The Soft Moon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
19,500
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 08:58:40 UTC
Genres
Biography
Born and raised in Oakland, California, Vasquez started writing his own songs a few months after his grandfather bought him a guitar when he was 12. By the time he was 15, he'd started his first band, and played in punk acts throughout his teens. Vasquez struck out on his own when he was 20, and he eventually founded the Soft Moon while working in San Francisco. His first single, "Breathe the Fire," appeared on Captured Tracks in March 2010; Parallels followed that September, and the Soft Moon's self-titled debut album appeared in November. Darker still was the Total Decay EP, which arrived in late October 2011. Vasquez continued to write songs while on the road, and enlisted the help of engineer/producer Monte Vallier to turn them into the streamlined tracks that appeared on October 2012's Zeros, which added more electronic elements to Vasquez's sound. That year also saw the release of "Evidence," a collaboration with synth pop pioneer John Foxx and his band the Maths.
After touring in support of Zeros, Vasquez moved to Venice, Italy, before settling in Berlin, and used the solitude and his status as a foreigner as inspiration for a set of songs that explored despair and healing. Working with producer Maurizio Baggio at Hate Studios, Vasquez honed his singing and songwriting to produce 2015's Deeper, some of the Soft Moon's most emotional music. A pair of remix EPs featuring work by Ancient Methods, Trentemøller, and Blush Response arrived early the following year. For the Soft Moon's fourth album, February 2018's Criminal, Vasquez reunited with Baggio and built on the confessional territory of Deeper as he explored his abusive childhood and its aftermath. Wishing to dig deeper into his inner conflicts, he returned with A Body of Errors, a set of largely instrumental songs that took a more reflective approach to the feeling of being trapped in one's own body. Vasquez's first album to be released under his own name, it arrived in January 2021 on 2 Mondi Collective.
During the COVID-19 global pandemic, Vasquez moved from Berlin to the Joshua Tree, California, a change of locale that allowed him to sing and play drums as loud as he needed without worrying about bothering the neighbors. This artistic freedom and his vast surroundings inspired September 2022's Exister, another anguished set of songs that included collaborations with fish narc and Special Interest's Alli Logout. Among the Soft Moon's shows in support of the album were appearances at 2023's Roadburn and Cruel World festivals. That December, an instrumental version of Exister was released. Vasquez died at the age of 44 in January 2024. ~ Heather Phares, Rovi
The Soft Moon engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, ITALY, FRANCE. The fan base skews heavily male (65%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (13,254 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,500 · Engagements 464 · Rate 2.4% Posts 40 · Views 13,254 · Avg Likes 426 · Avg Comments 29 · Avg Views 13,254 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 33% 35-44: 17% 45-64: 6% |
Largest: 25-34 (41%); next: 18-24 (33%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (22%) ITALY (7%) FRANCE (6%) MEXICO (6%) GERMANY (5%) |
Top regions: UNITED STATES (22%), ITALY (7%), FRANCE (6%) |
| Platform Engagement | Youtube: 13,254 avg views/post | Best reach: Youtube 13,254 avg views; best engagement: Youtube 426 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: The Soft Moon
The map shows every radio station that aired The Soft Moon today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-19)
Total: 363,508
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
273,529 | 75.25% |
| [+] |
|
89,979 | 24.75% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















