The Space Lady

The Space Lady

Country: US | Gender: female

Influence: 49.56% Fanbase: 24.52% Trending: 62.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

1,220

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 03:29:58 UTC

Genres

poppopindie popelectronichauntologyother electronic musicothersoutsider

Biography

Armed with her trusty battery-powered keyboard and wearing her winged helmet, the Space Lady's playfully ethereal cover songs and originals made her one of Boston and San Francisco's most distinctive street performers during the '80s and '90s -- and later, a well-regarded outsider artist. The money Susan Dietrich Schneider earned busking was her family's sole source of income while they hid from the U.S. government for two decades, but word of mouth about her unique, affecting music gained her a following that allowed her to tour and record in the 2010s.

Born in Las Animas, Colorado in 1948 to a music-loving family, Schneider dreamed of being a folk singer in her teens and at age 20 had a surgery-induced out-of-body experience that convinced her of the existence of alien life. She met her first husband Joel Dunsany, a street musician, when she moved to San Francisco after attending the University of Colorado. In order to avoid the Vietnam War draft, the couple destroyed their IDs and went into hiding -- at one point living in a cave in Mount Shasta -- even after they had three children and President Carter pardoned demonstrators in 1977.

After spending years panhandling and selling art on the streets of Boston, Schneider began busking in 1980, first accompanying herself with an accordion purchased at a Jamaica Plain thrift store and then a Casiotone MT-40 (the first battery-powered keyboard sold in America) which Dunsany souped up by running it through a phase shifter. Adding echo to her voice, a tip box bedecked with lights, and a winged helmet topped with a blinking red ball completed her image, which fit perfectly with the spacy songs she covered. Her otherworldly versions of "Ghost Riders in the Sky," Somewhere Over the Rainbow," "Fly Me to the Moon," and Peter Schilling's "Major Tom" captured the imagination of passersby, earning her the name the Space Lady and as much as $80 a day.

Schneider and her family eventually returned to San Francisco, where her distinctive style was an even bigger hit than it was in Boston. In 1990, she self-released The Space Lady: Recorded Live in San Francisco, a cassette that featured her pop covers as well as originals by Dunsany, including "Synthesize Me," which became the Space Lady's signature song.

Schneider continued busking until 2000, retiring from music when her marriage to Dunsany ended. She returned to Colorado to care for her parents and work as a nurse, unaware that her music was earning wider attention. Her version of the Electric Prunes' "(I Had) Too Much to Dream" appeared on Songs in the Key of Z: The Curious World of Outsider Music, Vol. 2, a collection inspired by the oddness surrounding Y2K and compiled by music historian Irwin Chusid. Word of mouth spread during the 2000s as articles were written about her; as a thank-you to her fans, in 2004 she released the Street Level Superstar EP via the online music archive Comfort Stand. However, she didn't return to being the Space Lady in earnest until after her marriage to singer/songwriter Eric Schneider in 2009. Impressed by the amount of fan correspondence she received, he encouraged her to begin performing again. She played a handful of U.S. dates in 2012, including one at the alleged UFO crash site in Roswell, New Mexico. The following year, London's Night School Records released The Space Lady's Greatest Hits, a selection of songs from her cassette, and Schneider embarked on her first world tour in 2014. The psych-garage band Burnt Ones convinced the Space Lady to split an album with them, and the results -- which featured a new original Space Lady song -- were released by Castle Face in October 2015. ~ Heather Phares, Rovi

The Space Lady Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Space Lady connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, GERMANY, UNITED KINGDOM. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 309 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Space Lady moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Space Lady score 2.95%Strong bucket.
Followers:1,220
Engagements:36
Rate:3.0%
Posts:33
Views:309
Avg Likes:31
Avg Comments:7
Avg Views:309

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,220 · Engagements 36 · Rate 3.0%
Posts 33 · Views 309 · Avg Likes 31 · Avg Comments 7 · Avg Views 309
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 34%
35-44: 18%
45-64: 8%
Largest: 25-34 (37%); next: 18-24 (34%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (30%)
GERMANY (9%)
UNITED KINGDOM (9%)
AUSTRALIA (6%)
ARGENTINA (4%)
Top regions: UNITED STATES (30%), GERMANY (9%), UNITED KINGDOM (9%)
Platform Engagement Youtube: 309 avg views/post Best reach: Youtube 309 avg views; best engagement: Youtube 31 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: The Space Lady

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-09 03:30 UTC The Space Lady The Cave Inn Woolloongabba, Australia
2026-01-11 02:30 UTC The Space Lady Brunswick Ballroom Melbourne, Australia
2026-01-17 03:30 UTC The Space Lady Arthur Art House Adelaide, Australia
2026-01-18 04:00 UTC The Space Lady Buffalo Club Fremantle, Australia

Trending Artist