The Staves
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
157,312
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:21:16 UTC
Genres
Biography
The trio formed in 2009 around the talents of sisters Emily (vocals), Jessica (vocals/guitar), and Camilla Staveley-Taylor (vocals/ukulele), who first learned to harmonize by singing along with their parents' record collection, dominated by the likes of Simon & Garfunkel and Crosby, Stills, Nash & Young. Emily was only 14 years old when the siblings made their live debut at a neighborhood pub's open-mike night, but they were well-received and began appearing on a regular basis. The Staves released their debut EP, Facing West, in 2010, the same year they performed as backing vocalists on Tom Jones' 2010 gospel collection Praise & Blame.
The year 2011 produced a pair of EPs, Live at Cecil Sharp House and Mexico, which brought them to the attention of the major labels. The siblings signed with Atlantic Records and, capitalizing on the buzz created by their well-received debuts, they spent the beginning of 2012 supporting acts the Civil Wars and Bon Iver in North America. Arriving later that year, their first full-length outing, Dead & Born & Grown, was produced by Glyn and Ethan Johns. 2014 saw the release of another EP, Blood I Bled. The title track was a preview of the album If I Was, which was produced by Justin Vernon and released in February 2015. It landed them in the Top 20 of the Billboard Americana/Folk and Heatseekers Albums charts and resulted in a tour with Florence + the Machine and an appearance at Glastonbury. The EP Sleeping in a Car followed in 2016, and a year later, Nonesuch issued The Way Is Read, a collaboration with chamber group yMusic that featured both Staves originals and reworked yMusic compositions.
They spent the latter part of 2018 touring the U.K. with First Aid Kit, another indie folk act comprising sisters. However, it was the death of their mother -- as well as the birth of Emily's daughter -- that led to the slowdown of their public appearances in the period that followed. Their vocals appeared on a number of tracks from Paul Weller's mid-2020 LP On Sunset before previews of their third full-length began appearing online in the second half of the year. The John Congleton-produced Good Woman followed in February 2021 and reached number 13 on the U.K. albums chart. The following years saw the group celebrate the tenth anniversary of their debut album, Dead & Born & Grown, with a limited-edition vinyl reissue. Ahead of sessions for their next full-length, 2024's pop-focused All Now, Emily stepped away from the band to focus on family life, and the Staves continued as a duo. ~ James Christopher Monger & Marcy Donelson, Rovi
The Staves speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,539 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Akg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 157,312 · Engagements 861 · Rate 0.5% Posts 1,878 · Views 5,903 · Avg Likes 841 · Avg Comments 35 · Avg Views 5,903 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 35% 35-44: 11% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (35%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (24%) UNITED KINGDOM (19%) BRAZIL (8%) CANADA (7%) FRANCE (3%) |
Top regions: UNITED STATES (24%), UNITED KINGDOM (19%), BRAZIL (8%) |
| Platform Engagement | Instagram: 513 avg likes/post · Tiktok: 1,364 avg views/post · Youtube: 4,539 avg views/post | Best reach: Youtube 4,539 avg views; best engagement: Instagram 513 avg likes |
Top Brand Affinities
MOOG
Ampeg
Akg
Tate Modern
Waitrose
Pro Tools
Amazon Music
Sennheiser
Ableton
Glossier
Marks & Spencer
Kickstarter
| Brand | Category | Score |
|---|---|---|
| MOOG | 23.03 | |
| Ampeg | 22.67 | |
| Akg | 15.44 | |
| Tate Modern | 13.67 | |
| Waitrose | 12.51 | |
| Pro Tools | 11.73 | |
| Amazon Music | 10.64 | |
| Sennheiser | 10.35 | |
| Ableton | 7.46 | |
| Glossier | 7.18 | |
| Marks & Spencer | 7.06 | |
| Kickstarter | 7.02 | |
| Vauxhall | 6.95 | |
| Guinness | 6.37 | |
| Spotify Music | 6.32 | |
| Selfridges | 5.94 | |
| New Line Cinema | 5.64 | |
| Anthropologie | 5.28 | |
| Coors | 4.97 | |
| Showtime | 4.88 | |
| Dr. Martens | 4.76 | |
| Sunnies Studios | 4.69 | |
| Kodak | 4.60 | |
| Airbnb | 4.25 | |
| Urban Outfitters | 4.10 | |
| Lollapalooza | 4.09 | |
| Lush | 3.96 | |
| BBC | 3.86 | |
| Polaroid | 3.81 | |
| ASOS | 3.75 | |
| Leica | 3.64 | |
| Aperol | 3.62 | |
| NBC | 3.51 | |
| Summit Entertainment | 3.46 | |
| SoundCloud | 3.42 | |
| Carhartt | 3.36 | |
| Topshop | 3.34 | |
| Tinder | 3.32 | |
| Paramount Pictures | 3.27 | |
| Tesco | 3.23 | |
| Emporium | 3.18 | |
| Olympus | 2.96 | |
| Columbia Pictures | 2.82 | |
| Warner Bros | 2.71 | |
| Fujifilm | 2.71 | |
| The Olympic Games | 2.51 | |
| Baileys | 2.41 | |
| Pixar | 2.29 | |
| Coachella | 2.28 | |
| Beats Electronics | 2.09 |
Official Profiles
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LoginArtist: The Staves
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 02:30 UTC | The Staves | Resident Music | Brighton, United Kingdom |















