The Tallest Man on Earth

The Tallest Man on Earth

Country: SE | Gender: male

Influence: 63.46% Fanbase: 53.66% Trending: 68.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 39.00% • Very Strong

As of 2025-09-09

158,933

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:15:44 UTC

Genres

popchamber popindie poppopalternativealternativeeuropeanswedish americanabluesstomp and hollerfolk & traditionalindie folkswedish singer-songwriter

Biography

"Music is my primary way of asking really loud questions. Most of my songs are big life questions, how to live and function in this world".

The Swedish singer-songwriter troubadour Kristian Matsson, better known as The Tallest Man on Earth has a rare talent for captivating an audience with just his raw, grainy voice and a guitar. He plays various string instruments, ranging from acoustic guitar, banjo and he recently picked up and started exploring the realm of the violin as well. The coming year will see him on the road again through Europe and North-America.

The project of Kristian Matsson - who has spent much of the last 19 years touring around the world as The Tallest Man On Earth - has captivated audiences using “every inch of his long guitar cord to roam the stage: darting around, crouching, stretching, hip-twitching, perching briefly and jittering away…” (The New York Times). In 2020, Matsson left New York City and returned to his farm in Sweden where he drowned out his thoughts by manically growing vegetables in his garden. It was only near the end of 2021, as he began to tour again, that the inspiration returned. “When I’m in motion, I can focus on my instinct, have my daydreams again. When I was finally able to tour again, I started writing like a madman.” He eventually had a collection of songs, revealing what would become Henry St, an album that sees Matsson exploring his own stubborn optimism and “how to be a person in this world”.

The Tallest Man on Earth Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Tallest Man on Earth speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,185 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Tele2, Ampeg, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Tallest Man on Earth score 0.69%Low bucket.
Brand: Tele2Brand: AmpegBrand: MOOG
Followers:158,933
Engagements:1,094
Rate:0.7%
Posts:841
Views:3,409
Avg Likes:1,089
Avg Comments:13
Avg Views:3,409

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 158,933 · Engagements 1,094 · Rate 0.7%
Posts 841 · Views 3,409 · Avg Likes 1,089 · Avg Comments 13 · Avg Views 3,409
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 36%
35-44: 12%
45-64: 5%
Largest: 25-34 (43%); next: 18-24 (36%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (33%)
UNITED KINGDOM (8%)
CANADA (6%)
SWEDEN (5%)
NIGERIA (5%)
Top regions: UNITED STATES (33%), UNITED KINGDOM (8%), CANADA (6%)
Platform Engagement Instagram: 937 avg likes/post · Tiktok: 1,224 avg views/post · Youtube: 2,185 avg views/post Best reach: Youtube 2,185 avg views; best engagement: Instagram 937 avg likes

Top Brand Affinities

Tele2
Score: 39.00
Ampeg
Score: 27.53
MOOG
Score: 15.87
Ericsson
Score: 15.63
Pro Tools
Score: 8.12
Pacific Northwest Wonderland
Score: 6.65
Kickstarter
Score: 6.15
Spotify Music
Score: 6.08
New Line Cinema
Score: 5.74
Ableton
Score: 5.71
Coors
Score: 5.47
Kodak
Score: 4.94
Brand Category Score
Tele2 39.00
Ampeg 27.53
MOOG 15.87
Ericsson 15.63
Pro Tools 8.12
Pacific Northwest Wonderland 6.65
Kickstarter 6.15
Spotify Music 6.08
New Line Cinema 5.74
Ableton 5.71
Coors 5.47
Kodak 4.94
Pilsner Urquell 4.92
Lollapalooza 4.63
Guinness 4.36
Airbnb 4.31
Fujifilm 4.12
Showtime 3.96
Olympus 3.82
Leica 3.77
Polaroid 3.74
Paramount Pictures 3.66
SoundCloud 3.22
Urban Outfitters 2.85
Columbia Pictures 2.77
Tinder 2.72
Emporium 2.64
NBC 2.63
Coachella 2.61
Aperol 2.57
Nickelodeon 2.51
Busch 2.47
Carhartt 2.42
Dr. Martens 2.40
Budweiser 2.33
Cadillac 2.30
BBC 2.11
HBO 2.10
Lush 2.05
Warner Bros 1.80
Activision Blizzard 1.77
Sunnies Studios 1.77
A Game of Tones 1.73
Vans 1.73
National Geographic 1.73
Pixar 1.72
Volvo 1.71
IKEA 1.70
Costco 1.64
WWE 1.58

Official Profiles

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Artist: The Tallest Man on Earth

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-15)

Total: 1,754,321

PLATFORM TOTAL %
Last.fm Last.fm 1,116,951 63.67%
Spotify Spotify 632,309 36.04%
Pandora Pandora 5,061 0.29%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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