The Union Underground

The Union Underground

Country: US

Influence: 51.68% Fanbase: 25.95% Trending: 64.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Masked Rider • 146.32% • Very Strong

As of 2025-09-09

5,264

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:46 UTC

Genres

rockrockrap rockhard rocksportswrestlingmetalalternative metalnu metalindustrial metalmetalgroove metal

Biography

The Union Underground released its debut album, Education in Rebellion, in July 2000. The album spent four months on the charts and the track "Turn Me on 'Mr. Deadman'" was on the mainstream rock charts for six months. The band was also on the 2001 Ozzfest tour.

The Union Underground's next recording was the track "Across the Nation," heard on the World Wrestling Federation (WWF) various-artists album Forced Entry, released in March 2002. The song earned the band another extended stay on the mainstream rock charts. In June 2002, they released "Live...One Nation Underground", a six-track EP containing songs recorded live in concert in 2000 and 2001.

The Union Underground is in the studio working on a new album.
Stay tuned for details.

The Union Underground Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Union Underground converts attention from 25-34 & 18-24 audiences across UNITED STATES, INDONESIA, INDIA. Audience shape is heavily male (88%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 560 avg views per post, with supportive conversation on Instagram. Shared audience with Masked Rider, 2K Games, Ark: Survival Evolved underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Union Underground score 2.83%Strong bucket.
Brand: Masked RiderBrand: 2K GamesBrand: Ark: Survival Evolved
Followers:5,264
Engagements:149
Rate:2.8%
Posts:365
Views:560
Avg Likes:146
Avg Comments:7
Avg Views:560

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,264 · Engagements 149 · Rate 2.8%
Posts 365 · Views 560 · Avg Likes 146 · Avg Comments 7 · Avg Views 560
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 23%
35-44: 23%
45-64: 10%
Largest: 25-34 (43%); next: 18-24 (23%)
Gender Split Female: 13%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries UNITED STATES (62%)
INDONESIA (5%)
INDIA (5%)
TüRKIYE (4%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (62%), INDONESIA (5%), INDIA (5%)
Platform Engagement Instagram: 133 avg likes/post · Youtube: 560 avg views/post Best reach: Youtube 560 avg views; best engagement: Instagram 133 avg likes

Top Brand Affinities

Masked Rider
Score: 146.32
2K Games
Score: 121.05
Ark: Survival Evolved
Score: 47.11
Injustice: Gods Among Us
Score: 39.27
Namco
Score: 34.36
Ampeg
Score: 26.61
Amazon Music
Score: 22.31
Sega
Score: 22.12
WW
Score: 22.10
Mortal Kombat
Score: 20.71
Kellogg's
Score: 19.96
Capcom
Score: 19.80
Brand Category Score
Masked Rider 146.32
2K Games 121.05
Ark: Survival Evolved 47.11
Injustice: Gods Among Us 39.27
Namco 34.36
Ampeg 26.61
Amazon Music 22.31
Sega 22.12
WW 22.10
Mortal Kombat 20.71
Kellogg's 19.96
Capcom 19.80
Borderlands 17.44
Rockstar Games 17.39
Konami 17.28
BioShock 16.50
God of War 16.36
Power Rangers 15.70
Outlast 15.31
Applebee's 14.23
Mixcloud 14.20
Wingstop 13.63
Akai 12.91
Hot Topic 12.59
Bandai Namco 12.41
Resident Evil 12.39
HBO Max 12.11
iHeartRadio Music Awards 11.99
Olive Garden 11.78
Scotiabank 11.70
Hasbro 11.40
Columbia Pictures 11.20
Jim Beam 10.57
Sennheiser 10.41
WWE 9.86
Hoonigan 9.75
Square Enix 9.42
Nickelodeon 8.74
Fallout 8.21
The Last of Us 7.87
Influenster 7.75
FOX 7.60
Lidl 7.46
Diablo 7.00
Genesis 6.96
FedEx 6.73
Jack Daniels 6.72
Transformers 6.69
Marriott 6.52
Spotify Music 6.47

Official Profiles

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Artist: The Union Underground

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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