The Unthanks

The Unthanks

Country: GB

Influence: 49.45% Fanbase: 23.17% Trending: 62.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

3,630

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 12:13:19 UTC

Genres

popchamber psychindie poppopfolk & traditionalsinger/songwriterbritish folktraditional british folktraditional english folkchamber folk

Biography

One of the premier English folk groups of the early 21st century, the Unthanks -- the surname of siblings Rachel and Becky -- present a dynamic mix of old and new, trafficking in elements of traditional Northumbrian folk music, classical, jazz, and pop. The band emerged in 2004 under the name Rachel Unthank & the Winterset and released a pair of well-received albums (2005's Cruel Sister and 2007's The Bairns) before officially adopting the Unthanks moniker in 2009. Since then, the core trio of Rachel, Becky, and the former's husband, Adrian McNally -- who is also the group's manager, musical arranger, and producer -- have issued a string of acclaimed releases, including 2011's Last, 2015's Mount the Air, and 2022's Sorrows Away, as well as a popular series of idiosyncratic live recordings that have covered everyone from Robert Wyatt and Antony & the Johnsons to Molly Drake.

Founded in 2004 by sisters Rachel and Becky Unthank, the duo expanded to a quartet with the addition of pianist Belinda O'Hooley and viola player Jackie Oates. Operating as Rachel Unthank & the Winterset, their 2005 debut LP, Cruel Sister, garnered significant attention from the U.K. press. However, it was 2007's The Bairns that catapulted them to cult stardom. The record was nominated for a prestigious Mercury Prize (alongside the likes of Radiohead) and attracted devout praise by everyone from Antony of Antony & the Johnsons to Robert Wyatt, both of whom the group would cover in their later incarnation.

With a slightly different lineup in place -- one that featured Rachel's husband, pianist Adrian McNally, as well as fiddler Niopha Keegan and guitarist Chris Price -- they began operating under the Unthanks moniker and released their debut album, Here's the Tender Coming. Garnering heavy praise in Europe, it was named one of 2009's best releases by Mojo, the Guardian, and Uncut. After touring heavily in support of the album, the Unthanks returned to Rachel and Adrian McNally's Northumberland home to record another batch of songs. Marrying the trad-folk predilections of previous outings with a more contemporary approach, the resulting Last was issued in 2011 and earned similar acclaim. The following year saw the release of the group's first live recordings: Diversions, Vol. 1: The Songs of Robert Wyatt and Antony & the Johnsons: Live from the Union Chapel, London, Diversions, Vol.2: The Unthanks with Brighouse and Rastrick Brass Band, and Diversions, Vol. 3: Songs from the Shipyards.

The acclaimed Mount the Air, the outfit's first studio album in four years, arrived in early 2015 and continued to mine both the past and the present for inspiration. 2017 marked a return to the group's Diversions series with The Songs and Poems of Molly Drake, which saw the band delivering a set of recordings that chronicled the works of the mother of British folk icon Nick Drake. In February 2019, the Unthanks issued an ambitious trilogy of short albums that they coined "medium players." Titled Lines, Vols. 1–3, the set covered the 1968 trawler disaster in Kingston upon Hull (Lines Part One: Lillian Bilocca), the First World War (Lines Part Two: World War One), and the poetry of Emily Brontë (Lines Part Three: Emily Brontë). In 2022, the band released Sorrows Away, their first non-project effort since 2015's Mount the Air. Comprised of eight traditional songs and two originals, the LP included a stirring rendition of Gordon Bok's "Bay of Fundy." ~ James Christopher Monger

The Unthanks Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Unthanks converts attention from 45-64 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, ITALY. Audience shape is heavily male (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,130 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Unthanks score 3.09%Very Strong bucket.
Followers:3,630
Engagements:112
Rate:3.1%
Posts:30
Views:4,130
Avg Likes:106
Avg Comments:6
Avg Views:4,130

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,630 · Engagements 112 · Rate 3.1%
Posts 30 · Views 4,130 · Avg Likes 106 · Avg Comments 6 · Avg Views 4,130
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 36%
35-44: 27%
25-34: 22%
18-24: 12%
Largest: 45-64 (36%); next: 35-44 (27%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries UNITED KINGDOM (59%)
UNITED STATES (10%)
ITALY (5%)
FRANCE (3%)
CANADA (2%)
Top regions: UNITED KINGDOM (59%), UNITED STATES (10%), ITALY (5%)
Platform Engagement Youtube: 4,130 avg views/post Best reach: Youtube 4,130 avg views; best engagement: Youtube 106 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: The Unthanks

Date Range: 2025-12-30 → 2025-12-30
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-31 03:30 UTC The Unthanks, Royal Northern Sinfonia The Glasshouse Gateshead, United Kingdom
2026-01-31 08:00 UTC The Unthanks Barbican Centre London, United Kingdom

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