The Tragically Hip Brand Affinity ranks highest Scotiabank at 79.20% . Very Strong. Score DMDB 61.61% | Fanbase 48.50%

The Tragically Hip — pop artist from CA.

Formed in Kingston, Ontario, The Tragically Hip consists of Rob Baker, Gord Downie, Johnny Fay, Paul Langlois, and Gord Sinclair. The band has sold over 12…

The Tragically Hip

Recognizable

Country: CA | Gender: male | Artist ID: 11e81bc3-c87e-f6e4-a0ab-a0369fe50396

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Genres

popcanadian indieontario indiekingston on indierockrockcanadian rockalternative rockfolk rock

Influential: 61.61% Fanbase: 48.50% Trending: 68.17%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 79.20% • Very Strong

As of 2025-09-10

473,440

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.61% | Fanbase 48.50% | Trending 68.17% | CAREER STAGE: MAINSTREAM

Biography

Formed in Kingston, Ontario, The Tragically Hip consists of Rob Baker, Gord Downie, Johnny Fay, Paul Langlois, and Gord Sinclair. The band has sold over 12 million albums in Canada and 2 million in the U.S., winning 17 Juno Awards, including the Humanitarian Award in 2021. They have supported various causes such as Camp Trillium, the Canadian Cancer Society, Sunnybrook Foundation, and War Child. In 2022, they were inducted into Canada’s Walk of Fame for their humanitarian efforts.

The band played their final show as a five-piece group, A National Celebration, on August 20, 2016, at Kingston’s K-Rock Centre. This event, broadcast live across Canada, became a significant cultural moment that celebrated their music and legacy. Their discography includes albums like Up To Here, Fully Completely, Day For Night, and Man Machine Poem. In 2024, they commemorated their 40th anniversary with the documentary series No Dress Rehearsal and a companion book, This Is Our Life, continuing to influence Canada’s cultural identity through their music and activism.

Report Date: 2025-09-10

The Tragically Hip performs best with fans in the 25-34 range, concentrated in CANADA, UNITED STATES, BRAZIL. Audience composition is heavily male (65%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 25,300 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Scotiabank, Air Canada, Tim Hortons, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Tragically Hip is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Tragically Hip score 1.01% — Moderate bucket.

Brand: ScotiabankBrand: Air CanadaBrand: Tim Hortons

Followers:473,440

Engagements:4,774

Rate:1.0%

Posts:2,396

Avg Likes:4,660

Avg Comments:84

Avg Views:28,451

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 473,440 · Engagements 4,774 · Rate 1.0% Posts 2,396 · Views 28,451 · Avg Likes 4,660 · Avg Comments 84 · Avg Views 28,451	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 25% 18-24: 22% 45-64: 18%	Largest: 25-34 (33%); next: 35-44 (25%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	CANADA (80%) UNITED STATES (15%) BRAZIL (1%) NIGERIA (1%) UNITED KINGDOM (1%)	Top regions: CANADA (80%), UNITED STATES (15%), BRAZIL (1%)
Platform Engagement	Instagram: 3,398 avg likes/post · Tiktok: 25,300 avg views/post · Youtube: 3,151 avg views/post	Best reach: Tiktok 25,300 avg views; best engagement: Instagram 3,398 avg likes

Top Brand Affinities

Scotiabank

Score: 79.20

Air Canada

Score: 41.05

Tim Hortons

Score: 37.70

Carling

Score: 28.32

NHL

Score: 24.08

Budweiser

Score: 19.00

Barstool Sports

Score: 11.06

Pilsner Urquell

Score: 10.52

MamaBear

Score: 8.26

Margaritaville

Score: 6.89

Coors

Score: 6.58

Bud Light

Score: 5.88

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Top Brand Affinities

Brand	Category	Score
Scotiabank		79.20
Air Canada		41.05
Tim Hortons		37.70
Carling		28.32
NHL		24.08
Budweiser		19.00
Barstool Sports		11.06
Pilsner Urquell		10.52
MamaBear		8.26
Margaritaville		6.89
Coors		6.58
Bud Light		5.88
GMC		5.33
Jameson		5.22
Guinness		4.89
Pacific Northwest Wonderland		4.89
Baileys		4.78
Lululemon Athletica		4.76
Columbia Pictures		4.54
Costco		4.51
Showtime		4.27
Iberostar Hotels & Resorts		4.18
Heinz		4.03
Sunnies Studios		3.78
The Olympic Games		3.51
NFL		3.46
Pfizer		3.40
Gatorade		3.36
Carhartt		3.30
McDonald's		3.21
Hot Wheels		3.15
CBS		3.09
Geocaching		3.07
CBS Television Studios		3.01
PetSmart		2.90
WWE		2.73
Tinder		2.72
Grand Theft Auto		2.70
Activision Blizzard		2.66
Lego		2.63
Airbnb		2.59
Prismacolor		2.56
Paramount Pictures		2.54
Star Wars		2.52
Spotify Music		2.48
Jeep		2.45
Chrysler		2.42
Busch		2.40
AMC		2.36
Lush		2.35