The Strumbellas

The Strumbellas

Country: CA

Influence: 63.40% Fanbase: 50.84% Trending: 69.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 32.35% • Very Strong

As of 2025-09-08

453,202

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:37 UTC

Genres

popcanadian indiepoprockpop rockrockfolk rockalternativealternativebluesstomp and hollerfolk & traditionalfolk-pop

Biography

Ever since forming in 2008 and releasing their debut album, 2012’s My Father and the Hunter, two-time JUNO award-winning alternative group The Strumbellas have steadily released follow-ups containing every ounce of stomping, hand-clapping, alt-country gusto, from 2013's We Still Move on Dance Floors to 2016's Hope to 2019's Rattlesnake. They’ll soon round the corner with a brand-new fifth studio album, Part Time Believer, a collection that signals The Strumbellas’ grand return and rebirth.

Now with Jimmy Chauveau on board as lead vocalist, The Strumbellas spent the last four years writing, recording, and whittling 50 songs down to 12. Honed by producers Ben Allen, Keith Varon, Stevie Aiello, and Dave Schiffman,, Part Time Believer continues The Strumbellas’ long-standing tradition of blending anthemic, brightly coloured compositions with yearning, contemplative lyrics.

“I think people often feel like things are escaping them, or they're trying to grab on to something — happiness, gratitude, professional or personal goals — and for some reason, they just can't get there,” says David Ritter, who handles piano, organ, percussion, and vocals. “Even if they get the thing they want, it doesn't feel the way they thought it would. A lot of these songs are about trying to, like, figure out why we're all feeling this way, and how we can find more peace in our lives.”

The Strumbellas Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Strumbellas maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDIA, CANADA. The audience leans heavily male (61%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,997 avg views per post; Instagram functions as the community touchpoint. Affinity with Scotiabank, Live Nation, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Strumbellas score 0.07%Low bucket.
Brand: ScotiabankBrand: Live NationBrand: Amazon Music
Followers:453,202
Engagements:325
Rate:0.1%
Posts:2,923
Views:2,604
Avg Likes:317
Avg Comments:12
Avg Views:2,604

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 453,202 · Engagements 325 · Rate 0.1%
Posts 2,923 · Views 2,604 · Avg Likes 317 · Avg Comments 12 · Avg Views 2,604
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 28%
13-17: 8%
35-44: 7%
Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (17%)
INDIA (9%)
CANADA (6%)
MEXICO (5%)
BRAZIL (5%)
Top regions: UNITED STATES (17%), INDIA (9%), CANADA (6%)
Platform Engagement Instagram: 233 avg likes/post · Tiktok: 607 avg views/post · Youtube: 1,997 avg views/post Best reach: Youtube 1,997 avg views; best engagement: Instagram 233 avg likes

Top Brand Affinities

Scotiabank
Score: 32.35
Live Nation
Score: 30.69
Amazon Music
Score: 18.65
Air Canada
Score: 13.36
Tim Hortons
Score: 12.51
Budweiser
Score: 10.01
NHL
Score: 8.91
iHeartRadio Music Awards
Score: 8.11
Lollapalooza
Score: 6.38
Coors
Score: 6.11
Pilsner Urquell
Score: 5.78
Jameson
Score: 5.52
Brand Category Score
Scotiabank 32.35
Live Nation 30.69
Amazon Music 18.65
Air Canada 13.36
Tim Hortons 12.51
Budweiser 10.01
NHL 8.91
iHeartRadio Music Awards 8.11
Lollapalooza 6.38
Coors 6.11
Pilsner Urquell 5.78
Jameson 5.52
Free People 4.88
Ableton 4.78
Pacific Northwest Wonderland 4.69
Margaritaville 4.23
Spotify Music 4.05
Verizon 4.03
Kickstarter 3.72
Gillette 3.69
Heinz 3.67
Showtime 3.66
Guinness 3.44
Lululemon Athletica 3.39
Columbia Pictures 3.33
Costco 3.26
Urban Outfitters 3.04
NBC 2.97
Busch 2.97
The Olympic Games 2.93
Coachella 2.92
PetSmart 2.85
Cadillac 2.73
Baileys 2.68
Paramount Pictures 2.63
Airbnb 2.60
CBS 2.60
CBS Television Studios 2.59
MTV 2.57
Polaroid 2.51
Carhartt 2.47
Geocaching 2.46
Nickelodeon 2.44
Target 2.36
Star Wars 2.22
WWE 2.21
Bellagio 2.21
HBO 2.17
AMC 2.12
Kodak 2.09

Official Profiles

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Artist: The Strumbellas

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC The Strumbellas Commodore Ballroom Vancouver, Canada
2026-02-19 03:00 UTC The Strumbellas The Wilbur Theatre Boston, United States
2026-02-19 04:00 UTC The Strumbellas The Wilbur Boston, United States
2026-02-20 03:00 UTC The Strumbellas Le Poisson Rouge New York, United States
2026-02-20 03:00 UTC The Strumbellas (Le) Poisson Rouge New York, United States
2026-02-21 03:00 UTC The Strumbellas Ardmore Music Hall Lower Merion Township, United States
2026-02-22 03:00 UTC The Strumbellas Lincoln Theatre Washington, United States
2026-02-24 03:00 UTC The Strumbellas Neighborhood Theatre Charlotte, United States
2026-02-25 03:00 UTC The Strumbellas The Loft Columbus, United States
2026-02-25 04:00 UTC The Strumbellas The Loft Atlanta, United States
2026-02-26 03:00 UTC The Strumbellas 3rd and Lindsley Nashville, United States
2026-02-27 08:00 UTC The Strumbellas Kessler Theater Dallas, United States
2026-02-28 03:00 UTC The Strumbellas The Kessler Dallas, United States
2026-03-01 03:00 UTC The Strumbellas Scoot Inn Austin, United States
2026-03-03 03:00 UTC The Strumbellas Meow Wolf Denver Denver, United States
2026-03-03 03:00 UTC The Strumbellas Meow Wolf Santa Fe, United States
2026-03-04 03:00 UTC The Strumbellas The Van Buren Phoenix, United States
2026-03-06 03:00 UTC The Strumbellas Music Box San Diego, United States
2026-03-07 03:00 UTC The Strumbellas The Regent Theater Los Angeles, United States
2026-03-07 04:00 UTC The Strumbellas The Regent Los Angeles, United States
2026-03-08 03:00 UTC The Strumbellas August Hall San Francisco, United States
2026-03-10 02:00 UTC The Strumbellas Aladdin Theater Portland, United States
2026-03-11 02:00 UTC The Strumbellas The Crocodile Seattle, United States
2026-03-11 03:00 UTC The Strumbellas The Crocodile - Old Location Seattle, United States
2026-03-13 02:00 UTC The Strumbellas Knitting Factory - Spokane Spokane, United States
2026-03-13 03:00 UTC The Strumbellas Knitting Factory - Boise Boise, United States
2026-03-14 02:00 UTC The Strumbellas The Complex Salt Lake City, United States
2026-03-15 02:00 UTC The Strumbellas Gothic Theatre Englewood, United States
2026-03-16 02:00 UTC The Strumbellas Aggie Theatre Fort Collins, United States
2026-03-16 03:00 UTC The Strumbellas Aggie Theater Fort Collins, United States
2026-03-19 02:00 UTC The Strumbellas Fine Line Minneapolis, United States
2026-03-20 02:00 UTC The Strumbellas The Sylvee Madison, United States
2026-03-20 03:00 UTC The Strumbellas Majestic Theatre Madison, United States
2026-03-21 02:00 UTC The Strumbellas HOB Chicago Chicago, United States
2026-03-21 02:00 UTC The Strumbellas House of Blues - Chicago Chicago, United States
2026-03-22 02:00 UTC The Strumbellas The Shelter, Saint Andrew's Hall Detroit, United States
2026-03-22 02:00 UTC The Strumbellas Saint Andrew's Hall Detroit, United States

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