The Underachievers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
465,554
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:41 UTC
Genres
Biography
Their debut studio album, Cellar Door: Terminus Ut Exordium [2014], launched them into the Top 20 of the Billboard Top R&B/Hip-Hop Albums Chart and Top Rap Albums Chart, while also cracking the Top 100 of the US Billboard Global 200. They followed this success with their second studio album, Evermore: The Art of Duality [2015], which peaked #10 on Billboard US R&B/Hip-Hop chart and #9 on the US Rap chart.
Over time, The Underachievers have consistently pushed the boundaries of their artistry, becoming increasingly ambitious in conveying their thoughts and experiences. Making a combat in the music scene, UA gears up to release their forthcoming project slated to release in 2025. Celebrated for their fusion of East Coast hip hop, psychedelic rap, and conscious lyricism, The Underachievers are dedicated to sparking change, enriching the culture, and inspiring their global fanbase with every release.
The Underachievers indexes high with fans in the 18-24 range in UNITED STATES, CANADA, GERMANY. The skew is heavily male (85%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,935 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward True Religion, New Era, Zumiez, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Underachievers when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 465,554 · Engagements 1,541 · Rate 0.3% Posts 344 · Views 1,935 · Avg Likes 1,528 · Avg Comments 60 · Avg Views 1,935 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 34% 13-17: 5% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (34%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (48%) CANADA (7%) GERMANY (5%) FRANCE (5%) BRAZIL (4%) |
Top regions: UNITED STATES (48%), CANADA (7%), GERMANY (5%) |
| Platform Engagement | Instagram: 1,344 avg likes/post · Youtube: 1,935 avg views/post | Best reach: Youtube 1,935 avg views; best engagement: Instagram 1,344 avg likes |
Top Brand Affinities
True Religion
New Era
Zumiez
Akai
Acne Studios
Maison Margiela
SoundCloud
Palm Angels
Jean Paul Gaultier
Marni
DC Shoes
Pro Tools
| Brand | Category | Score |
|---|---|---|
| True Religion | 23.21 | |
| New Era | 20.04 | |
| Zumiez | 19.39 | |
| Akai | 17.90 | |
| Acne Studios | 16.58 | |
| Maison Margiela | 14.63 | |
| SoundCloud | 14.55 | |
| Palm Angels | 12.62 | |
| Jean Paul Gaultier | 11.50 | |
| Marni | 10.63 | |
| DC Shoes | 10.51 | |
| Pro Tools | 9.68 | |
| Stüssy | 8.45 | |
| Sneaker News | 8.34 | |
| Beats Electronics | 8.22 | |
| Foot Locker | 7.93 | |
| Ableton | 7.71 | |
| Supreme | 7.48 | |
| Amazon Music | 7.28 | |
| Stone Island | 7.25 | |
| Moncler | 6.80 | |
| Champion | 6.52 | |
| Vivienne Westwood | 6.41 | |
| Pioneer | 6.40 | |
| Alexander McQueen | 6.26 | |
| Hennessy | 6.21 | |
| Sole Collector | 6.21 | |
| Kodak | 5.97 | |
| Nice Kicks | 5.32 | |
| Kickstagram | 4.76 | |
| Spotify Music | 4.50 | |
| ESPN | 4.45 | |
| Urban Outfitters | 4.41 | |
| iHeartRadio Music Awards | 4.30 | |
| Sneakerhead | 4.21 | |
| Mortal Kombat | 4.20 | |
| Carhartt | 4.10 | |
| Los Angeles Lakers | 4.09 | |
| Sprite | 4.06 | |
| Ferragamo | 3.90 | |
| Verizon | 3.88 | |
| Acura | 3.77 | |
| G-shock | 3.71 | |
| Matrix | 3.62 | |
| MTV | 3.55 | |
| Vans | 3.54 | |
| NBA | 3.54 | |
| Coors | 3.48 | |
| Versace | 3.39 | |
| Cartoon Network | 3.33 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















