The Sword

The Sword — rock artist from US.

The Sword have handcrafted their own immersive mythology underscored by undeniable and unpredictable guitar fireworks, cinematic themes, and otherworldly…

Influence: 58.19% Fanbase: 42.43% Trending: 66.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 130.76% • Very Strong

As of 2025-09-09

79,402

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:40 UTC

Genres

rockstoner rockmetalstoner metalpsychedelic doomsludge metal

Biography

The Sword have handcrafted their own immersive mythology underscored by undeniable and unpredictable guitar fireworks, cinematic themes, and otherworldly concepts. Since emerging out of Austin, TX in 2003, the quartet—JD Cronise [vocals, guitar], Bryan Richie [bass, keys], Kyle Shutt [guitar, vocals], and Santiago Vela [drums]—have incited the obsession of a diehard fanbase and the applause of tastemakers such as Rolling Stone, The Washington Post, Decibel, and more. The band’s catalog encompasses six full-length albums, namely Age of Winters [2006], Gods of the Earth [2008], Warp Riders [2010], Apocryphon [2012], High Country [2015], and Used Future [2018]. The group shared the stage with everyone from Metallica to Lamb of God and Clutch in addition to selling out headline tours on multiple continents. After a two-year hiatus, the band officially reunited and returned in tandem with the celebration of the 15th anniversary of Warp Riders. Hailed as a “classic” by Consequence, it originally garnered praise from the likes of Premier Guitar, SPIN, and more. Standing out as one of the 21st century’s most important heavy bands, The Sword architect the next chapter of their mythology with more touring and music on the horizon.

Top Brand Affinities

Report Date: 2025-09-09

The Sword is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (87%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (167,597 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, MOOG, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Sword score 5.08% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Live Nation

Followers:79,402

Engagements:4,032

Rate:5.1%

Posts:61

Avg Likes:3,856

Avg Comments:202

Avg Views:169,830

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 79,402 · Engagements 4,032 · Rate 5.1% Posts 61 · Views 169,830 · Avg Likes 3,856 · Avg Comments 202 · Avg Views 169,830	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 32% 35-44: 16% 45-64: 7%	Largest: 25-34 (43%); next: 18-24 (32%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED STATES (43%) BRAZIL (10%) CANADA (5%) UNITED KINGDOM (5%) INDONESIA (4%)	Top regions: UNITED STATES (43%), BRAZIL (10%), CANADA (5%)
Platform Engagement	Instagram: 2,155 avg likes/post · Tiktok: 2,233 avg views/post · Youtube: 167,597 avg views/post	Best reach: Youtube 167,597 avg views; best engagement: Instagram 2,155 avg likes

Top Brand Affinities

Ampeg

Score: 130.76

MOOG

Score: 27.25

Live Nation

Score: 20.85

Sennheiser

Score: 11.14

Akai

Score: 11.09

Pro Tools

Score: 10.52

Pilsner Urquell

Score: 9.91

Coors

Score: 9.89

Bonneville

Score: 7.93

Fallout

Score: 7.73

Columbia Pictures

Score: 7.25

DeLorean Motor Company

Score: 6.94

Brand	Category	Score
Ampeg		130.76
MOOG		27.25
Live Nation		20.85
Sennheiser		11.14
Akai		11.09
Pro Tools		10.52
Pilsner Urquell		9.91
Coors		9.89
Bonneville		7.93
Fallout		7.73
Columbia Pictures		7.25
DeLorean Motor Company		6.94
Kickstarter		6.52
Pontiac		6.30
Harley-Davidson		6.27
Jameson		6.26
Volcom		6.20
Spotify Music		5.94
Comedy Central		5.82
Ableton		5.60
Jagermeister		5.46
God of War		5.33
Sega		5.26
Taco Bell		5.23
Mortal Kombat		5.06
NHL		4.99
Final Fantasy		4.93
Star Wars		4.66
Resident Evil		4.55
Paramount Pictures		4.48
Budweiser		4.31
Bethesda Softworks		4.18
Cadillac		4.04
Guinness		4.01
Verizon		3.92
Gillette		3.89
WWE		3.81
The Witcher		3.80
Jack Daniels		3.72
Showtime		3.71
Nintendo		3.68
Busch		3.64
Vans		3.58
Warner Bros		3.50
Gundam		3.43
Dr. Martens		3.35
Nickelodeon		3.30
Prismacolor		3.30
Monster Beverage		3.23
HBO		3.15