The Soft Moon

The Soft Moon

Country: US

Influence: 54.73% Fanbase: 34.81% Trending: 64.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

19,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 08:58:40 UTC

Genres

rockgrave wavealternative rockalternativealternativenu gazepunkdark post-punk

Biography

The project of multi-instrumentalist Luis Vasquez, the Soft Moon confronted existential dread with an unflinching mix of industrial and post-punk. The murky electronics and riffs of 2010's self-titled debut hinted at the explosive blend of industrial and EBM Vasquez would use to express his frustrations on albums such as 2015's Deeper and 2018's Criminal. With 2022's Exister, he presented a more collaborative and spacious-sounding version of the Soft Moon without sacrificing any of his music's cathartic impact. When Vasquez died in 2024, he left behind a legacy of raw, honest, and frequently beautiful music.

Born and raised in Oakland, California, Vasquez started writing his own songs a few months after his grandfather bought him a guitar when he was 12. By the time he was 15, he'd started his first band, and played in punk acts throughout his teens. Vasquez struck out on his own when he was 20, and he eventually founded the Soft Moon while working in San Francisco. His first single, "Breathe the Fire," appeared on Captured Tracks in March 2010; Parallels followed that September, and the Soft Moon's self-titled debut album appeared in November. Darker still was the Total Decay EP, which arrived in late October 2011. Vasquez continued to write songs while on the road, and enlisted the help of engineer/producer Monte Vallier to turn them into the streamlined tracks that appeared on October 2012's Zeros, which added more electronic elements to Vasquez's sound. That year also saw the release of "Evidence," a collaboration with synth pop pioneer John Foxx and his band the Maths.

After touring in support of Zeros, Vasquez moved to Venice, Italy, before settling in Berlin, and used the solitude and his status as a foreigner as inspiration for a set of songs that explored despair and healing. Working with producer Maurizio Baggio at Hate Studios, Vasquez honed his singing and songwriting to produce 2015's Deeper, some of the Soft Moon's most emotional music. A pair of remix EPs featuring work by Ancient Methods, Trentemøller, and Blush Response arrived early the following year. For the Soft Moon's fourth album, February 2018's Criminal, Vasquez reunited with Baggio and built on the confessional territory of Deeper as he explored his abusive childhood and its aftermath. Wishing to dig deeper into his inner conflicts, he returned with A Body of Errors, a set of largely instrumental songs that took a more reflective approach to the feeling of being trapped in one's own body. Vasquez's first album to be released under his own name, it arrived in January 2021 on 2 Mondi Collective.

During the COVID-19 global pandemic, Vasquez moved from Berlin to the Joshua Tree, California, a change of locale that allowed him to sing and play drums as loud as he needed without worrying about bothering the neighbors. This artistic freedom and his vast surroundings inspired September 2022's Exister, another anguished set of songs that included collaborations with fish narc and Special Interest's Alli Logout. Among the Soft Moon's shows in support of the album were appearances at 2023's Roadburn and Cruel World festivals. That December, an instrumental version of Exister was released. Vasquez died at the age of 44 in January 2024. ~ Heather Phares, Rovi

The Soft Moon Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Soft Moon engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, ITALY, FRANCE. The fan base skews heavily male (65%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (13,254 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Soft Moon score 2.38%Strong bucket.
Followers:19,500
Engagements:464
Rate:2.4%
Posts:40
Views:13,254
Avg Likes:426
Avg Comments:29
Avg Views:13,254

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 19,500 · Engagements 464 · Rate 2.4%
Posts 40 · Views 13,254 · Avg Likes 426 · Avg Comments 29 · Avg Views 13,254
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 33%
35-44: 17%
45-64: 6%
Largest: 25-34 (41%); next: 18-24 (33%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (22%)
ITALY (7%)
FRANCE (6%)
MEXICO (6%)
GERMANY (5%)
Top regions: UNITED STATES (22%), ITALY (7%), FRANCE (6%)
Platform Engagement Youtube: 13,254 avg views/post Best reach: Youtube 13,254 avg views; best engagement: Youtube 426 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: The Soft Moon

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-19)

Total: 363,508

PLATFORM TOTAL %
Last.fm Last.fm 273,529 75.25%
Spotify Spotify 89,979 24.75%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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