The Sheepdogs

The Sheepdogs

Country: CA

Influence: 56.07% Fanbase: 38.42% Trending: 64.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 54.47% • Very Strong

As of 2025-09-09

85,908

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:52 UTC

Genres

popcanadian indierockrockmodern blues rockcanadian rockalternative rockblues rockblueselectric blues

Biography

Few bands capture the past as elegantly as The Sheepdogs. Since forming in 2004, the band from Saskatoon, Canada have fused rock’n’roll, roots and blues with a passion and delight that emanates from their songs – all tied up with harmonies that evoke Crosby, Stills, Nash & Young and other ghosts of Laurel Canyon. They’ve won Juno Awards, had multi-platinum album sales, and become Rolling Stone’s first unsigned cover stars. Now, having left the major label world and bought back their masters, they’re doing things exactly on their terms. Paradise Alone, the band’s five-track eighth album, is the first taste of this new chapter, coming out on their own label Right On Records.

A masterpiece in miniature, Paradise Alone showcases some of the best music of The Sheepdogs’ career. Produced by frontman Ewan Currie, engineered by Matt Ross-Spang (Rival Sons, Jason Isbell, Margo Price), and recorded at Southern Grooves in Memphis, Tennessee, it mixes the Sheepdogs’ groovy rock instincts with the soulful heritage of their location – infused with a free spirit that reflects their new independence. It’ll ring all the right bells with existing fans, and offer new food for thought.

The Sheepdogs Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Sheepdogs engages 25-34 & 18-24 audiences with repeatable results in CANADA, UNITED STATES, BRAZIL. The fan base skews heavily male (77%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,516 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Scotiabank, Live Nation, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Sheepdogs score 1.14%Moderate bucket.
Brand: AmpegBrand: ScotiabankBrand: Live Nation
Followers:85,908
Engagements:979
Rate:1.1%
Posts:1,850
Views:2,619
Avg Likes:969
Avg Comments:30
Avg Views:2,619

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 85,908 · Engagements 979 · Rate 1.1%
Posts 1,850 · Views 2,619 · Avg Likes 969 · Avg Comments 30 · Avg Views 2,619
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
18-24: 28%
35-44: 20%
45-64: 15%
Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries CANADA (44%)
UNITED STATES (20%)
BRAZIL (6%)
UNITED KINGDOM (5%)
FRANCE (3%)
Top regions: CANADA (44%), UNITED STATES (20%), BRAZIL (6%)
Platform Engagement Instagram: 783 avg likes/post · Tiktok: 1,103 avg views/post · Youtube: 1,516 avg views/post Best reach: Youtube 1,516 avg views; best engagement: Instagram 783 avg likes

Top Brand Affinities

Ampeg
Score: 54.47
Scotiabank
Score: 47.24
Live Nation
Score: 26.09
Carling
Score: 23.96
Tim Hortons
Score: 23.15
Budweiser
Score: 18.43
Air Canada
Score: 17.41
Pro Tools
Score: 15.33
NHL
Score: 15.15
MOOG
Score: 14.80
Akg
Score: 14.56
Sennheiser
Score: 13.83
Brand Category Score
Ampeg 54.47
Scotiabank 47.24
Live Nation 26.09
Carling 23.96
Tim Hortons 23.15
Budweiser 18.43
Air Canada 17.41
Pro Tools 15.33
NHL 15.15
MOOG 14.80
Akg 14.56
Sennheiser 13.83
Pilsner Urquell 12.21
Amazon Music 11.60
Coors 9.57
Jameson 6.97
Bud Light 6.88
Spotify Music 5.83
Guinness 4.77
Pacific Northwest Wonderland 4.57
Showtime 4.27
Margaritaville 4.15
iHeartRadio Music Awards 4.11
Lululemon Athletica 4.04
GMC 3.85
Busch 3.73
Pfizer 3.71
Emporium 3.67
Columbia Pictures 3.63
Cadillac 3.55
Baileys 3.49
Sunnies Studios 3.46
Comedy Central 3.07
Paramount Pictures 3.02
Airbnb 2.98
The Olympic Games 2.93
Jack Daniels 2.92
Coachella 2.89
Harley-Davidson 2.80
Carhartt 2.78
Tinder 2.76
Kodak 2.70
Lush 2.69
Dr. Martens 2.68
Lollapalooza 2.68
MTV 2.63
WWE 2.60
SoundCloud 2.54
NFL 2.49
Star Wars 2.43

Official Profiles

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Artist: The Sheepdogs

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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