The Supremes Brand Affinity ranks highest HBO Max at 14.45% . Very Strong. Score DMDB 63.36% | Fanbase 50.24%

The Supremes — pop artist from US.

The Supremes, consisting of Florence Ballard, Mary Wilson, and Diana Ross, rose to fame in the early 1960s as a Motown act. With the help of the…

The Supremes

Recognizable

Country: US | Artist ID: 11e81bd0-b182-8e58-93c7-a0369fe50396

Find Artist

Genres

popbrill building poppopmainstream popr&b, funk & soulquiet stormr&b/soulfunksouldiscomotownclassic girl groupcontemporary r&b

Influential: 63.36% Fanbase: 50.24% Trending: 69.92%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

HBO Max • 14.45% • Very Strong

As of 2025-09-10

32,966

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.36% | Fanbase 50.24% | Trending 69.92% | CAREER STAGE: MAINSTREAM

Biography

The Supremes, consisting of Florence Ballard, Mary Wilson, and Diana Ross, rose to fame in the early 1960s as a Motown act. With the help of the songwriting/production team Holland-Dozier-Holland, they achieved ten Billboard pop chart-topping hits between 1964 and 1967, including classics like "Where Did Our Love Go" and "Stop! In the Name of Love." The group evolved into Diana Ross & the Supremes in 1967, marking Ross's departure for a successful solo career. Despite lineup changes, the Supremes continued to release hits well into the disco era, achieving their final Top 40 hit in 1976.

Originating from Detroit as the Primettes, the Supremes signed with Motown in 1961 and quickly rose to fame with hits like "You Can't Hurry Love" and "You Keep Me Hanging On." The group underwent various lineup changes over the years, with Ross eventually leaving for a solo career. The Supremes continued to release albums and singles until their final concert in 1977. Subsequent reunions and solo endeavors by former members have kept the legacy of the Supremes alive in the music industry.

Report Date: 2025-09-10

The Supremes builds repeat engagement among 25-34 & 45-64 audiences throughout UNITED STATES, UNITED KINGDOM, ITALY. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (33,827 avg views per post), while Instagram provides social proof in comments and saves. Affinities with HBO Max, Amazon Music, NBC point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Supremes score 4.19% — Very Strong bucket.

Brand: HBO MaxBrand: Amazon MusicBrand: NBC

Followers:32,966

Engagements:1,380

Rate:4.2%

Posts:230

Avg Likes:1,247

Avg Comments:154

Avg Views:33,827

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,966 · Engagements 1,380 · Rate 4.2% Posts 230 · Views 33,827 · Avg Likes 1,247 · Avg Comments 154 · Avg Views 33,827	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 45-64: 28% 18-24: 20% 35-44: 19%	Largest: 25-34 (30%); next: 45-64 (28%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (54%) UNITED KINGDOM (8%) ITALY (5%) JAPAN (5%) ARGENTINA (2%)	Top regions: UNITED STATES (54%), UNITED KINGDOM (8%), ITALY (5%)
Platform Engagement	Instagram: 1,034 avg likes/post · Youtube: 33,827 avg views/post	Best reach: Youtube 33,827 avg views; best engagement: Instagram 1,034 avg likes

Top Brand Affinities

HBO Max

Score: 14.45

Amazon Music

Score: 13.89

NBC

Score: 10.24

CNN

Score: 7.94

MTV

Score: 6.84

Macy's

Score: 5.93

KARL LAGERFELD

Score: 5.89

Paramount Pictures

Score: 5.66

Hennessy

Score: 5.12

Nixon

Score: 5.07

iHeartRadio Music Awards

Score: 4.98

Warner Bros

Score: 4.20

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
HBO Max		14.45
Amazon Music		13.89
NBC		10.24
CNN		7.94
MTV		6.84
Macy's		5.93
KARL LAGERFELD		5.89
Paramount Pictures		5.66
Hennessy		5.12
Nixon		5.07
iHeartRadio Music Awards		4.98
Warner Bros		4.20
Spotify Music		4.13
Pixar		4.12
Columbia Pictures		3.99
Nickelodeon		3.76
Vogue		3.74
Bethesda Softworks		3.66
FashionNova		3.36
SoundCloud		3.21
Los Angeles Lakers		3.15
Comedy Central		2.97
TOM FORD		2.94
Cadillac		2.93
CBS		2.91
Beats Electronics		2.86
ESPN		2.79
Fenty beauty		2.76
Versace		2.76
Target		2.66
Dolce & Gabbana		2.65
ASOS		2.63
Philips		2.60
Fendi		2.54
Urban Outfitters		2.50
Universal		2.46
Kodak		2.42
NFL		2.40
Walmart		2.32
Coachella		2.30
Tiffany & Co		2.25
Polo Ralph Lauren		2.23
Snoopy And The Peanuts Gang		2.20
NBA		2.20
Transformers		2.18
Rolls-Royce		2.11
Pepsi		2.06
The Olympic Games		2.01
Amazon		1.97
Yves Saint Laurent		1.95