The Strumbellas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
453,202
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:37 UTC
Genres
Biography
Now with Jimmy Chauveau on board as lead vocalist, The Strumbellas spent the last four years writing, recording, and whittling 50 songs down to 12. Honed by producers Ben Allen, Keith Varon, Stevie Aiello, and Dave Schiffman,, Part Time Believer continues The Strumbellas’ long-standing tradition of blending anthemic, brightly coloured compositions with yearning, contemplative lyrics.
“I think people often feel like things are escaping them, or they're trying to grab on to something — happiness, gratitude, professional or personal goals — and for some reason, they just can't get there,” says David Ritter, who handles piano, organ, percussion, and vocals. “Even if they get the thing they want, it doesn't feel the way they thought it would. A lot of these songs are about trying to, like, figure out why we're all feeling this way, and how we can find more peace in our lives.”
The Strumbellas maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDIA, CANADA. The audience leans heavily male (61%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,997 avg views per post; Instagram functions as the community touchpoint. Affinity with Scotiabank, Live Nation, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 453,202 · Engagements 325 · Rate 0.1% Posts 2,923 · Views 2,604 · Avg Likes 317 · Avg Comments 12 · Avg Views 2,604 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 28% 13-17: 8% 35-44: 7% |
Largest: 18-24 (54%); next: 25-34 (28%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (17%) INDIA (9%) CANADA (6%) MEXICO (5%) BRAZIL (5%) |
Top regions: UNITED STATES (17%), INDIA (9%), CANADA (6%) |
| Platform Engagement | Instagram: 233 avg likes/post · Tiktok: 607 avg views/post · Youtube: 1,997 avg views/post | Best reach: Youtube 1,997 avg views; best engagement: Instagram 233 avg likes |
Top Brand Affinities
Scotiabank
Live Nation
Amazon Music
Air Canada
Tim Hortons
Budweiser
NHL
iHeartRadio Music Awards
Lollapalooza
Coors
Pilsner Urquell
Jameson
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 32.35 | |
| Live Nation | 30.69 | |
| Amazon Music | 18.65 | |
| Air Canada | 13.36 | |
| Tim Hortons | 12.51 | |
| Budweiser | 10.01 | |
| NHL | 8.91 | |
| iHeartRadio Music Awards | 8.11 | |
| Lollapalooza | 6.38 | |
| Coors | 6.11 | |
| Pilsner Urquell | 5.78 | |
| Jameson | 5.52 | |
| Free People | 4.88 | |
| Ableton | 4.78 | |
| Pacific Northwest Wonderland | 4.69 | |
| Margaritaville | 4.23 | |
| Spotify Music | 4.05 | |
| Verizon | 4.03 | |
| Kickstarter | 3.72 | |
| Gillette | 3.69 | |
| Heinz | 3.67 | |
| Showtime | 3.66 | |
| Guinness | 3.44 | |
| Lululemon Athletica | 3.39 | |
| Columbia Pictures | 3.33 | |
| Costco | 3.26 | |
| Urban Outfitters | 3.04 | |
| NBC | 2.97 | |
| Busch | 2.97 | |
| The Olympic Games | 2.93 | |
| Coachella | 2.92 | |
| PetSmart | 2.85 | |
| Cadillac | 2.73 | |
| Baileys | 2.68 | |
| Paramount Pictures | 2.63 | |
| Airbnb | 2.60 | |
| CBS | 2.60 | |
| CBS Television Studios | 2.59 | |
| MTV | 2.57 | |
| Polaroid | 2.51 | |
| Carhartt | 2.47 | |
| Geocaching | 2.46 | |
| Nickelodeon | 2.44 | |
| Target | 2.36 | |
| Star Wars | 2.22 | |
| WWE | 2.21 | |
| Bellagio | 2.21 | |
| HBO | 2.17 | |
| AMC | 2.12 | |
| Kodak | 2.09 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | The Strumbellas | Commodore Ballroom | Vancouver, Canada | |
| 2026-02-19 03:00 UTC | The Strumbellas | The Wilbur Theatre | Boston, United States | |
| 2026-02-19 04:00 UTC | The Strumbellas | The Wilbur | Boston, United States | |
| 2026-02-20 03:00 UTC | The Strumbellas | Le Poisson Rouge | New York, United States | |
| 2026-02-20 03:00 UTC | The Strumbellas | (Le) Poisson Rouge | New York, United States | |
| 2026-02-21 03:00 UTC | The Strumbellas | Ardmore Music Hall | Lower Merion Township, United States | |
| 2026-02-22 03:00 UTC | The Strumbellas | Lincoln Theatre | Washington, United States | |
| 2026-02-24 03:00 UTC | The Strumbellas | Neighborhood Theatre | Charlotte, United States | |
| 2026-02-25 03:00 UTC | The Strumbellas | The Loft | Columbus, United States | |
| 2026-02-25 04:00 UTC | The Strumbellas | The Loft | Atlanta, United States | |
| 2026-02-26 03:00 UTC | The Strumbellas | 3rd and Lindsley | Nashville, United States | |
| 2026-02-27 08:00 UTC | The Strumbellas | Kessler Theater | Dallas, United States | |
| 2026-02-28 03:00 UTC | The Strumbellas | The Kessler | Dallas, United States | |
| 2026-03-01 03:00 UTC | The Strumbellas | Scoot Inn | Austin, United States | |
| 2026-03-03 03:00 UTC | The Strumbellas | Meow Wolf Denver | Denver, United States | |
| 2026-03-03 03:00 UTC | The Strumbellas | Meow Wolf | Santa Fe, United States | |
| 2026-03-04 03:00 UTC | The Strumbellas | The Van Buren | Phoenix, United States | |
| 2026-03-06 03:00 UTC | The Strumbellas | Music Box | San Diego, United States | |
| 2026-03-07 03:00 UTC | The Strumbellas | The Regent Theater | Los Angeles, United States | |
| 2026-03-07 04:00 UTC | The Strumbellas | The Regent | Los Angeles, United States | |
| 2026-03-08 03:00 UTC | The Strumbellas | August Hall | San Francisco, United States | |
| 2026-03-10 02:00 UTC | The Strumbellas | Aladdin Theater | Portland, United States | |
| 2026-03-11 02:00 UTC | The Strumbellas | The Crocodile | Seattle, United States | |
| 2026-03-11 03:00 UTC | The Strumbellas | The Crocodile - Old Location | Seattle, United States | |
| 2026-03-13 02:00 UTC | The Strumbellas | Knitting Factory - Spokane | Spokane, United States | |
| 2026-03-13 03:00 UTC | The Strumbellas | Knitting Factory - Boise | Boise, United States | |
| 2026-03-14 02:00 UTC | The Strumbellas | The Complex | Salt Lake City, United States | |
| 2026-03-15 02:00 UTC | The Strumbellas | Gothic Theatre | Englewood, United States | |
| 2026-03-16 02:00 UTC | The Strumbellas | Aggie Theatre | Fort Collins, United States | |
| 2026-03-16 03:00 UTC | The Strumbellas | Aggie Theater | Fort Collins, United States | |
| 2026-03-19 02:00 UTC | The Strumbellas | Fine Line | Minneapolis, United States | |
| 2026-03-20 02:00 UTC | The Strumbellas | The Sylvee | Madison, United States | |
| 2026-03-20 03:00 UTC | The Strumbellas | Majestic Theatre | Madison, United States | |
| 2026-03-21 02:00 UTC | The Strumbellas | HOB Chicago | Chicago, United States | |
| 2026-03-21 02:00 UTC | The Strumbellas | House of Blues - Chicago | Chicago, United States | |
| 2026-03-22 02:00 UTC | The Strumbellas | The Shelter, Saint Andrew's Hall | Detroit, United States | |
| 2026-03-22 02:00 UTC | The Strumbellas | Saint Andrew's Hall | Detroit, United States |















