The Unthanks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,630
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-30 12:13:19 UTC
Genres
Biography
Founded in 2004 by sisters Rachel and Becky Unthank, the duo expanded to a quartet with the addition of pianist Belinda O'Hooley and viola player Jackie Oates. Operating as Rachel Unthank & the Winterset, their 2005 debut LP, Cruel Sister, garnered significant attention from the U.K. press. However, it was 2007's The Bairns that catapulted them to cult stardom. The record was nominated for a prestigious Mercury Prize (alongside the likes of Radiohead) and attracted devout praise by everyone from Antony of Antony & the Johnsons to Robert Wyatt, both of whom the group would cover in their later incarnation.
With a slightly different lineup in place -- one that featured Rachel's husband, pianist Adrian McNally, as well as fiddler Niopha Keegan and guitarist Chris Price -- they began operating under the Unthanks moniker and released their debut album, Here's the Tender Coming. Garnering heavy praise in Europe, it was named one of 2009's best releases by Mojo, the Guardian, and Uncut. After touring heavily in support of the album, the Unthanks returned to Rachel and Adrian McNally's Northumberland home to record another batch of songs. Marrying the trad-folk predilections of previous outings with a more contemporary approach, the resulting Last was issued in 2011 and earned similar acclaim. The following year saw the release of the group's first live recordings: Diversions, Vol. 1: The Songs of Robert Wyatt and Antony & the Johnsons: Live from the Union Chapel, London, Diversions, Vol.2: The Unthanks with Brighouse and Rastrick Brass Band, and Diversions, Vol. 3: Songs from the Shipyards.
The acclaimed Mount the Air, the outfit's first studio album in four years, arrived in early 2015 and continued to mine both the past and the present for inspiration. 2017 marked a return to the group's Diversions series with The Songs and Poems of Molly Drake, which saw the band delivering a set of recordings that chronicled the works of the mother of British folk icon Nick Drake. In February 2019, the Unthanks issued an ambitious trilogy of short albums that they coined "medium players." Titled Lines, Vols. 1–3, the set covered the 1968 trawler disaster in Kingston upon Hull (Lines Part One: Lillian Bilocca), the First World War (Lines Part Two: World War One), and the poetry of Emily Brontë (Lines Part Three: Emily Brontë). In 2022, the band released Sorrows Away, their first non-project effort since 2015's Mount the Air. Comprised of eight traditional songs and two originals, the LP included a stirring rendition of Gordon Bok's "Bay of Fundy." ~ James Christopher Monger
The Unthanks converts attention from 45-64 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, ITALY. Audience shape is heavily male (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,130 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,630 · Engagements 112 · Rate 3.1% Posts 30 · Views 4,130 · Avg Likes 106 · Avg Comments 6 · Avg Views 4,130 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 36% 35-44: 27% 25-34: 22% 18-24: 12% |
Largest: 45-64 (36%); next: 35-44 (27%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED KINGDOM (59%) UNITED STATES (10%) ITALY (5%) FRANCE (3%) CANADA (2%) |
Top regions: UNITED KINGDOM (59%), UNITED STATES (10%), ITALY (5%) |
| Platform Engagement | Youtube: 4,130 avg views/post | Best reach: Youtube 4,130 avg views; best engagement: Youtube 106 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 03:30 UTC | The Unthanks, Royal Northern Sinfonia | The Glasshouse | Gateshead, United Kingdom | |
| 2026-01-31 08:00 UTC | The Unthanks | Barbican Centre | London, United Kingdom | — |















