The Soup Dragons

The Soup Dragons

Country: GB

Influence: 50.61% Fanbase: 22.92% Trending: 64.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

3,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 12:57:24 UTC

Genres

popscottish indiec86rockrockalternative rockeuropeanbritpopmadchester

Biography

Before Scotland's Soup Dragons hit the mainstream with their reggae-infused cover of the Rolling Stones' "I'm Free," the Glasgow four-piece were poised to carry the torch first lit by the Buzzcocks and the Adverts. Formed in the mid-'80s around singer/guitarist -- and eventual programmer -- Sean Dickson, the band included guitarist Jim McCulloch, bassist Sushil Dade, and drummer Ross Sinclair. Their punk-pop debut, Hang-Ten!, consisted of two years worth of singles and EPs -- the shorter Hang-Ten! EP arrived via Raw TV Products in 1986 -- and was released in 1987 on Sire Records. Their direction changed completely on 1988's uneven but ambitious This Is Our Art, a schizophrenic collection of hard rock, funk, and harmony-laden pop that showcased the group's love of melody and willingness to experiment within the modern rock genre.

By 1990, the previously underground sounds of U.K. rave culture began to infiltrate and inform the alternative rock scene, resulting in the birth of the Madchester sound, a drugged-out fusion of acid house and rock that the Soup Dragons were more than willing to get on board with. Lovegod, their Big Life/Polygram debut, embraced the scene completely, marrying dub-heavy beats with synths and acoustic guitars, breathy vocals, and even a guest spot from Black Uhuru's Junior Reid. Hotwired, their follow-up record that included the worldwide chart-topping hit "Divine Thing," was released in 1992. Gone were the hypnotic swells and late-night cigarette lyrics that fueled their previous release, replaced here by tight, immaculately produced songs that were way more alternative dance and sunny Britpop than moody rave anthems.

By 1994, Dickson was the sole remaining member, relying on a bizarre array of session musicians from Bootsy Collins to the Scottish Chamber Orchestra to help complete the funk, soul, rock, and hip-hop hybrid Hydrophonic. The record received mixed reviews, prompting Dickson to form a new group called High Fidelity, which released an EP in 1996 and a series of singles that led to the release of their first full-length LP, Demonstration, in 2002. ~ James Christopher Monger, Rovi

The Soup Dragons Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Soup Dragons reliably reaches 35-44 & 25-34 audiences in key English-speaking markets. The base is heavily male (80%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (208 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Soup Dragons score 0.07%Low bucket.
Followers:3,000
Engagements:2
Rate:0.1%
Posts:112
Views:208
Avg Likes:2
Avg Comments:0
Avg Views:208

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,000 · Engagements 2 · Rate 0.1%
Posts 112 · Views 208 · Avg Likes 2 · Avg Comments 0 · Avg Views 208
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 30%
25-34: 29%
45-64: 26%
18-24: 15%
Largest: 35-44 (30%); next: 25-34 (29%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries No country breakdown.
Platform Engagement Youtube: 208 avg views/post Best reach: Youtube 208 avg views; best engagement: Youtube 2 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: The Soup Dragons

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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