The Shins Brand Affinity ranks highest Ampeg at 21.53% . Very Strong. Score DMDB 68.28% | Fanbase 64.66%

The Shins — pop artist from US.

Formed in 1996 by James Mercer in Albuquerque, NM, The Shins are an American band known for their influential debut album, Oh, Inverted World, released in…

The Shins

Recognizable

Country: US | Artist ID: 11e81bc9-24e9-bbb2-8d2f-a0369fe50396

Find Artist

Genres

popindie popportland indiealbuquerque indierockmodern rockrockpop rockalternativealternative rockindie rockalternativebluesstomp and hollerfolk & traditionalindie folk

Influential: 68.28% Fanbase: 64.66% Trending: 70.09%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 21.53% • Very Strong

As of 2025-09-10

241,335

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.28% | Fanbase 64.66% | Trending 70.09% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1996 by James Mercer in Albuquerque, NM, The Shins are an American band known for their influential debut album, Oh, Inverted World, released in 2001. The band has released six full-length albums to date, including The Worm's Heart, featuring alternate versions of songs from their album Heartworms, showcasing their ongoing evolution within the indie and alternative music scene.

Report Date: 2025-09-10

The Shins converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (60%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 21,365 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, MOOG, HBO Max underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Shins score 0.74% — Low bucket.

Brand: AmpegBrand: MOOGBrand: HBO Max

Followers:241,335

Engagements:1,782

Rate:0.7%

Posts:1,038

Avg Likes:1,703

Avg Comments:79

Avg Views:22,015

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 241,335 · Engagements 1,782 · Rate 0.7% Posts 1,038 · Views 22,015 · Avg Likes 1,703 · Avg Comments 79 · Avg Views 22,015	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 33% 35-44: 9% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (31%) BRAZIL (9%) MEXICO (7%) IRELAND (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (31%), BRAZIL (9%), MEXICO (7%)
Platform Engagement	Instagram: 916 avg likes/post · Tiktok: 650 avg views/post · Youtube: 21,365 avg views/post	Best reach: Youtube 21,365 avg views; best engagement: Instagram 916 avg likes

Top Brand Affinities

Ampeg

Score: 21.53

MOOG

Score: 20.41

HBO Max

Score: 11.68

Madewell

Score: 9.35

Pro Tools

Score: 8.76

DeLorean Motor Company

Score: 8.23

Amazon Music

Score: 7.38

Lollapalooza

Score: 6.82

Coors

Score: 6.78

Ableton

Score: 5.91

Jameson

Score: 5.88

Free People

Score: 5.58

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Top Brand Affinities

Brand	Category	Score
Ampeg		21.53
MOOG		20.41
HBO Max		11.68
Madewell		9.35
Pro Tools		8.76
DeLorean Motor Company		8.23
Amazon Music		7.38
Lollapalooza		6.82
Coors		6.78
Ableton		5.91
Jameson		5.88
Free People		5.58
Oculus		5.30
Paramount Pictures		5.08
Pacific Northwest Wonderland		4.95
Coachella		4.88
Anthropologie		4.79
Kroger		4.72
Spotify Music		4.67
Verizon		4.38
Kickstarter		4.38
Showtime		4.18
Comedy Central		4.12
Taco Bell		4.11
Columbia Pictures		4.02
NHL		4.01
NORDSTROM		3.98
Gillette		3.80
Polaroid		3.62
Kodak		3.52
Heinz		3.47
Nickelodeon		3.47
Guinness		3.47
Airbnb		3.37
Fallout		3.32
NBC		3.22
Emporium		3.22
Summit Entertainment		3.15
Leica		3.15
Urban Outfitters		3.08
Budweiser		3.03
Dr. Martens		2.93
SoundCloud		2.92
Star Wars		2.79
Busch		2.76
Martini		2.73
Prismacolor		2.69
Fujifilm		2.67
Pixar		2.63
AMC		2.47