The Silhouettes Project
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
22,610
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:45 UTC
Genres
Biography
Established through Root 73, a non-profit arts organisation that has quickly morphed into a recording studio, record label and an apprenticeship scheme for young people searching for experience in the industry, The Silhouettes Project’s testament to community, youth and the empowerment of rising voices remains as steady as the rhythms coursing through the music.
Their pioneering, self-sustaining ecosystem has become a notable success story, birthing the beautiful, innovative material that made up their debut album The Silhouettes Project Vol. I. Championing some of the most exciting talents across the UK including ENNY, Bel Cobain, Nix Northwest, Lex Amor and 30 more artists, rappers and producers, the collective earned well over 50M+ streams, critical acclaim across the likes of THE GUARDIAN, HIGHSNOBIETY and CLASH, and went on to perform a sold-out show at the iconic Jazz Café, Glastonbury 2023 and other festivals across Europe.
The Silhouettes Project resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, GERMANY. The demographic is heavily male (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 1,210 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Panavision, Akai maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 22,610 · Engagements 1,210 · Rate 5.4% Posts 367 · Views 0 · Avg Likes 1,210 · Avg Comments 4 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 18-24: 22% 35-44: 18% 45-64: 3% |
Largest: 25-34 (54%); next: 18-24 (22%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED KINGDOM (69%) UNITED STATES (7%) GERMANY (2%) FRANCE (2%) ITALY (2%) |
Top regions: UNITED KINGDOM (69%), UNITED STATES (7%), GERMANY (2%) |
| Platform Engagement | Instagram: 1,210 avg likes/post | best engagement: Instagram 1,210 avg likes |
Top Brand Affinities
Mixcloud
Panavision
Akai
Motel Rocks
Ableton
MOOG
ITV
SoundCloud
Vauxhall
Tate Modern
Amazon Music
Depop
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 130.74 | |
| Panavision | 63.44 | |
| Akai | 44.80 | |
| Motel Rocks | 38.65 | |
| Ableton | 36.44 | |
| MOOG | 29.33 | |
| ITV | 21.67 | |
| SoundCloud | 21.48 | |
| Vauxhall | 20.79 | |
| Tate Modern | 18.39 | |
| Amazon Music | 17.69 | |
| Depop | 15.78 | |
| Beats Electronics | 14.06 | |
| Pioneer | 12.50 | |
| Eurostar | 12.43 | |
| Spotify Music | 11.94 | |
| Selfridges | 11.84 | |
| Acne Studios | 10.97 | |
| Fred Perry | 10.10 | |
| ASOS | 9.67 | |
| Ellesse | 9.47 | |
| Pro Tools | 9.34 | |
| Sainsbury's | 8.93 | |
| Easyjet | 8.90 | |
| BBC | 8.86 | |
| Stone Island | 8.52 | |
| Atmos | 7.58 | |
| boohoo | 7.31 | |
| Dr. Martens | 7.29 | |
| Kodak | 6.91 | |
| Stüssy | 6.88 | |
| Carhartt | 6.73 | |
| MISSGUIDED | 6.73 | |
| Vivienne Westwood | 6.72 | |
| Urban Outfitters | 6.39 | |
| Tesco | 5.72 | |
| Clarks | 5.49 | |
| Moncler | 4.92 | |
| Topshop | 4.73 | |
| Fujifilm | 4.47 | |
| Showtime | 4.35 | |
| Hennessy | 4.02 | |
| Guinness | 3.97 | |
| New Balance | 3.85 | |
| MTV | 3.55 | |
| Olympus | 3.43 | |
| Paramount Pictures | 3.29 | |
| Polaroid | 3.23 | |
| Leica | 3.13 | |
| Harrods | 2.97 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















