The Sugarhill Gang
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
122,032
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:07:01 UTC
Genres
Biography
The Sugarhill Gang builds repeat engagement among 35-44 & 25-34 audiences throughout UNITED STATES, BRAZIL, FRANCE. With a heavily male (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,615 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Akai, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 122,032 · Engagements 993 · Rate 0.8% Posts 273 · Views 1,615 · Avg Likes 993 · Avg Comments 34 · Avg Views 1,615 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 31% 25-34: 30% 45-64: 20% 18-24: 17% |
Largest: 35-44 (31%); next: 25-34 (30%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (63%) BRAZIL (6%) FRANCE (6%) UNITED KINGDOM (5%) ITALY (2%) |
Top regions: UNITED STATES (63%), BRAZIL (6%), FRANCE (6%) |
| Platform Engagement | Instagram: 960 avg likes/post · Youtube: 1,615 avg views/post | Best reach: Youtube 1,615 avg views; best engagement: Instagram 960 avg likes |
Top Brand Affinities
Mixcloud
Akai
Amazon Music
Pro Tools
Spinrilla
Warner Music
Live Nation
Pioneer
iHeartRadio Music Awards
WNBA
Ableton
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 39.53 | |
| Akai | 39.02 | |
| Amazon Music | 29.80 | |
| Pro Tools | 27.27 | |
| Spinrilla | 25.36 | |
| Warner Music | 23.74 | |
| Live Nation | 23.68 | |
| Pioneer | 22.88 | |
| iHeartRadio Music Awards | 21.73 | |
| WNBA | 20.59 | |
| Ableton | 18.79 | |
| Beats Electronics | 17.89 | |
| MOOG | 17.84 | |
| SoundCloud | 15.38 | |
| MTV | 15.09 | |
| CNN | 11.81 | |
| ESPN | 11.74 | |
| FOX | 11.47 | |
| New Era | 11.04 | |
| Everlast | 10.56 | |
| Spotify Music | 9.97 | |
| NBC | 7.73 | |
| NFL | 6.93 | |
| NBA | 6.47 | |
| Hennessy | 6.42 | |
| Los Angeles Lakers | 6.22 | |
| Kodak | 5.64 | |
| Columbia Pictures | 5.60 | |
| Verizon | 5.44 | |
| Sega | 5.08 | |
| Sneakerhead | 4.88 | |
| Universal | 4.73 | |
| Comedy Central | 4.54 | |
| Nickelodeon | 4.37 | |
| FashionNova | 4.12 | |
| Warner Bros | 3.99 | |
| Pandora | 3.80 | |
| Paramount Pictures | 3.70 | |
| NHL | 3.67 | |
| ABC | 3.67 | |
| The Olympic Games | 3.54 | |
| Matrix | 3.53 | |
| Martini | 3.51 | |
| Cadillac | 3.40 | |
| Timberland | 3.38 | |
| WWE | 3.18 | |
| Stüssy | 3.09 | |
| musical.ly | 3.07 | |
| Red Bull | 3.01 | |
| Supreme | 2.88 |
Official Profiles
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LoginArtist: The Sugarhill Gang
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 1,294,621
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-19 03:00 UTC | All Stars Of Hip Hop Mixtape 24 For 2026 | Jim Whelan Boardwalk Hall | Atlantic City, United States | — |
| 2026-02-28 03:00 UTC | The 80s Cruise 2026 | Port Canaveral | cape canaveral, United States | — |
| 2026-03-01 23:00 UTC | Big Daddy Kane, The Sugarhill Gang, Kid ’n Play, Treach, treach of naughty by nature | Santander Performing Arts Center | Reading, United States |















