The Specials

The Specials — pop artist from GB.

“2020 was the year of protest, wasn’t it?” says Horace. “It was in the air. The hardest part of the whole record was deciding what songs to use.” Following the…

Influence: 62.29% Fanbase: 52.37% Trending: 67.25% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 124.13% • Very Strong

As of 2025-09-11

333,809

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 10:05:19 UTC

Genres

poppopreggaeskaska revivalreggaepunkpunk

Biography

“2020 was the year of protest, wasn’t it?” says Horace. “It was in the air. The hardest part of the whole record was deciding what songs to use.” Following the musical liberation of Encore, genre was no obstacle. Each song demands a different arrangement or tone of voice. “We thought, let’s throw out the musical constraints of the Specials. There’s not a tonic suit or Fred Perry in sight. We don’t want to deny our past, because that enables us to do what we do now, but we have our own creative minds to make up.”

Top Brand Affinities

Report Date: 2025-09-11

The Specials indexes high with fans in the 25-34 range in UNITED KINGDOM, UNITED STATES, BRAZIL. The skew is heavily male (75%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 83,176 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ben Sherman, Fred Perry, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Specials when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Specials score 3.87% — Very Strong bucket.

Brand: Ben ShermanBrand: Fred PerryBrand: Mixcloud

Followers:333,809

Engagements:12,906

Rate:3.9%

Posts:542

Avg Likes:12,809

Avg Comments:158

Avg Views:83,176

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 333,809 · Engagements 12,906 · Rate 3.9% Posts 542 · Views 83,176 · Avg Likes 12,809 · Avg Comments 158 · Avg Views 83,176	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 25% 35-44: 22% 45-64: 16%	Largest: 25-34 (34%); next: 18-24 (25%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (19%) UNITED STATES (19%) BRAZIL (7%) INDONESIA (5%) MEXICO (5%)	Top regions: UNITED KINGDOM (19%), UNITED STATES (19%), BRAZIL (7%)
Platform Engagement	Instagram: 11,174 avg likes/post · Tiktok: 0 avg views/post · Youtube: 83,176 avg views/post	Best reach: Youtube 83,176 avg views; best engagement: Instagram 11,174 avg likes

Top Brand Affinities

Ben Sherman

Score: 124.13

Fred Perry

Score: 81.07

Mixcloud

Score: 26.32

Ampeg

Score: 24.65

Dr. Martens

Score: 16.50

MOOG

Score: 14.71

Barbour

Score: 11.85

Stone Island

Score: 9.34

Paul Smith

Score: 8.44

Marks & Spencer

Score: 7.62

Guinness

Score: 6.86

Tate Modern

Score: 6.80

Brand	Category	Score
Ben Sherman		124.13
Fred Perry		81.07
Mixcloud		26.32
Ampeg		24.65
Dr. Martens		16.50
MOOG		14.71
Barbour		11.85
Stone Island		9.34
Paul Smith		8.44
Marks & Spencer		7.62
Guinness		6.86
Tate Modern		6.80
Vauxhall		6.65
Selfridges		6.34
Vivienne Westwood		6.10
Columbia Pictures		5.69
Pilsner Urquell		5.39
Clarks		5.34
Spotify Music		4.26
eBay		4.03
Warner Bros		4.02
Campari		3.95
Tesco		3.93
Movistar		3.86
BBC		3.77
Emporium		3.53
Snoopy And The Peanuts Gang		3.32
Leica		2.98
Martini		2.92
Jack Daniels		2.92
Carhartt		2.92
NHL		2.89
Vans		2.88
Harrods		2.85
MTV		2.83
Star Wars		2.83
Stüssy		2.81
Lego		2.78
Cadillac		2.66
Kodak		2.55
Showtime		2.54
Nickelodeon		2.37
Harley-Davidson		2.36
Hot Wheels		2.35
Pepsi		2.34
Paramount Pictures		2.25
Tinder		2.24
Lollapalooza		2.21
SoundCloud		2.11
Budweiser		2.11