The Silhouettes Project

The Silhouettes Project

Country: GB

Influence: 53.00% Fanbase: 31.89% Trending: 63.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 130.74% • Very Strong

As of 2025-09-09

22,610

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:45 UTC

Genres

r&b, funk & soulindie soulindie r&bcontemporary r&bhip-hop & raphip-hop/rapuk alternative hip hoprapcontemporary hip hophip hop

Biography

Disrupting the norms of traditional genre and collaborative music-making processes, The Silhouettes Project is a musical collective in the heart of East London's thriving cultural scene. Masterminded by Jaden Osei-Bonsu (Eerf Evil) and Asher Korner (Asher Kosher), the collective’s Hackney studio and creative hub has become a vital space for artists to connect and create, creating a new blueprint for community, alternative industry structures, and developing top-level talent across the creative arts.

Established through Root 73, a non-profit arts organisation that has quickly morphed into a recording studio, record label and an apprenticeship scheme for young people searching for experience in the industry, The Silhouettes Project’s testament to community, youth and the empowerment of rising voices remains as steady as the rhythms coursing through the music.

Their pioneering, self-sustaining ecosystem has become a notable success story, birthing the beautiful, innovative material that made up their debut album The Silhouettes Project Vol. I. Championing some of the most exciting talents across the UK including ENNY, Bel Cobain, Nix Northwest, Lex Amor and 30 more artists, rappers and producers, the collective earned well over 50M+ streams, critical acclaim across the likes of THE GUARDIAN, HIGHSNOBIETY and CLASH, and went on to perform a sold-out show at the iconic Jazz Café, Glastonbury 2023 and other festivals across Europe.

The Silhouettes Project Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Silhouettes Project resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, GERMANY. The demographic is heavily male (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 1,210 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Panavision, Akai maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Silhouettes Project score 5.35%Very Strong bucket.
Brand: MixcloudBrand: PanavisionBrand: Akai
Followers:22,610
Engagements:1,210
Rate:5.4%
Posts:367
Views:0
Avg Likes:1,210
Avg Comments:4
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 22,610 · Engagements 1,210 · Rate 5.4%
Posts 367 · Views 0 · Avg Likes 1,210 · Avg Comments 4 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 54%
18-24: 22%
35-44: 18%
45-64: 3%
Largest: 25-34 (54%); next: 18-24 (22%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED KINGDOM (69%)
UNITED STATES (7%)
GERMANY (2%)
FRANCE (2%)
ITALY (2%)
Top regions: UNITED KINGDOM (69%), UNITED STATES (7%), GERMANY (2%)
Platform Engagement Instagram: 1,210 avg likes/post best engagement: Instagram 1,210 avg likes

Top Brand Affinities

Mixcloud
Score: 130.74
Panavision
Score: 63.44
Akai
Score: 44.80
Motel Rocks
Score: 38.65
Ableton
Score: 36.44
MOOG
Score: 29.33
ITV
Score: 21.67
SoundCloud
Score: 21.48
Vauxhall
Score: 20.79
Tate Modern
Score: 18.39
Amazon Music
Score: 17.69
Depop
Score: 15.78
Brand Category Score
Mixcloud 130.74
Panavision 63.44
Akai 44.80
Motel Rocks 38.65
Ableton 36.44
MOOG 29.33
ITV 21.67
SoundCloud 21.48
Vauxhall 20.79
Tate Modern 18.39
Amazon Music 17.69
Depop 15.78
Beats Electronics 14.06
Pioneer 12.50
Eurostar 12.43
Spotify Music 11.94
Selfridges 11.84
Acne Studios 10.97
Fred Perry 10.10
ASOS 9.67
Ellesse 9.47
Pro Tools 9.34
Sainsbury's 8.93
Easyjet 8.90
BBC 8.86
Stone Island 8.52
Atmos 7.58
boohoo 7.31
Dr. Martens 7.29
Kodak 6.91
Stüssy 6.88
Carhartt 6.73
MISSGUIDED 6.73
Vivienne Westwood 6.72
Urban Outfitters 6.39
Tesco 5.72
Clarks 5.49
Moncler 4.92
Topshop 4.73
Fujifilm 4.47
Showtime 4.35
Hennessy 4.02
Guinness 3.97
New Balance 3.85
MTV 3.55
Olympus 3.43
Paramount Pictures 3.29
Polaroid 3.23
Leica 3.13
Harrods 2.97

Official Profiles

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Artist: The Silhouettes Project

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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