The Twilight Sad

The Twilight Sad

Country: GB

Influence: 52.89% Fanbase: 31.35% Trending: 63.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 29.59% • Very Strong

As of 2025-09-09

47,484

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:39:28 UTC

Genres

popscottish indierockscottish rockrockalternative rockalternativealternativeshoegazeindie rockothersmelancholia

Biography

“If the world was a better place they would be playing to more people, and I think they can” – Robert Smith, The Cure From their unassuming origins as a group of school friends drawn together by a shared passion for music to the global touring force they have quietly become, The Twilight Sad’s ascent has been forged the old way with grit, graft and four exceptional studio albums. The Kilsyth group – based around the core duo of James Graham and Andy MacFarlane – seemed to emerge fully formed with their blindsiding 2007 debut Fourteen Autumns and Fifteen Winters but there has been an undeniable evolution throughout the critically acclaimed body of work they have since produced. “When we started this it wasn’t about anything other than making music that mattered to us,” James offers. “Four albums and countless tours later, our agenda is still to write something which is true, honest and exciting to ourselves, but we have also realised that what we’re doing matters to other people. When our music connects it can become as important to them as it is to us.” The amicable departure of founding member Mark Devine meant that the band had to shed its skin to evolve once more in 2018; James and Andy officially brought long-time touring members Brendan Smith (The Blue Nile, The Unwinding Hours) and Johnny Docherty (Take a Worm For a Walk Week, RUNGS) in from the wings to help push The Twilight Sad to the next plateau

The Twilight Sad Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Twilight Sad resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (22,563 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ampeg, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Twilight Sad score 2.15%Strong bucket.
Brand: MOOGBrand: AmpegBrand: Mixcloud
Followers:47,484
Engagements:1,023
Rate:2.2%
Posts:874
Views:22,563
Avg Likes:1,002
Avg Comments:14
Avg Views:22,563

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 47,484 · Engagements 1,023 · Rate 2.2%
Posts 874 · Views 22,563 · Avg Likes 1,002 · Avg Comments 14 · Avg Views 22,563
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 32%
35-44: 20%
45-64: 9%
Largest: 25-34 (36%); next: 18-24 (32%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (22%)
UNITED KINGDOM (14%)
BRAZIL (8%)
FRANCE (4%)
MEXICO (4%)
Top regions: UNITED STATES (22%), UNITED KINGDOM (14%), BRAZIL (8%)
Platform Engagement Instagram: 720 avg likes/post · Youtube: 22,563 avg views/post Best reach: Youtube 22,563 avg views; best engagement: Instagram 720 avg likes

Top Brand Affinities

MOOG
Score: 29.59
Ampeg
Score: 24.24
Mixcloud
Score: 13.32
Morrisons
Score: 12.01
Fred Perry
Score: 11.79
Tate Modern
Score: 11.26
Accor Hotels
Score: 9.55
Amazon Music
Score: 8.61
Dr. Martens
Score: 7.50
Guinness
Score: 6.69
Ableton
Score: 6.19
Spotify Music
Score: 6.11
Brand Category Score
MOOG 29.59
Ampeg 24.24
Mixcloud 13.32
Morrisons 12.01
Fred Perry 11.79
Tate Modern 11.26
Accor Hotels 9.55
Amazon Music 8.61
Dr. Martens 7.50
Guinness 6.69
Ableton 6.19
Spotify Music 6.11
BBC 6.08
Vivienne Westwood 6.02
Columbia Pictures 6.00
Kickstarter 5.91
Pilsner Urquell 5.84
Carlsberg 5.83
Tesco 5.82
Warner Bros 4.94
Lush 4.75
Lollapalooza 3.99
Showtime 3.90
Kodak 3.86
SoundCloud 3.77
Polaroid 3.67
Paramount Pictures 3.36
Leica 3.24
Fujifilm 3.20
Comedy Central 3.20
Aperol 3.10
MTV 2.97
Airbnb 2.81
Star Wars 2.80
Lego 2.78
Emporium 2.76
HBO 2.70
Baileys 2.65
Martini 2.61
Jaguar 2.59
Snoopy And The Peanuts Gang 2.42
ASOS 2.42
Topshop 2.36
Nintendo 2.21
Tinder 2.21
Coachella 2.19
WWE 2.19
Jack Daniels 2.06
Primark 1.91
Fiat 1.85

Official Profiles

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Artist: The Twilight Sad

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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