The Tallest Man on Earth
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
158,933
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:15:44 UTC
Genres
Biography
The Swedish singer-songwriter troubadour Kristian Matsson, better known as The Tallest Man on Earth has a rare talent for captivating an audience with just his raw, grainy voice and a guitar. He plays various string instruments, ranging from acoustic guitar, banjo and he recently picked up and started exploring the realm of the violin as well. The coming year will see him on the road again through Europe and North-America.
The project of Kristian Matsson - who has spent much of the last 19 years touring around the world as The Tallest Man On Earth - has captivated audiences using “every inch of his long guitar cord to roam the stage: darting around, crouching, stretching, hip-twitching, perching briefly and jittering away…” (The New York Times). In 2020, Matsson left New York City and returned to his farm in Sweden where he drowned out his thoughts by manically growing vegetables in his garden. It was only near the end of 2021, as he began to tour again, that the inspiration returned. “When I’m in motion, I can focus on my instinct, have my daydreams again. When I was finally able to tour again, I started writing like a madman.” He eventually had a collection of songs, revealing what would become Henry St, an album that sees Matsson exploring his own stubborn optimism and “how to be a person in this world”.
The Tallest Man on Earth speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,185 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Tele2, Ampeg, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 158,933 · Engagements 1,094 · Rate 0.7% Posts 841 · Views 3,409 · Avg Likes 1,089 · Avg Comments 13 · Avg Views 3,409 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 36% 35-44: 12% 45-64: 5% |
Largest: 25-34 (43%); next: 18-24 (36%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (33%) UNITED KINGDOM (8%) CANADA (6%) SWEDEN (5%) NIGERIA (5%) |
Top regions: UNITED STATES (33%), UNITED KINGDOM (8%), CANADA (6%) |
| Platform Engagement | Instagram: 937 avg likes/post · Tiktok: 1,224 avg views/post · Youtube: 2,185 avg views/post | Best reach: Youtube 2,185 avg views; best engagement: Instagram 937 avg likes |
Top Brand Affinities
Tele2
Ampeg
MOOG
Ericsson
Pro Tools
Pacific Northwest Wonderland
Kickstarter
Spotify Music
New Line Cinema
Ableton
Coors
Kodak
| Brand | Category | Score |
|---|---|---|
| Tele2 | 39.00 | |
| Ampeg | 27.53 | |
| MOOG | 15.87 | |
| Ericsson | 15.63 | |
| Pro Tools | 8.12 | |
| Pacific Northwest Wonderland | 6.65 | |
| Kickstarter | 6.15 | |
| Spotify Music | 6.08 | |
| New Line Cinema | 5.74 | |
| Ableton | 5.71 | |
| Coors | 5.47 | |
| Kodak | 4.94 | |
| Pilsner Urquell | 4.92 | |
| Lollapalooza | 4.63 | |
| Guinness | 4.36 | |
| Airbnb | 4.31 | |
| Fujifilm | 4.12 | |
| Showtime | 3.96 | |
| Olympus | 3.82 | |
| Leica | 3.77 | |
| Polaroid | 3.74 | |
| Paramount Pictures | 3.66 | |
| SoundCloud | 3.22 | |
| Urban Outfitters | 2.85 | |
| Columbia Pictures | 2.77 | |
| Tinder | 2.72 | |
| Emporium | 2.64 | |
| NBC | 2.63 | |
| Coachella | 2.61 | |
| Aperol | 2.57 | |
| Nickelodeon | 2.51 | |
| Busch | 2.47 | |
| Carhartt | 2.42 | |
| Dr. Martens | 2.40 | |
| Budweiser | 2.33 | |
| Cadillac | 2.30 | |
| BBC | 2.11 | |
| HBO | 2.10 | |
| Lush | 2.05 | |
| Warner Bros | 1.80 | |
| Activision Blizzard | 1.77 | |
| Sunnies Studios | 1.77 | |
| A Game of Tones | 1.73 | |
| Vans | 1.73 | |
| National Geographic | 1.73 | |
| Pixar | 1.72 | |
| Volvo | 1.71 | |
| IKEA | 1.70 | |
| Costco | 1.64 | |
| WWE | 1.58 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 1,754,321
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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1,116,951 | 63.67% |
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632,309 | 36.04% |
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5,061 | 0.29% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















