The Staves

The Staves

Country: GB

Influence: 62.43% Fanbase: 56.35% Trending: 65.46% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 23.03% • Very Strong

As of 2025-09-08

157,312

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 04:21:16 UTC

Genres

popindie popchamber popalternativealternativeindie rockamericanuk americananew americanabluesstomp and hollerfolk & traditionalindie folk

Biography

Taking a cue from youthful folk revivalists like Laura Marling, Mountain Man, and the Pierces, Watford, England's the Staves blend the wistful cadences of classic British folk with breezy, Laurel Canyon-era pop. They made their full-length debut with Dead & Born & Grown in 2012. Bon Iver's Justin Vernon produced the follow-up, 2015's lf I Was, and 2021's Good Woman saw them work with producer John Congleton on a set partly inspired by both loss and childbirth. Congleton returned to lead sessions for 2024's All Now, which betrayed an electronic pop influence.

The trio formed in 2009 around the talents of sisters Emily (vocals), Jessica (vocals/guitar), and Camilla Staveley-Taylor (vocals/ukulele), who first learned to harmonize by singing along with their parents' record collection, dominated by the likes of Simon & Garfunkel and Crosby, Stills, Nash & Young. Emily was only 14 years old when the siblings made their live debut at a neighborhood pub's open-mike night, but they were well-received and began appearing on a regular basis. The Staves released their debut EP, Facing West, in 2010, the same year they performed as backing vocalists on Tom Jones' 2010 gospel collection Praise & Blame.

The year 2011 produced a pair of EPs, Live at Cecil Sharp House and Mexico, which brought them to the attention of the major labels. The siblings signed with Atlantic Records and, capitalizing on the buzz created by their well-received debuts, they spent the beginning of 2012 supporting acts the Civil Wars and Bon Iver in North America. Arriving later that year, their first full-length outing, Dead & Born & Grown, was produced by Glyn and Ethan Johns. 2014 saw the release of another EP, Blood I Bled. The title track was a preview of the album If I Was, which was produced by Justin Vernon and released in February 2015. It landed them in the Top 20 of the Billboard Americana/Folk and Heatseekers Albums charts and resulted in a tour with Florence + the Machine and an appearance at Glastonbury. The EP Sleeping in a Car followed in 2016, and a year later, Nonesuch issued The Way Is Read, a collaboration with chamber group yMusic that featured both Staves originals and reworked yMusic compositions.

They spent the latter part of 2018 touring the U.K. with First Aid Kit, another indie folk act comprising sisters. However, it was the death of their mother -- as well as the birth of Emily's daughter -- that led to the slowdown of their public appearances in the period that followed. Their vocals appeared on a number of tracks from Paul Weller's mid-2020 LP On Sunset before previews of their third full-length began appearing online in the second half of the year. The John Congleton-produced Good Woman followed in February 2021 and reached number 13 on the U.K. albums chart. The following years saw the group celebrate the tenth anniversary of their debut album, Dead & Born & Grown, with a limited-edition vinyl reissue. Ahead of sessions for their next full-length, 2024's pop-focused All Now, Emily stepped away from the band to focus on family life, and the Staves continued as a duo. ~ James Christopher Monger & Marcy Donelson, Rovi

The Staves Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Staves speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,539 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Akg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Staves score 0.55%Low bucket.
Brand: MOOGBrand: AmpegBrand: Akg
Followers:157,312
Engagements:861
Rate:0.5%
Posts:1,878
Views:5,903
Avg Likes:841
Avg Comments:35
Avg Views:5,903

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 157,312 · Engagements 861 · Rate 0.5%
Posts 1,878 · Views 5,903 · Avg Likes 841 · Avg Comments 35 · Avg Views 5,903
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 35%
35-44: 11%
45-64: 7%
Largest: 18-24 (42%); next: 25-34 (35%)
Gender Split Female: 58%
Male: 42%
Non-binary/Other: 0%
Skews female (58%)
Top Countries UNITED STATES (24%)
UNITED KINGDOM (19%)
BRAZIL (8%)
CANADA (7%)
FRANCE (3%)
Top regions: UNITED STATES (24%), UNITED KINGDOM (19%), BRAZIL (8%)
Platform Engagement Instagram: 513 avg likes/post · Tiktok: 1,364 avg views/post · Youtube: 4,539 avg views/post Best reach: Youtube 4,539 avg views; best engagement: Instagram 513 avg likes

Top Brand Affinities

MOOG
Score: 23.03
Ampeg
Score: 22.67
Akg
Score: 15.44
Tate Modern
Score: 13.67
Waitrose
Score: 12.51
Pro Tools
Score: 11.73
Amazon Music
Score: 10.64
Sennheiser
Score: 10.35
Ableton
Score: 7.46
Glossier
Score: 7.18
Marks & Spencer
Score: 7.06
Kickstarter
Score: 7.02
Brand Category Score
MOOG 23.03
Ampeg 22.67
Akg 15.44
Tate Modern 13.67
Waitrose 12.51
Pro Tools 11.73
Amazon Music 10.64
Sennheiser 10.35
Ableton 7.46
Glossier 7.18
Marks & Spencer 7.06
Kickstarter 7.02
Vauxhall 6.95
Guinness 6.37
Spotify Music 6.32
Selfridges 5.94
New Line Cinema 5.64
Anthropologie 5.28
Coors 4.97
Showtime 4.88
Dr. Martens 4.76
Sunnies Studios 4.69
Kodak 4.60
Airbnb 4.25
Urban Outfitters 4.10
Lollapalooza 4.09
Lush 3.96
BBC 3.86
Polaroid 3.81
ASOS 3.75
Leica 3.64
Aperol 3.62
NBC 3.51
Summit Entertainment 3.46
SoundCloud 3.42
Carhartt 3.36
Topshop 3.34
Tinder 3.32
Paramount Pictures 3.27
Tesco 3.23
Emporium 3.18
Olympus 2.96
Columbia Pictures 2.82
Warner Bros 2.71
Fujifilm 2.71
The Olympic Games 2.51
Baileys 2.41
Pixar 2.29
Coachella 2.28
Beats Electronics 2.09

Official Profiles

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Artist: The Staves

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-01 02:30 UTC The Staves Resident Music Brighton, United Kingdom

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