The Smiths Brand Affinity ranks highest Fred Perry at 17.48% . Very Strong. Score DMDB 75.81% | Fanbase 68.63%

The Smiths — rock artist from GB.

The Smiths were a British indie rock band that emerged in the 1980s, transitioning from synth-driven new wave to guitar rock. Comprised of vocalist Morrissey…

The Smiths

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc2-7387-effc-a7fd-a0369fe50396

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Genres

rockpermanent waverocknew wavealternative rockpop rockalternativealternativeeuropeanmadchesterpunkuk post-punk

Influential: 75.81% Fanbase: 68.63% Trending: 79.40%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 17.48% • Very Strong

As of 2025-09-10

895,970

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 75.81% | Fanbase 68.63% | Trending 79.40% | CAREER STAGE: SUPERSTAR

Biography

The Smiths were a British indie rock band that emerged in the 1980s, transitioning from synth-driven new wave to guitar rock. Comprised of vocalist Morrissey and guitarist Johnny Marr, the band drew inspiration from various musical genres, including British Invasion, girl groups, pop, and rockabilly. Their collaboration resulted in a prolific output of singles and albums that influenced British guitar rock in the following decade. Marr, with a rock traditionalist approach, and Morrissey, known for his unique singing style and poetic lyrics, formed the core of the band.

Formed in 1982, The Smiths gained a loyal following in Manchester before signing with Rough Trade and releasing their debut single, "Hand in Glove." The band's success grew with subsequent singles like "This Charming Man" and albums such as The Smiths and Meat Is Murder. Despite internal tensions, the band's popularity soared, especially in the UK, with hits like "Heaven Knows I'm Miserable Now" and "The Boy with the Thorn in His Side." The Smiths disbanded in 1987, with Marr pursuing other musical projects and Morrissey launching a solo career.

Report Date: 2025-09-10

The Smiths connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED KINGDOM, UNITED STATES. With a heavily male (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 23,028 avg likes per post; Instagram adds dependable engagement depth. Overlap with Fred Perry, Dr. Martens, Champion highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Smiths moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Smiths score 2.57% — Strong bucket.

Brand: Fred PerryBrand: Dr. MartensBrand: Champion

Followers:895,970

Engagements:23,028

Rate:2.6%

Posts:139

Avg Likes:23,028

Avg Comments:58

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 895,970 · Engagements 23,028 · Rate 2.6% Posts 139 · Views 0 · Avg Likes 23,028 · Avg Comments 58 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 32% 35-44: 21% 45-64: 13%	Largest: 18-24 (32%); next: 25-34 (32%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	BRAZIL (19%) UNITED KINGDOM (15%) UNITED STATES (15%) PERU (6%) AUSTRALIA (5%)	Top regions: BRAZIL (19%), UNITED KINGDOM (15%), UNITED STATES (15%)
Platform Engagement	Instagram: 23,028 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 23,028 avg likes

Top Brand Affinities

Fred Perry

Score: 17.48

Dr. Martens

Score: 5.49

Champion

Score: 5.09

Warner Bros

Score: 4.97

Movistar

Score: 4.91

Columbia Pictures

Score: 4.71

MTV

Score: 4.56

Lollapalooza

Score: 4.51

Guinness

Score: 4.03

Arezzo

Score: 4.01

Comedy Central

Score: 3.71

Oculus

Score: 3.52

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Top Brand Affinities

Brand	Category	Score
Fred Perry		17.48
Dr. Martens		5.49
Champion		5.09
Warner Bros		4.97
Movistar		4.91
Columbia Pictures		4.71
MTV		4.56
Lollapalooza		4.51
Guinness		4.03
Arezzo		4.01
Comedy Central		3.71
Oculus		3.52
Mortal Kombat		3.43
BBC		3.21
Dolce & Gabbana		3.06
Spotify Music		2.82
Star Wars		2.80
Lush		2.78
GAP		2.75
AMC		2.72
NBC		2.44
Polaroid		2.40
Paramount Pictures		2.36
Showtime		2.35
Faber-Castell		2.32
Aperol		2.29
Lego		2.21
Kodak		2.21
Coachella		2.20
Tesco		2.18
Jack Daniels		2.16
Heineken		2.07
DC Entertainment		1.90
Vans		1.88
Snoopy And The Peanuts Gang		1.84
Ubisoft		1.77
Jaguar		1.70
SoundCloud		1.66
WWE		1.66
Vogue		1.65
Chrysler		1.65
HBO		1.64
H&M		1.64
Forever 21		1.59
Sprite		1.59
Fujifilm		1.57
ASICS		1.56
Airbnb		1.56
Converse		1.56
Pixar		1.54