The Unguided

The Unguided

Country: SE

Influence: 49.89% Fanbase: 22.23% Trending: 63.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 240.99% • Very Strong

As of 2025-09-09

24,317

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:27 UTC

Genres

rockswedish alternative rockmetalmetalmelodic death metalmelodic groove metalswedish metalcoreheavy metaldeath metalmetalcore/deathcore

Biography

The Unguided is a Swedish melodic metal band, formed in 2010 by Richard and Roger Sjunnesson, alongside Roland Johansson, all former members of Sonic Syndicate. Richard’s departure from Sonic Syndicate due to creative differences led the trio to reunite and create The Unguided, aiming to blend heavy melodies with aggressive metal influences. Their debut album, Hell Frost (2011), quickly made waves in the scene with tracks like "Phoenix Down" and "Betrayer of the Code." The album was praised for its mix of catchy melodies, growling vocals, and intricate guitar work, solidifying the band's presence in melodic metal.

The band continued their momentum with Fragile Immortality (2014), further showcasing their signature blend of melody and intensity. With the departure of Johansson and the introduction of Jonathan Thorpenberg on vocals and guitar, the band evolved further, releasing albums such as And The Battle Royale (2017) and Father Shadow (2020). Fan favorites like "Nighttaker," "Legendary," and "Seth" helped expand their audience and cement their reputation.

Known for their personal and fantasy-driven themes, The Unguided crafts immersive stories within their albums, a trait that has garnered a dedicated fanbase. Despite lineup changes, the band continues to push boundaries, blending metal with electronic elements and mixing extreme and clean vocals. Through their captivating live shows and modern sound, The Unguided remains a powerful force in the Swedish metal scene.

The Unguided Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Unguided commands interest from 25-34 & 18-24 audiences in UNITED STATES, GERMANY, RUSSIA. With a heavily male (85%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (707 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Impericon, Ampeg, Tele2 points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Unguided score 1.04%Moderate bucket.
Brand: ImpericonBrand: AmpegBrand: Tele2
Followers:24,317
Engagements:252
Rate:1.0%
Posts:1,691
Views:707
Avg Likes:251
Avg Comments:7
Avg Views:707

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 24,317 · Engagements 252 · Rate 1.0%
Posts 1,691 · Views 707 · Avg Likes 251 · Avg Comments 7 · Avg Views 707
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 41%
35-44: 10%
13-17: 3%
Largest: 25-34 (44%); next: 18-24 (41%)
Gender Split Female: 15%
Male: 85%
Non-binary/Other: 0%
Skews male (85%)
Top Countries UNITED STATES (16%)
GERMANY (7%)
RUSSIA (5%)
SWEDEN (5%)
SPAIN (4%)
Top regions: UNITED STATES (16%), GERMANY (7%), RUSSIA (5%)
Platform Engagement Instagram: 185 avg likes/post · Youtube: 707 avg views/post Best reach: Youtube 707 avg views; best engagement: Instagram 185 avg likes

Top Brand Affinities

Impericon
Score: 240.99
Ampeg
Score: 28.51
Tele2
Score: 28.27
Live Nation
Score: 25.57
Mass Effect
Score: 24.13
World of Warcraft
Score: 21.18
Ericsson
Score: 20.23
Sennheiser
Score: 19.32
Horizon Zero Dawn
Score: 17.08
Akg
Score: 16.63
Bloodborne
Score: 15.51
Gamescom
Score: 15.30
Brand Category Score
Impericon 240.99
Ampeg 28.51
Tele2 28.27
Live Nation 25.57
Mass Effect 24.13
World of Warcraft 21.18
Ericsson 20.23
Sennheiser 19.32
Horizon Zero Dawn 17.08
Akg 16.63
Bloodborne 15.51
Gamescom 15.30
Square Enix 13.59
Bungie 12.55
RAZER 11.85
Resident Evil 11.44
The Witcher 11.30
Monster Beverage 11.19
Pro Tools 10.51
Capcom 10.34
Final Fantasy 10.21
DC Shoes 9.88
Mortal Kombat 9.39
Jim Beam 9.26
Battlefield 9.08
Borderlands 8.63
Tekken 8.20
Fallout 8.12
Amazon Music 8.09
Diablo 7.79
Logitech 7.77
Tomb Raider 7.34
Carlsberg 7.34
The Last of Us 7.14
God of War 7.01
Jack Daniels 6.97
Spotify Music 6.83
ASUS 6.72
Jagermeister 6.35
Pilsner Urquell 6.20
Bose 6.10
Sega 6.08
Volvo 5.94
AMC 5.86
Nvidia 5.85
Comedy Central 5.82
Nintendo 5.47
Ubisoft 5.47
Scania 5.44
Bethesda Softworks 5.14

Official Profiles

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Artist: The Unguided

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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