 in the NZ iTunes Charts 2 days after being released.

They have released on major dnb labels including RAM Records, Virus, Blackout and Vision Recordings along with remixing heavy weights such as Ed Rush & Optical, Black Sun Empire, Noisia, andBad Company. Their album ‘Beyond Reality’ released on Vision records in 2013 propelled them to the highest ranks of drum and bass globally. 2014 saw them remix Submotion Orchestra’s single, ‘Trust Lust’, for Counter Records/Ninja Tune which was widely praised inside and outside of the dnb world. In August 2015, they released a new collaborative EP, ‘Dead Limit’ with Noisia, which turned the entire scene on its head. The title track won them best track at the DNB Arena Awards and quickly became a modern classic. It is almost impossible to go to a rave and not hear the track being played multiple times during a night. Over 2016, they released the first two segments of their latest album ‘De-Evolution’. The final segment, Part III, was released in Q1 of 2017 to much acclaim. In September 2017, the highly anticipated Re-Evolution (the remix package featuring Black Sun Empire, Emperor, Malux, Memtrix, Annix and Aggressor Bunx) was released. Now, in November 2017, The Upbeats have released their first 4 track EP with Critical Music - the PUNKS EP. It has received heavy rotation from all of their peers, and has been played numerous times on BBC Radio 1, and has also seen them do a 2 hour special for Critical Music on Rinse FM.

2018 saw them release a 4 track EP (The Pack) with fellow New Zealanders ‘Truth’. The EP sat at the top of the Beatport charts for many weeks. It also saw a resulting tour of Australia and New Zealand where 90% of the 18 shows sold out. The Upbeats have also just released another EP on Critical Music, which has found rotation on BBC Radio 1. The Upbeats have now also had repeated Summer residencies on New Zealand’s own George FM. 2018 saw them release the first 2 releases in the series of their highly anticipated ‘No Sleep ’Til’ EP. They travelled to Japan and Iceland with a bunch of the most respected artists in drum and bass (Noisia, Culture Shock, Halogenix, Emperor), and also worked with Goth Trad and the highly respected DJ Kentaro in Tokyo where they were guests of the Red Bull Studio there. The release is out on the 7th September 2018. 2019 has already been a big year with the release of AA side ‘Sweeper / Disorder and a ‘No Sleep Til… New Zealand’ in the pipeline.

Clocking up over a hundred shows a year The Upbeats have played at major festivals worldwide including EDC (Vegas), Pukkelpop (Belgium), Urban Art Forms (Vienna), Supersonic (India), Exit Festival (Serbia), Outlook Festival (Croatia) and are a staple at the famous Noisia Invites shows and tours, Northern Bass (NZ), Boomtown (UK), Glastonbury (UK), Shambhala (Canada), Origin (Australia).

The Upbeats Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Upbeats indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CZECHIA. The skew is heavily male (82%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,271 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Ableton, Air New Zealand, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Upbeats when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Upbeats score 0.78%Low bucket.
Brand: MixcloudBrand: AbletonBrand: Air New Zealand
Followers:58,105
Engagements:455
Rate:0.8%
Posts:300
Views:2,271
Avg Likes:449
Avg Comments:26
Avg Views:2,271

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 58,105 · Engagements 455 · Rate 0.8%
Posts 300 · Views 2,271 · Avg Likes 449 · Avg Comments 26 · Avg Views 2,271
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 41%
35-44: 11%
13-17: 3%
Largest: 18-24 (43%); next: 25-34 (41%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED STATES (11%)
UNITED KINGDOM (10%)
CZECHIA (8%)
POLAND (7%)
GERMANY (5%)
Top regions: UNITED STATES (11%), UNITED KINGDOM (10%), CZECHIA (8%)
Platform Engagement Instagram: 370 avg likes/post · Youtube: 2,271 avg views/post Best reach: Youtube 2,271 avg views; best engagement: Instagram 370 avg likes

Top Brand Affinities

Mixcloud
Score: 79.92
Ableton
Score: 57.38
Air New Zealand
Score: 52.45
Pioneer
Score: 48.95
MOOG
Score: 34.88
Akai
Score: 29.63
Sennheiser
Score: 21.90
SoundCloud
Score: 20.28
Trancefamily
Score: 16.48
Pro Tools
Score: 10.57
DC Shoes
Score: 9.98
Beats Electronics
Score: 9.85
Brand Category Score
Mixcloud 79.92
Ableton 57.38
Air New Zealand 52.45
Pioneer 48.95
MOOG 34.88
Akai 29.63
Sennheiser 21.90
SoundCloud 20.28
Trancefamily 16.48
Pro Tools 10.57
DC Shoes 9.98
Beats Electronics 9.85
Vauxhall 9.13
Amazon Music 7.53
Atmos 7.43
Jagermeister 7.14
Pilsner Urquell 6.95
Tomorrowland 6.65
New Line Cinema 6.31
Volcom 5.78
Spotify Music 5.10
Holden 4.53
Warner Bros 4.38
Counter-Strike 4.29
Stüssy 3.89
Matrix 3.71
Red Bull 3.24
Bacardi 3.11
Monster Beverage 3.01
Heineken 2.84
Carhartt 2.82
Vans 2.58
Lush 2.53
Jack Daniels 2.52
A Game of Tones 2.45
BBC 2.37
Tesco 2.35
Chrysler 2.22
Mazda 2.18
Aperol 2.15
Transformers 2.04
Sony 1.95
McLaren 1.89
Guinness 1.88
Coachella 1.87
Star Wars 1.82
GoPro 1.80
Sunnies Studios 1.79
Adobe 1.75
Nissan 1.75

Official Profiles

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Artist: The Upbeats

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-25)

Total: 215,774

PLATFORM TOTAL %
Spotify Spotify 215,774 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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Date/Time (UTC) Event Venue Location Tickets
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