The Sugarhill Gang

The Sugarhill Gang

Country: US

Influence: 60.15% Fanbase: 43.89% Trending: 68.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 39.53% • Very Strong

As of 2025-09-10

122,032

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:07:01 UTC

Genres

r&b, funk & soulfunkhip-hop & raphip hoprapeast coast hip hophip-hop/raphip housenew jersey rapold school hip hopelectronicelectro

Biography

Though the Sugarhill Gang inaugurated the history of recorded hip-hop with their single "Rapper's Delight," a multi-platinum-seller and radio hit in 1979, the group was cooked up to cash in on a supposed novelty item. Music industry producer and label owner Sylvia Robinson had become aware of the massive hip-hop block parties occurring around the New York area during the late '70s, so she gathered three local rappers (Master Gee, Wonder Mike, and Big Bank Hank) to record a single. Infectious and catchy, "Rapper's Delight" borrowed the break from Chic's "Good Times" and became a worldwide hit, eventually selling more than eight million copies. Most industry people figured rap for a short-lived trend, and though they were dead wrong, the Sugarhill Gang certainly didn't carry the torch; despite several modest hits ("8th Wonder," "Apache"), the trio faded quickly and was gone by the mid-'80s, only returning in 1999 with Jump on It, a rap album for children. ~ John Bush, Rovi

The Sugarhill Gang Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Sugarhill Gang builds repeat engagement among 35-44 & 25-34 audiences throughout UNITED STATES, BRAZIL, FRANCE. With a heavily male (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,615 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Akai, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Sugarhill Gang score 0.81%Low bucket.
Brand: MixcloudBrand: AkaiBrand: Amazon Music
Followers:122,032
Engagements:993
Rate:0.8%
Posts:273
Views:1,615
Avg Likes:993
Avg Comments:34
Avg Views:1,615

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 122,032 · Engagements 993 · Rate 0.8%
Posts 273 · Views 1,615 · Avg Likes 993 · Avg Comments 34 · Avg Views 1,615
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 31%
25-34: 30%
45-64: 20%
18-24: 17%
Largest: 35-44 (31%); next: 25-34 (30%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries UNITED STATES (63%)
BRAZIL (6%)
FRANCE (6%)
UNITED KINGDOM (5%)
ITALY (2%)
Top regions: UNITED STATES (63%), BRAZIL (6%), FRANCE (6%)
Platform Engagement Instagram: 960 avg likes/post · Youtube: 1,615 avg views/post Best reach: Youtube 1,615 avg views; best engagement: Instagram 960 avg likes

Top Brand Affinities

Mixcloud
Score: 39.53
Akai
Score: 39.02
Amazon Music
Score: 29.80
Pro Tools
Score: 27.27
Spinrilla
Score: 25.36
Warner Music
Score: 23.74
Live Nation
Score: 23.68
Pioneer
Score: 22.88
iHeartRadio Music Awards
Score: 21.73
WNBA
Score: 20.59
Ableton
Score: 18.79
Beats Electronics
Score: 17.89
Brand Category Score
Mixcloud 39.53
Akai 39.02
Amazon Music 29.80
Pro Tools 27.27
Spinrilla 25.36
Warner Music 23.74
Live Nation 23.68
Pioneer 22.88
iHeartRadio Music Awards 21.73
WNBA 20.59
Ableton 18.79
Beats Electronics 17.89
MOOG 17.84
SoundCloud 15.38
MTV 15.09
CNN 11.81
ESPN 11.74
FOX 11.47
New Era 11.04
Everlast 10.56
Spotify Music 9.97
NBC 7.73
NFL 6.93
NBA 6.47
Hennessy 6.42
Los Angeles Lakers 6.22
Kodak 5.64
Columbia Pictures 5.60
Verizon 5.44
Sega 5.08
Sneakerhead 4.88
Universal 4.73
Comedy Central 4.54
Nickelodeon 4.37
FashionNova 4.12
Warner Bros 3.99
Pandora 3.80
Paramount Pictures 3.70
NHL 3.67
ABC 3.67
The Olympic Games 3.54
Matrix 3.53
Martini 3.51
Cadillac 3.40
Timberland 3.38
WWE 3.18
Stüssy 3.09
musical.ly 3.07
Red Bull 3.01
Supreme 2.88

Official Profiles

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Artist: The Sugarhill Gang

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Sugarhill Gang today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-27)

Total: 1,294,621

PLATFORM TOTAL %
Spotify Spotify 1,294,621 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-19 03:00 UTC All Stars Of Hip Hop Mixtape 24 For 2026 Jim Whelan Boardwalk Hall Atlantic City, United States
2026-02-28 03:00 UTC The 80s Cruise 2026 Port Canaveral cape canaveral, United States
2026-03-01 23:00 UTC Big Daddy Kane, The Sugarhill Gang, Kid ’n Play, Treach, treach of naughty by nature Santander Performing Arts Center Reading, United States

Trending Artist