The Temptations Brand Affinity ranks highest Amazon Music at 21.07% . Very Strong. Score DMDB 71.71% | Fanbase 63.46%

The Temptations — r&b, funk & soul artist from US.

The Temptations, formed in Detroit in 1961, rose to prominence as one of Motown's most versatile vocal groups, blending lush pop and politically charged funk.…

The Temptations

Superstar

Country: US | Gender: male | Artist ID: 11e81bc8-6db3-22e4-bd44-a0369fe50396

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Genres

r&b, funk & soulr&b/soulclassic soulfunksoulmotownmemphis soulcontemporary r&b

Influential: 71.71% Fanbase: 63.46% Trending: 75.83%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 21.07% • Very Strong

As of 2025-09-10

847,426

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.71% | Fanbase 63.46% | Trending 75.83% | CAREER STAGE: SUPERSTAR

Biography

The Temptations, formed in Detroit in 1961, rose to prominence as one of Motown's most versatile vocal groups, blending lush pop and politically charged funk. Through numerous lineup changes and evolving musical trends, the group maintained a dignified presence in the industry. Their string of hits included "My Girl," "Ain't Too Proud to Beg," and "Papa Was a Rollin' Stone," showcasing their adaptability to different styles and producers.

As the decades passed, the Temptations continued to tour and record, releasing albums such as Phoenix Rising in 1998 and All the Time in 2018. Despite facing personal tragedies and legal challenges, the group persevered, earning accolades like a Grammy for Best Traditional R&B Vocal Performance. Led by founding member Otis Williams, the Temptations celebrated their 50th anniversary with the release of Still Here, demonstrating their enduring legacy in the music industry.

Report Date: 2025-09-10

The Temptations resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is male-leaning (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 21,375 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Amazon Music, Akai, NBC maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Temptations score 0.54% — Low bucket.

Brand: Amazon MusicBrand: AkaiBrand: NBC

Followers:847,426

Engagements:4,609

Rate:0.5%

Posts:1,498

Avg Likes:4,580

Avg Comments:77

Avg Views:21,375

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 847,426 · Engagements 4,609 · Rate 0.5% Posts 1,498 · Views 21,375 · Avg Likes 4,580 · Avg Comments 77 · Avg Views 21,375	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 26% 35-44: 19% 45-64: 18%	Largest: 25-34 (33%); next: 18-24 (26%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (62%) BRAZIL (9%) UNITED KINGDOM (3%) FRANCE (2%) MEXICO (2%)	Top regions: UNITED STATES (62%), BRAZIL (9%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 3,823 avg likes/post · Youtube: 21,375 avg views/post	Best reach: Youtube 21,375 avg views; best engagement: Instagram 3,823 avg likes

Top Brand Affinities

Amazon Music

Score: 21.07

Akai

Score: 15.91

NBC

Score: 11.19

HBO Max

Score: 10.57

FOX

Score: 10.13

iHeartRadio Music Awards

Score: 9.60

Pro Tools

Score: 9.55

Delta

Score: 7.97

MTV

Score: 7.31

Publix

Score: 7.14

Macy's

Score: 6.49

CNN

Score: 6.47

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Top Brand Affinities

Brand	Category	Score
Amazon Music		21.07
Akai		15.91
NBC		11.19
HBO Max		10.57
FOX		10.13
iHeartRadio Music Awards		9.60
Pro Tools		9.55
Delta		7.97
MTV		7.31
Publix		7.14
Macy's		6.49
CNN		6.47
Columbia Pictures		6.41
Los Angeles Lakers		5.75
Paramount Pictures		5.71
Margaritaville		5.65
ULTA Beauty		5.19
Steve Madden		5.04
Nickelodeon		5.00
Power Rangers		4.84
ESPN		4.65
The Home Depot		4.65
American Airlines		4.61
Ableton		4.58
Spotify Music		4.57
Verizon		4.39
Chick-fil-A		4.29
FedEx		4.12
NFL		4.05
Hennessy		3.99
SoundCloud		3.96
Bethesda Softworks		3.82
Walmart		3.80
Comedy Central		3.80
Pixar		3.77
NBA		3.64
Pfizer		3.50
Beats Electronics		3.46
Warner Bros		3.41
ABC		3.35
CBS		3.30
Busch		3.09
GAP		2.92
Universal		2.70
Pepsi		2.66
Cadillac		2.58
WWE		2.53
NHL		2.52
Philips		2.45
The Olympic Games		2.29