The Shires

The Shires

Country: GB

Influence: 51.19% Fanbase: 29.59% Trending: 62.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Atlantic • 38.90% • Very Strong

As of 2025-09-08

48,596

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:52 UTC

Genres

countrycountrybritish countrycontemporary countryamericanuk americana

Biography

Comprised of singer/songwriters Ben Earle and Crissie Rhodes, the Shires are a British duo with a knack for crafting pitch-perfect American country-pop in the vein of Lady A, Kacey Musgraves, and Florida Georgia Line. Emerging in 2015 with the U.K. country chart-topping Brave, the Shires have enjoyed success both at home and across the pond, where they became the first English country artists to sign with a major Nashville label. The duo issued their fifth album, 10 Year Plan, in 2022.

The Shires came into existence in 2013 after Hertfordshire guitarist, vocalist, and songwriter Ben Earle, a struggling solo artist who had toured with KT Tunstall, posted "there must be a country singer somewhere" on his social media. A response came from nearby Bedfordshire in the form of Crissie Rhodes, a talented vocalist who had been honing her craft at weddings, pubs, and clubs. The pair bonded over their mutual love of artists like Dolly Parton, Kacey Musgraves, and Alison Krauss, and began writing and performing together; they eventually inked a deal with Decca Records in the U.K. and Universal Music Group Nashville in the United States. Their first single, the aptly named "Nashville Skies," debuted in 2014 ahead of their full-length studio album Brave, which followed in February 2015. The duo promoted the record with a nationwide tour and returned in 2016 with their second album, My Universe, which entered the mainstream U.K. chart at number three. Their third effort, 2018's Accidentally on Purpose, recorded in Nashville with Lindsay Rimes, was their attempt at a proper crossover record, taking inspiration from the contemporary U.S. country scene with big pop hooks and choruses. Following the release of the album, the duo headed out on a lengthy U.K. tour before rounding out the year in support of Shania Twain. 2019 saw them return to Nashville to record what would become their fourth studio album, Good Years. The release was issued at the beginning of 2020 before the pair headed out on a U.K. tour. In 2022, they released 10 Year Plan, which like its four predecessors, soared to number one on the U.K. country charts. ~ James Christopher Monger, Rovi

The Shires Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Shires resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, IRELAND. The demographic is heavily female (71%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,769 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Virgin Atlantic, Sweaty Betty, ITV maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Shires score 1.32%Moderate bucket.
Brand: Virgin AtlanticBrand: Sweaty BettyBrand: ITV
Followers:48,596
Engagements:641
Rate:1.3%
Posts:2,462
Views:1,769
Avg Likes:612
Avg Comments:19
Avg Views:1,769

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 48,596 · Engagements 641 · Rate 1.3%
Posts 2,462 · Views 1,769 · Avg Likes 612 · Avg Comments 19 · Avg Views 1,769
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 37%
25-34: 34%
35-44: 16%
45-64: 7%
Largest: 18-24 (37%); next: 25-34 (34%)
Gender Split Female: 71%
Male: 29%
Non-binary/Other: 0%
Skews female (71%)
Top Countries UNITED KINGDOM (75%)
UNITED STATES (9%)
IRELAND (3%)
NIGERIA (3%)
AUSTRALIA (2%)
Top regions: UNITED KINGDOM (75%), UNITED STATES (9%), IRELAND (3%)
Platform Engagement Instagram: 483 avg likes/post · Tiktok: 1,769 avg views/post Best reach: Tiktok 1,769 avg views; best engagement: Instagram 483 avg likes

Top Brand Affinities

Virgin Atlantic
Score: 38.90
Sweaty Betty
Score: 27.15
ITV
Score: 26.31
Marks & Spencer
Score: 24.04
Kurt Geiger
Score: 23.06
Costa Coffee
Score: 21.30
ASDA
Score: 20.60
Next
Score: 19.93
Waitrose
Score: 19.68
British Airways
Score: 18.49
Sainsbury's
Score: 18.16
Ariat
Score: 17.31
Brand Category Score
Virgin Atlantic 38.90
Sweaty Betty 27.15
ITV 26.31
Marks & Spencer 24.04
Kurt Geiger 23.06
Costa Coffee 21.30
ASDA 20.60
Next 19.93
Waitrose 19.68
British Airways 18.49
Sainsbury's 18.16
Ariat 17.31
TUI 17.13
All Saints 16.67
Morrisons 14.88
Easyjet 14.03
Amazon Music 13.53
TUI Group 13.38
Barbour 13.21
Eurostar 12.43
River Island 12.32
ALDI 12.07
Vauxhall 11.48
Tesco 9.98
Carlsberg 9.53
Cadbury 9.00
boohoo 8.43
Baileys 8.41
Selfridges 8.35
Tate Modern 8.35
BBC 8.29
Primark 7.32
Guinness 7.02
T.G.I. Friday's 6.19
Lush 6.14
Ryanair 5.87
ASOS 5.82
New Line Cinema 5.52
Haribo 5.17
Myprotein 5.15
Harrods 5.06
Jack Daniels 4.88
Sunnies Studios 4.86
NBC 4.68
Spotify Music 4.66
Anthropologie 4.57
Columbia Pictures 4.52
Showtime 4.27
Topshop 4.24
Lindt 4.16

Official Profiles

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Artist: The Shires

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-20)

Total: 236,494

PLATFORM TOTAL %
Spotify Spotify 142,937 60.44%
Last.fm Last.fm 57,509 24.32%
Yandex Yandex 24,837 10.50%
Audiomack Audiomack 10,509 4.44%
Pandora Pandora 702 0.30%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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