The Selecter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
36,003
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 11:00:13 UTC
Genres
Biography
The Selecter toured over 3 months in the US, Mexico, Europe and the UK in Autumn 2019 with Special Guest and DJ Rhoda Dakar to celebrate their 40th Anniversary. The last show the band played before lockdown was the BBC 6 Music festival at the Roundhouse in Camden in March 2020 alongside Kojey Radical and Róisín Murphy.
The anarchic passion that fuelled Selecter gigs during the original 2-Tone era is still there, except the pair are more driven than ever. Their confidence is sky-high and they’re also writing the best songs of their career, which is saying something given the enduring popularity of hits like “Three Minute Hero,” “Missing Words,” “Too Much Pressure” and “On My Radio.”
The Selecter’s latest studio album Daylight was released to critical acclaim in 2017. Firing on all righteous cylinders Daylight is arguably their most urgent, politically engaged and purely uplifting music since the days of Too Much Pressure and Celebrate The Bullet. The band released Live At Roundhouse in 2018 on CD & Vinyl, with bonus DVD from their sold out London Roundhouse show with The Beat featuring the late Ranking Roger.
The Selecter has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, UNITED STATES, ARGENTINA. A heavily male (79%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,184 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ben Sherman, Fred Perry, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,003 · Engagements 354 · Rate 1.0% Posts 601 · Views 4,184 · Avg Likes 348 · Avg Comments 7 · Avg Views 4,184 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 23% 35-44: 20% 45-64: 19% |
Largest: 25-34 (35%); next: 18-24 (23%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (25%) UNITED STATES (20%) ARGENTINA (9%) MEXICO (6%) BRAZIL (4%) |
Top regions: UNITED KINGDOM (25%), UNITED STATES (20%), ARGENTINA (9%) |
| Platform Engagement | Instagram: 264 avg likes/post · Youtube: 4,184 avg views/post | Best reach: Youtube 4,184 avg views; best engagement: Instagram 264 avg likes |
Top Brand Affinities
Ben Sherman
Fred Perry
Mixcloud
Dr. Martens
Tate Modern
Sainsbury's
Vauxhall
Marks & Spencer
DeLorean Motor Company
Stone Island
Pilsner Urquell
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 302.32 | |
| Fred Perry | 123.73 | |
| Mixcloud | 22.13 | |
| Dr. Martens | 21.94 | |
| Tate Modern | 9.41 | |
| Sainsbury's | 9.30 | |
| Vauxhall | 8.08 | |
| Marks & Spencer | 7.23 | |
| DeLorean Motor Company | 7.04 | |
| Stone Island | 6.82 | |
| Pilsner Urquell | 6.80 | |
| Vivienne Westwood | 6.72 | |
| Guinness | 6.37 | |
| Carlsberg | 5.60 | |
| Spotify Music | 4.79 | |
| Paramount Pictures | 4.72 | |
| BBC | 4.67 | |
| Columbia Pictures | 4.53 | |
| ALDI | 4.32 | |
| Tesco | 4.20 | |
| Movistar | 4.02 | |
| MTV | 4.01 | |
| Leica | 3.96 | |
| Kickstarter | 3.59 | |
| Warner Bros | 3.49 | |
| Comedy Central | 3.21 | |
| Carhartt | 3.02 | |
| Star Wars | 2.88 | |
| Stüssy | 2.82 | |
| Fila | 2.82 | |
| Vans | 2.73 | |
| Cadillac | 2.65 | |
| Levi's | 2.60 | |
| Lego | 2.52 | |
| Emporium | 2.40 | |
| Lush | 2.39 | |
| Pepsi | 2.38 | |
| Lollapalooza | 2.37 | |
| Hot Wheels | 2.34 | |
| Coachella | 2.28 | |
| Kodak | 2.20 | |
| Jack Daniels | 2.18 | |
| SoundCloud | 2.17 | |
| Citroen | 2.06 | |
| Polo Ralph Lauren | 1.92 | |
| Harley-Davidson | 1.91 | |
| Jaguar | 1.90 | |
| Primark | 1.84 | |
| Snoopy And The Peanuts Gang | 1.82 | |
| Polaroid | 1.81 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-28 01:30 UTC | The Selecter, Dakka Skanks | Rescue Rooms | Nottingham, United Kingdom |















