The Story So Far
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
374,693
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:33:20 UTC
Genres
Biography
“We're always just trying to make something that we love and that feels like it's relevant to where we are in life,” says Torf. “We've already done so much in the past, but we wanted this to feel like the present thing that we are. We tried to make something that we connected with, and that hopefully our fans will like as well. But first and foremost, it's just something that we're proud of and feel good about.”
The Story So Far stands out with 18-24 & 25-34 audiences across UNITED STATES, INDONESIA, UNITED KINGDOM. The profile is heavily male (64%), and content lands hardest on Tiktok, where posts average 13,750 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Impericon, Arctic Fox hair Color, Zumiez, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Story So Far a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 374,693 · Engagements 12,339 · Rate 3.3% Posts 290 · Views 15,386 · Avg Likes 12,210 · Avg Comments 177 · Avg Views 15,386 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 31% 13-17: 6% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (31%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (42%) INDONESIA (8%) UNITED KINGDOM (8%) PHILIPPINES (5%) CANADA (4%) |
Top regions: UNITED STATES (42%), INDONESIA (8%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 10,741 avg likes/post · Tiktok: 13,750 avg views/post · Youtube: 1,636 avg views/post | Best reach: Tiktok 13,750 avg views; best engagement: Instagram 10,741 avg likes |
Top Brand Affinities
Impericon
Arctic Fox hair Color
Zumiez
Hot Topic
Vans
Taco Bell
Coors
Dr. Martens
Stüssy
Volcom
Fallout
NHL
| Brand | Category | Score |
|---|---|---|
| Impericon | 102.03 | |
| Arctic Fox hair Color | 21.14 | |
| Zumiez | 17.04 | |
| Hot Topic | 14.93 | |
| Vans | 7.44 | |
| Taco Bell | 6.47 | |
| Coors | 6.07 | |
| Dr. Martens | 5.67 | |
| Stüssy | 5.57 | |
| Volcom | 5.32 | |
| Fallout | 4.99 | |
| NHL | 4.61 | |
| Carhartt | 4.59 | |
| Spotify Music | 4.36 | |
| Showtime | 4.27 | |
| Urban Outfitters | 4.19 | |
| Budweiser | 3.86 | |
| Gillette | 3.84 | |
| Lollapalooza | 3.68 | |
| Verizon | 3.67 | |
| Monster Beverage | 3.42 | |
| AMC | 3.32 | |
| Pokemon Go | 3.07 | |
| Star Wars | 3.01 | |
| Busch | 2.99 | |
| SoundCloud | 2.99 | |
| Lush | 2.97 | |
| Chrysler | 2.94 | |
| Polaroid | 2.93 | |
| Nintendo | 2.87 | |
| Walmart | 2.86 | |
| Tinder | 2.82 | |
| Target | 2.82 | |
| A Game of Tones | 2.77 | |
| Coachella | 2.66 | |
| Paramount Pictures | 2.64 | |
| Kodak | 2.63 | |
| Pokemon | 2.58 | |
| Urban Decay Cosmetics | 2.54 | |
| Chipotle Mexican Grill | 2.52 | |
| Subaru | 2.48 | |
| Nickelodeon | 2.44 | |
| Too Faced Cosmetics | 2.40 | |
| WWE | 2.39 | |
| NYX Cosmetics | 2.30 | |
| Activision Blizzard | 2.23 | |
| PlayStation | 2.16 | |
| Xbox | 2.16 | |
| Anastasia Beverly Hills | 2.15 | |
| Guinness | 2.13 |
Official Profiles
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















