The Sherlocks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
150,747
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:16 UTC
Genres
Biography
Yorkshire brothers Kiaran & Brandon Crook joined up with band members Alex Procter & Trent Jackson. With an incredibly passionate loyal fan base their fans have followed the band's journey from the pubs/clubs to selling out venues out all across the world. Aswell being asked to tour in arenas/stadiums with the likes of Liam Gallagher, Kings Of Leon, Keane, Kaiser Chief, The Libertines and many more. With a new album on the horizon, one thing for sure is the future looks incredibly bright for this true rock 'n' roll outifit.
The Sherlocks resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic is heavily male (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 971 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Aquascutum, Sergio Tacchini, Fred Perry maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 150,747 · Engagements 474 · Rate 0.3% Posts 3,654 · Views 1,688 · Avg Likes 461 · Avg Comments 9 · Avg Views 1,688 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 26% 35-44: 9% 13-17: 7% |
Largest: 18-24 (53%); next: 25-34 (26%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED KINGDOM (40%) UNITED STATES (9%) BRAZIL (7%) MEXICO (4%) ARGENTINA (3%) |
Top regions: UNITED KINGDOM (40%), UNITED STATES (9%), BRAZIL (7%) |
| Platform Engagement | Instagram: 367 avg likes/post · Tiktok: 971 avg views/post · Youtube: 717 avg views/post | Best reach: Tiktok 971 avg views; best engagement: Instagram 367 avg likes |
Top Brand Affinities
Aquascutum
Sergio Tacchini
Fred Perry
Carling
ITV
Sky Sports
Stone Island
Umbro
LG Group
Diadora
Barbour
Carlsberg
| Brand | Category | Score |
|---|---|---|
| Aquascutum | 95.33 | |
| Sergio Tacchini | 78.91 | |
| Fred Perry | 59.05 | |
| Carling | 32.03 | |
| ITV | 24.70 | |
| Sky Sports | 22.57 | |
| Stone Island | 17.56 | |
| Umbro | 13.43 | |
| LG Group | 12.84 | |
| Diadora | 12.66 | |
| Barbour | 12.13 | |
| Carlsberg | 12.09 | |
| Waitrose | 11.85 | |
| All Saints | 11.80 | |
| Morrisons | 11.59 | |
| Ellesse | 11.39 | |
| Peroni | 11.12 | |
| Costa Coffee | 10.65 | |
| Amazon Music | 9.55 | |
| Easyjet | 9.01 | |
| boohoo | 8.51 | |
| Guinness | 8.45 | |
| Dr. Martens | 8.32 | |
| MISSGUIDED | 8.09 | |
| Vauxhall | 7.79 | |
| Marks & Spencer | 7.66 | |
| River Island | 7.10 | |
| Topshop | 6.85 | |
| BBC | 6.46 | |
| Clarks | 6.17 | |
| Ryanair | 6.14 | |
| ASOS | 5.89 | |
| Selfridges | 5.62 | |
| Tesco | 5.60 | |
| Vivienne Westwood | 5.32 | |
| Primark | 5.14 | |
| Spotify Music | 4.73 | |
| ALDI | 4.17 | |
| Fila | 4.03 | |
| Columbia Pictures | 3.91 | |
| Urban Outfitters | 3.91 | |
| Harrods | 3.61 | |
| Showtime | 3.49 | |
| Aperol | 3.37 | |
| Cadbury | 3.30 | |
| Lush | 3.23 | |
| Jack Daniels | 3.23 | |
| Lollapalooza | 3.13 | |
| NBC | 3.01 | |
| Sunnies Studios | 3.00 |
Official Profiles
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LoginArtist: The Sherlocks
The map shows every radio station that aired The Sherlocks today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 117,507
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
80,650 | 68.63% |
| [+] |
Yandex |
36,431 | 31.00% |
| [+] |
Audiomack |
413 | 0.35% |
| [+] |
Pandora |
13 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:30 UTC | The Sherlocks, The Jacques | Hertford Corn Exchange | East Hertfordshire, United Kingdom | |
| 2025-12-12 03:00 UTC | The Sherlocks, The Jacques | The Hairy Dog | Derby, United Kingdom | |
| 2025-12-13 03:30 UTC | The Sherlocks | Wedgewood Rooms | Southsea, United Kingdom | |
| 2025-12-13 03:30 UTC | The Sherlocks, The Jacques | Wedgewood Rooms | Portsmouth, United Kingdom | |
| 2025-12-14 03:00 UTC | The Sherlocks, The Jacques | Roadmender | Northampton, United Kingdom | |
| 2025-12-18 03:30 UTC | The Sherlocks | Docks Academy | Grimsby, United Kingdom | |
| 2025-12-19 03:00 UTC | The Sherlocks, The Jacques | The Drill | Lincoln, United Kingdom | |
| 2025-12-20 03:00 UTC | The Sherlocks | King Street Social Club | North Tyneside, United Kingdom | |
| 2025-12-20 03:00 UTC | The Sherlocks | King Street Social Club & Institute Ltd | North Tyneside, United Kingdom | |
| 2025-12-21 03:00 UTC | The Sherlocks, The Jacques | The Welly | Hull, United Kingdom |
