The Unguided
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
24,317
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:27 UTC
Genres
Biography
The band continued their momentum with Fragile Immortality (2014), further showcasing their signature blend of melody and intensity. With the departure of Johansson and the introduction of Jonathan Thorpenberg on vocals and guitar, the band evolved further, releasing albums such as And The Battle Royale (2017) and Father Shadow (2020). Fan favorites like "Nighttaker," "Legendary," and "Seth" helped expand their audience and cement their reputation.
Known for their personal and fantasy-driven themes, The Unguided crafts immersive stories within their albums, a trait that has garnered a dedicated fanbase. Despite lineup changes, the band continues to push boundaries, blending metal with electronic elements and mixing extreme and clean vocals. Through their captivating live shows and modern sound, The Unguided remains a powerful force in the Swedish metal scene.
The Unguided commands interest from 25-34 & 18-24 audiences in UNITED STATES, GERMANY, RUSSIA. With a heavily male (85%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (707 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Impericon, Ampeg, Tele2 points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,317 · Engagements 252 · Rate 1.0% Posts 1,691 · Views 707 · Avg Likes 251 · Avg Comments 7 · Avg Views 707 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 41% 35-44: 10% 13-17: 3% |
Largest: 25-34 (44%); next: 18-24 (41%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (16%) GERMANY (7%) RUSSIA (5%) SWEDEN (5%) SPAIN (4%) |
Top regions: UNITED STATES (16%), GERMANY (7%), RUSSIA (5%) |
| Platform Engagement | Instagram: 185 avg likes/post · Youtube: 707 avg views/post | Best reach: Youtube 707 avg views; best engagement: Instagram 185 avg likes |
Top Brand Affinities
Impericon
Ampeg
Tele2
Live Nation
Mass Effect
World of Warcraft
Ericsson
Sennheiser
Horizon Zero Dawn
Akg
Bloodborne
Gamescom
| Brand | Category | Score |
|---|---|---|
| Impericon | 240.99 | |
| Ampeg | 28.51 | |
| Tele2 | 28.27 | |
| Live Nation | 25.57 | |
| Mass Effect | 24.13 | |
| World of Warcraft | 21.18 | |
| Ericsson | 20.23 | |
| Sennheiser | 19.32 | |
| Horizon Zero Dawn | 17.08 | |
| Akg | 16.63 | |
| Bloodborne | 15.51 | |
| Gamescom | 15.30 | |
| Square Enix | 13.59 | |
| Bungie | 12.55 | |
| RAZER | 11.85 | |
| Resident Evil | 11.44 | |
| The Witcher | 11.30 | |
| Monster Beverage | 11.19 | |
| Pro Tools | 10.51 | |
| Capcom | 10.34 | |
| Final Fantasy | 10.21 | |
| DC Shoes | 9.88 | |
| Mortal Kombat | 9.39 | |
| Jim Beam | 9.26 | |
| Battlefield | 9.08 | |
| Borderlands | 8.63 | |
| Tekken | 8.20 | |
| Fallout | 8.12 | |
| Amazon Music | 8.09 | |
| Diablo | 7.79 | |
| Logitech | 7.77 | |
| Tomb Raider | 7.34 | |
| Carlsberg | 7.34 | |
| The Last of Us | 7.14 | |
| God of War | 7.01 | |
| Jack Daniels | 6.97 | |
| Spotify Music | 6.83 | |
| ASUS | 6.72 | |
| Jagermeister | 6.35 | |
| Pilsner Urquell | 6.20 | |
| Bose | 6.10 | |
| Sega | 6.08 | |
| Volvo | 5.94 | |
| AMC | 5.86 | |
| Nvidia | 5.85 | |
| Comedy Central | 5.82 | |
| Nintendo | 5.47 | |
| Ubisoft | 5.47 | |
| Scania | 5.44 | |
| Bethesda Softworks | 5.14 |
Official Profiles
Login to view Contact
LoginArtist: The Unguided
The map shows every radio station that aired The Unguided today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















