The Story So Far

The Story So Far

Country: US | Gender: male

Influence: 62.31% Fanbase: 52.50% Trending: 67.22% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 102.03% • Very Strong

As of 2025-09-10

374,693

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:33:20 UTC

Genres

rockrockpunkpop punkemoalternative emoanthem emo

Biography

The Story So Far have returned with their new album I Want To Disappear. Comprised of ten songs, it contains everything that’s brought them international acclaim and success since their inception. The current lineup features Parker Cannon (vocals), Kevin Geyer (lead guitar, keys), Ryan Torf (drums, rhythm guitar, and keys) and Will Levy (guitars).

“We're always just trying to make something that we love and that feels like it's relevant to where we are in life,” says Torf. “We've already done so much in the past, but we wanted this to feel like the present thing that we are. We tried to make something that we connected with, and that hopefully our fans will like as well. But first and foremost, it's just something that we're proud of and feel good about.”

The Story So Far Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Story So Far stands out with 18-24 & 25-34 audiences across UNITED STATES, INDONESIA, UNITED KINGDOM. The profile is heavily male (64%), and content lands hardest on Tiktok, where posts average 13,750 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Impericon, Arctic Fox hair Color, Zumiez, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Story So Far a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Story So Far score 3.29%Very Strong bucket.
Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Zumiez
Followers:374,693
Engagements:12,339
Rate:3.3%
Posts:290
Views:15,386
Avg Likes:12,210
Avg Comments:177
Avg Views:15,386

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 374,693 · Engagements 12,339 · Rate 3.3%
Posts 290 · Views 15,386 · Avg Likes 12,210 · Avg Comments 177 · Avg Views 15,386
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 31%
13-17: 6%
35-44: 4%
Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (42%)
INDONESIA (8%)
UNITED KINGDOM (8%)
PHILIPPINES (5%)
CANADA (4%)
Top regions: UNITED STATES (42%), INDONESIA (8%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 10,741 avg likes/post · Tiktok: 13,750 avg views/post · Youtube: 1,636 avg views/post Best reach: Tiktok 13,750 avg views; best engagement: Instagram 10,741 avg likes

Top Brand Affinities

Impericon
Score: 102.03
Arctic Fox hair Color
Score: 21.14
Zumiez
Score: 17.04
Hot Topic
Score: 14.93
Vans
Score: 7.44
Taco Bell
Score: 6.47
Coors
Score: 6.07
Dr. Martens
Score: 5.67
Stüssy
Score: 5.57
Volcom
Score: 5.32
Fallout
Score: 4.99
NHL
Score: 4.61
Brand Category Score
Impericon 102.03
Arctic Fox hair Color 21.14
Zumiez 17.04
Hot Topic 14.93
Vans 7.44
Taco Bell 6.47
Coors 6.07
Dr. Martens 5.67
Stüssy 5.57
Volcom 5.32
Fallout 4.99
NHL 4.61
Carhartt 4.59
Spotify Music 4.36
Showtime 4.27
Urban Outfitters 4.19
Budweiser 3.86
Gillette 3.84
Lollapalooza 3.68
Verizon 3.67
Monster Beverage 3.42
AMC 3.32
Pokemon Go 3.07
Star Wars 3.01
Busch 2.99
SoundCloud 2.99
Lush 2.97
Chrysler 2.94
Polaroid 2.93
Nintendo 2.87
Walmart 2.86
Tinder 2.82
Target 2.82
A Game of Tones 2.77
Coachella 2.66
Paramount Pictures 2.64
Kodak 2.63
Pokemon 2.58
Urban Decay Cosmetics 2.54
Chipotle Mexican Grill 2.52
Subaru 2.48
Nickelodeon 2.44
Too Faced Cosmetics 2.40
WWE 2.39
NYX Cosmetics 2.30
Activision Blizzard 2.23
PlayStation 2.16
Xbox 2.16
Anastasia Beverly Hills 2.15
Guinness 2.13

Official Profiles

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Artist: The Story So Far

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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