The The

The The — pop artist from GB.

THE THE was formed in London in 1979 by singer-songwriter Matt Johnson. Although he is the only permanent member, it has grown into a multimedia group with a…

Influence: 59.61% Fanbase: 43.55% Trending: 67.64% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 37.31% • Very Strong

As of 2025-09-09

29,350

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:50 UTC

Genres

popnew romanticnew wave poprockart rocknew wavepost-punkrockpop rockalternativealternative rock

Biography

THE THE was formed in London in 1979 by singer-songwriter Matt Johnson. Although he is the only permanent member, it has grown into a multimedia group with a revolving, kaleidoscopic cast of collaborators not only including musicians, but also filmmakers, photographers, visual artists, poets, light sculptors, architects, to name but a few.
THE THE’s genre is all their own; it is music of long shadows, high hopes, channelled anger, feverish passions and sweetly disturbing poignancy. It is pop and rock, blues and folk, soul and polemic. It spans alienated electronics to twisted cinematic soundtracks, guitar tumbling swing to crimson ballads, rants and prayers to diaries and hymns. Their most recent studio album, released on 6th September 2024, is Ensoulment.

Top Brand Affinities

Report Date: 2025-09-09

The The draws 45-64 & 35-44 audiences and holds attention in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The skew is heavily male (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 618 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Mixcloud, Warner Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The The score 2.11% — Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Warner Music

Followers:29,350

Engagements:618

Rate:2.1%

Posts:690

Avg Likes:618

Avg Comments:12

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,350 · Engagements 618 · Rate 2.1% Posts 690 · Views 0 · Avg Likes 618 · Avg Comments 12 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 43% 35-44: 29% 25-34: 17% 18-24: 9%	Largest: 45-64 (43%); next: 35-44 (29%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (31%) UNITED STATES (27%) AUSTRALIA (5%) BRAZIL (4%) CANADA (3%)	Top regions: UNITED KINGDOM (31%), UNITED STATES (27%), AUSTRALIA (5%)
Platform Engagement	Instagram: 618 avg likes/post	best engagement: Instagram 618 avg likes

Top Brand Affinities

MOOG

Score: 37.31

Mixcloud

Score: 28.66

Warner Music

Score: 25.74

Ampeg

Score: 24.33

Live Nation

Score: 22.36

Tate Modern

Score: 13.22

Akai

Score: 12.10

Fred Perry

Score: 10.71

Paul Smith

Score: 10.53

Vauxhall

Score: 9.40

Sennheiser

Score: 9.17

Sainsbury's

Score: 8.71

Brand	Category	Score
MOOG		37.31
Mixcloud		28.66
Warner Music		25.74
Ampeg		24.33
Live Nation		22.36
Tate Modern		13.22
Akai		12.10
Fred Perry		10.71
Paul Smith		10.53
Vauxhall		9.40
Sennheiser		9.17
Sainsbury's		8.71
Amazon Music		7.86
Pro Tools		7.29
Warner Bros		7.06
BBC		6.64
Ableton		5.87
Kickstarter		5.41
Guinness		5.30
Vivienne Westwood		5.24
Columbia Pictures		5.19
MTV		5.13
Pilsner Urquell		5.05
Spotify Music		4.84
Paramount Pictures		4.66
Nixon		4.40
Tesco		4.37
Leica		4.35
Alexander McQueen		4.29
Campari		4.02
Holden		3.73
Dr. Martens		3.19
Emporium		3.18
Citroen		3.18
Kodak		3.12
Olympus		2.92
Omega		2.92
Lego		2.88
Martini		2.87
Jaguar		2.83
Star Wars		2.83
Panasonic		2.83
Aperol		2.83
Aston Martin		2.82
Showtime		2.78
Lollapalooza		2.77
Pantone Inc		2.74
Alfa Romeo		2.73
Fujifilm		2.71
Pixar		2.56