The Underachievers

The Underachievers

Country: US

Influence: 59.96% Fanbase: 46.77% Trending: 66.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 23.21% • Very Strong

As of 2025-09-09

465,554

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:41 UTC

Genres

hip-hop & raprapunderground hip hoppsychedelic hip hopcontemporary hip hophip hoptrap

Biography

Hailing from Flatbush, Brooklyn, New York, The Underachievers are an American hip hop duo consisting of rappers Issa Gold and AK the Savior. Formed in 2011, they quickly caught the industry’s eye. The duo carved out a distinctive niche in NYC’s (old school) hip hop scene, with their music resonating deeply with a generation of listeners. Their early mixtapes, Indigoism [2013] and Lords of Flatbush [2013], made a significant impact, solidifying their presence in the game.
Their debut studio album, Cellar Door: Terminus Ut Exordium [2014], launched them into the Top 20 of the Billboard Top R&B/Hip-Hop Albums Chart and Top Rap Albums Chart, while also cracking the Top 100 of the US Billboard Global 200. They followed this success with their second studio album, Evermore: The Art of Duality [2015], which peaked #10 on Billboard US R&B/Hip-Hop chart and #9 on the US Rap chart.
Over time, The Underachievers have consistently pushed the boundaries of their artistry, becoming increasingly ambitious in conveying their thoughts and experiences. Making a combat in the music scene, UA gears up to release their forthcoming project slated to release in 2025. Celebrated for their fusion of East Coast hip hop, psychedelic rap, and conscious lyricism, The Underachievers are dedicated to sparking change, enriching the culture, and inspiring their global fanbase with every release.

The Underachievers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Underachievers indexes high with fans in the 18-24 range in UNITED STATES, CANADA, GERMANY. The skew is heavily male (85%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,935 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward True Religion, New Era, Zumiez, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Underachievers when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Underachievers score 0.33%Low bucket.
Brand: True ReligionBrand: New EraBrand: Zumiez
Followers:465,554
Engagements:1,541
Rate:0.3%
Posts:344
Views:1,935
Avg Likes:1,528
Avg Comments:60
Avg Views:1,935

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 465,554 · Engagements 1,541 · Rate 0.3%
Posts 344 · Views 1,935 · Avg Likes 1,528 · Avg Comments 60 · Avg Views 1,935
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 34%
13-17: 5%
35-44: 5%
Largest: 18-24 (55%); next: 25-34 (34%)
Gender Split Female: 15%
Male: 85%
Non-binary/Other: 0%
Skews male (85%)
Top Countries UNITED STATES (48%)
CANADA (7%)
GERMANY (5%)
FRANCE (5%)
BRAZIL (4%)
Top regions: UNITED STATES (48%), CANADA (7%), GERMANY (5%)
Platform Engagement Instagram: 1,344 avg likes/post · Youtube: 1,935 avg views/post Best reach: Youtube 1,935 avg views; best engagement: Instagram 1,344 avg likes

Top Brand Affinities

True Religion
Score: 23.21
New Era
Score: 20.04
Zumiez
Score: 19.39
Akai
Score: 17.90
Acne Studios
Score: 16.58
Maison Margiela
Score: 14.63
SoundCloud
Score: 14.55
Palm Angels
Score: 12.62
Jean Paul Gaultier
Score: 11.50
Marni
Score: 10.63
DC Shoes
Score: 10.51
Pro Tools
Score: 9.68
Brand Category Score
True Religion 23.21
New Era 20.04
Zumiez 19.39
Akai 17.90
Acne Studios 16.58
Maison Margiela 14.63
SoundCloud 14.55
Palm Angels 12.62
Jean Paul Gaultier 11.50
Marni 10.63
DC Shoes 10.51
Pro Tools 9.68
Stüssy 8.45
Sneaker News 8.34
Beats Electronics 8.22
Foot Locker 7.93
Ableton 7.71
Supreme 7.48
Amazon Music 7.28
Stone Island 7.25
Moncler 6.80
Champion 6.52
Vivienne Westwood 6.41
Pioneer 6.40
Alexander McQueen 6.26
Hennessy 6.21
Sole Collector 6.21
Kodak 5.97
Nice Kicks 5.32
Kickstagram 4.76
Spotify Music 4.50
ESPN 4.45
Urban Outfitters 4.41
iHeartRadio Music Awards 4.30
Sneakerhead 4.21
Mortal Kombat 4.20
Carhartt 4.10
Los Angeles Lakers 4.09
Sprite 4.06
Ferragamo 3.90
Verizon 3.88
Acura 3.77
G-shock 3.71
Matrix 3.62
MTV 3.55
Vans 3.54
NBA 3.54
Coors 3.48
Versace 3.39
Cartoon Network 3.33

Official Profiles

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Artist: The Underachievers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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