The Sounds
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
50,259
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 16:50:42 UTC
Genres
Biography
The Sounds is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, MEXICO, SPAIN. The audience is heavily male (62%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (60,909 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Tele2, Ericsson points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 50,259 · Engagements 1,987 · Rate 4.0% Posts 254 · Views 60,909 · Avg Likes 1,928 · Avg Comments 102 · Avg Views 60,909 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 37% 35-44: 12% 45-64: 4% |
Largest: 25-34 (44%); next: 18-24 (37%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (32%) MEXICO (10%) SPAIN (5%) BRAZIL (5%) GERMANY (5%) |
Top regions: UNITED STATES (32%), MEXICO (10%), SPAIN (5%) |
| Platform Engagement | Instagram: 1,213 avg likes/post · Youtube: 60,909 avg views/post | Best reach: Youtube 60,909 avg views; best engagement: Instagram 1,213 avg likes |
Top Brand Affinities
Live Nation
Tele2
Ericsson
Columbia Pictures
Lollapalooza
DeLorean Motor Company
Coachella
NHL
Jameson
Coors
Dr. Martens
Pilsner Urquell
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.84 | |
| Tele2 | 20.50 | |
| Ericsson | 14.71 | |
| Columbia Pictures | 8.33 | |
| Lollapalooza | 6.75 | |
| DeLorean Motor Company | 6.56 | |
| Coachella | 6.09 | |
| NHL | 5.92 | |
| Jameson | 5.83 | |
| Coors | 5.80 | |
| Dr. Martens | 5.68 | |
| Pilsner Urquell | 5.26 | |
| Hot Topic | 5.10 | |
| Comedy Central | 4.67 | |
| AMC | 4.45 | |
| Power Rangers | 4.39 | |
| MTV | 4.27 | |
| Nickelodeon | 4.26 | |
| Paramount Pictures | 4.21 | |
| NORDSTROM | 4.18 | |
| Vans | 4.18 | |
| Star Wars | 4.11 | |
| Sega | 3.98 | |
| Kickstarter | 3.96 | |
| Verizon | 3.96 | |
| Pepsi | 3.86 | |
| Shake Shack | 3.82 | |
| Mortal Kombat | 3.71 | |
| Spotify Music | 3.64 | |
| NBC | 3.58 | |
| Oculus | 3.57 | |
| Warner Bros | 3.37 | |
| Nintendo | 3.37 | |
| Summit Entertainment | 3.19 | |
| Showtime | 3.15 | |
| Target | 3.14 | |
| HBO | 3.13 | |
| Aperol | 2.89 | |
| Pokemon Go | 2.86 | |
| Kodak | 2.76 | |
| Martini | 2.73 | |
| Polaroid | 2.64 | |
| Lego | 2.62 | |
| Marc Jacobs | 2.60 | |
| IKEA | 2.56 | |
| Guinness | 2.54 | |
| Budweiser | 2.53 | |
| LEGOLAND | 2.50 | |
| Fujifilm | 2.45 | |
| Jack Daniels | 2.39 |
Official Profiles
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LoginArtist: The Sounds
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
