the terrys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
66,554
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 11:15:54 UTC
Genres
Biography
the terrys is already in the conversation with 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, NEW ZEALAND. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (3,480 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Vegemite, Virgin Australia, Telstra points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 66,554 · Engagements 1,844 · Rate 2.8% Posts 1,367 · Views 4,333 · Avg Likes 1,804 · Avg Comments 38 · Avg Views 4,333 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 36% 35-44: 12% 13-17: 6% |
Largest: 18-24 (41%); next: 25-34 (36%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
AUSTRALIA (51%) UNITED STATES (13%) NEW ZEALAND (5%) UNITED KINGDOM (5%) PHILIPPINES (5%) |
Top regions: AUSTRALIA (51%), UNITED STATES (13%), NEW ZEALAND (5%) |
| Platform Engagement | Instagram: 1,387 avg likes/post · Tiktok: 3,480 avg views/post · Youtube: 853 avg views/post | Best reach: Tiktok 3,480 avg views; best engagement: Instagram 1,387 avg likes |
Top Brand Affinities
Vegemite
Virgin Australia
Telstra
Coles
Sunnies Studios
Woolworths
Kmart
Billabong
Qantas
Holden
Quiksilver
New Line Cinema
| Brand | Category | Score |
|---|---|---|
| Vegemite | 44.94 | |
| Virgin Australia | 43.00 | |
| Telstra | 39.04 | |
| Coles | 24.26 | |
| Sunnies Studios | 14.69 | |
| Woolworths | 13.94 | |
| Kmart | 13.81 | |
| Billabong | 13.48 | |
| Qantas | 12.45 | |
| Holden | 9.40 | |
| Quiksilver | 7.71 | |
| New Line Cinema | 5.69 | |
| Volcom | 5.34 | |
| Spotify Music | 5.20 | |
| Hurley | 4.92 | |
| BALMAIN | 4.85 | |
| Crocs | 4.80 | |
| Nickelodeon | 4.03 | |
| Coachella | 4.02 | |
| Tinder | 3.70 | |
| GoPro | 3.69 | |
| Emporium | 3.45 | |
| Aperol | 3.30 | |
| Chrysler | 3.19 | |
| Stüssy | 2.87 | |
| SoundCloud | 2.84 | |
| Guinness | 2.67 | |
| Kodak | 2.60 | |
| Tomorrowland | 2.50 | |
| Dr. Martens | 2.47 | |
| McLaren | 2.35 | |
| Showtime | 2.32 | |
| MTV | 2.24 | |
| Polaroid | 2.20 | |
| Red Bull | 2.11 | |
| Lollapalooza | 2.09 | |
| Geocaching | 2.03 | |
| Lush | 2.00 | |
| Toyota | 1.99 | |
| ASOS | 1.88 | |
| Land Rover | 1.75 | |
| Harley-Davidson | 1.69 | |
| Vans | 1.67 | |
| Fujifilm | 1.63 | |
| Airbnb | 1.62 | |
| The Olympic Games | 1.54 | |
| Oakley | 1.53 | |
| The North Face | 1.48 | |
| KFC | 1.45 | |
| Cadillac | 1.43 |
Official Profiles
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LoginArtist: the terrys
The map shows every radio station that aired the terrys today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 334,871
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
283,454 | 84.65% |
| [+] |
Last.fm |
51,417 | 15.35% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 00:00 UTC | Chillinit, RedHook, the terrys | North Wollongong Hotel | Wollongong City Council, Australia | |
| 2026-01-09 03:00 UTC | the terrys | Torquay Hotel | Torquay, Australia | |
| 2026-01-10 03:00 UTC | the terrys | Westernport Hotel | san remo vic, Australia | |
| 2026-01-11 03:00 UTC | the terrys | Pier Bandroom | Melbourne, Australia | |
| 2026-01-16 03:00 UTC | the terrys | The Hoey Moey | Coffs Harbour, Australia | |
| 2026-01-17 03:00 UTC | the terrys | Beach Hotel | Byron Bay, Australia | |
| 2026-01-18 03:00 UTC | the terrys | The Station | Jindabyne, Australia | |
| 2026-02-13 03:00 UTC | the terrys | Seabreeze Hotel | Mackay, Australia | |
| 2026-02-14 03:00 UTC | the terrys | The Warehouse | Townsville, Australia | |
| 2026-02-15 03:00 UTC | the terrys | Tanks Arts Centre | Cairns, Australia | |
| 2026-02-21 03:00 UTC | the terrys | Beach Road Hotel | Sydney, Australia | |
| 2026-02-22 03:00 UTC | the terrys | King Street Hotel | Newcastle, Australia | |
| 2026-02-23 03:00 UTC | the terrys | Drifters Wharf | Gosford, Australia |
