The Steel Woods

The Steel Woods — country artist from US.

The Steel Woods carved their place in the world of Southern rock and country with a sound that was both raw and refined, blending powerful storytelling,…

Influence: 54.54% Fanbase: 30.60% Trending: 66.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 59.39% • Very Strong

As of 2025-09-09

161,052

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:33 UTC

Genres

countrycountryrockmodern southern rockamericanroots americana

Biography

The Steel Woods carved their place in the world of Southern rock and country with a sound that was both raw and refined, blending powerful storytelling, masterful musicianship, and an undeniable grit. Co-founded by Jason "Rowdy" Cope and Wes Bayliss, the band emerged as a force in modern Southern rock, carrying the torch of legends who came before them while forging their own path.

Their music was marked by haunting melodies, thunderous riffs, and heartfelt lyrics. But beyond the music, The Steel Woods were a brotherhood, built on deep bonds and a shared love for honest, hard-hitting songs.

The legacy of Jason "Rowdy" Cope, whose visionary guitar work and songwriting shaped the band's identity, remains at the heart of The Steel Woods. Though he passed away in 2021, his spirit echoes in every note, every lyric, and every moment of their music.

In 2024, The Steel Woods played their final tour, but the band will live forever in spirit. Their music continues to inspire, their message still resonates, and their legacy remains unshaken. The fire they lit will never fade.

Top Brand Affinities

Report Date: 2025-09-09

The Steel Woods resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, CANADA. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (20,463 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Miller Lite, Ariat, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Steel Woods score 0.96% — Low bucket.

Brand: Miller LiteBrand: AriatBrand: Live Nation

Followers:161,052

Engagements:1,572

Rate:1.0%

Posts:952

Avg Likes:1,537

Avg Comments:50

Avg Views:23,495

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 161,052 · Engagements 1,572 · Rate 1.0% Posts 952 · Views 23,495 · Avg Likes 1,537 · Avg Comments 50 · Avg Views 23,495	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 25% 35-44: 21% 45-64: 16%	Largest: 25-34 (35%); next: 18-24 (25%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (57%) BRAZIL (12%) CANADA (3%) UNITED KINGDOM (3%) FRANCE (3%)	Top regions: UNITED STATES (57%), BRAZIL (12%), CANADA (3%)
Platform Engagement	Instagram: 1,003 avg likes/post · Youtube: 20,463 avg views/post	Best reach: Youtube 20,463 avg views; best engagement: Instagram 1,003 avg likes

Top Brand Affinities

Miller Lite

Score: 59.39

Ariat

Score: 45.46

Live Nation

Score: 29.50

Tagaz

Score: 28.68

Ampeg

Score: 27.80

RAM Trucks

Score: 19.98

Jim Beam

Score: 18.66

Amazon Music

Score: 16.07

Kenworth

Score: 14.82

Coors

Score: 14.46

Busch

Score: 14.03

Bud Light

Score: 14.00

Brand	Category	Score
Miller Lite		59.39
Ariat		45.46
Live Nation		29.50
Tagaz		28.68
Ampeg		27.80
RAM Trucks		19.98
Jim Beam		18.66
Amazon Music		16.07
Kenworth		14.82
Coors		14.46
Busch		14.03
Bud Light		14.00
Carhartt		12.52
Sennheiser		12.52
GMC		12.32
Houston Livestock Show and Rodeo		11.62
Barstool Sports		10.86
Kroger		10.73
Margaritaville		10.63
Harley-Davidson		10.34
Verizon		9.08
Jack Daniels		8.79
Cadillac		8.57
Stihl		8.56
Pontiac		8.39
Jameson		7.94
Budweiser		7.71
NBC		7.01
FOX		6.57
Jeep		6.46
Publix		6.22
iHeartRadio Music Awards		6.05
Chick-fil-A		6.02
Chevrolet		5.64
Dodge		5.50
Gillette		5.41
Spotify Music		5.32
Ford		5.32
NHL		5.19
Free People		5.06
FedEx		4.74
NFL		4.19
Taco Bell		3.90
Walmart		3.88
Paramount Pictures		3.79
Monster Beverage		3.74
American Eagle		3.68
Oakley		3.58
Showtime		3.54
Heinz		3.36