The Selecter

The Selecter

Country: GB

Influence: 54.56% Fanbase: 34.24% Trending: 64.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 302.32% • Very Strong

As of 2025-09-11

36,003

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:00:13 UTC

Genres

hip-hop & raphip-hop/rap

Biography

The Selecter is led by their iconic frontwoman Pauline Black and co-fronted by original member Arthur ‘Gaps’ Hendrickson. Pauline Black is one of very few women in the 2-Tone scene - she is often referred to as the Queen of Ska. Not only a crucial figure in the music community, Black is also a published author, gifted actress and a celebrated style icon.

The Selecter toured over 3 months in the US, Mexico, Europe and the UK in Autumn 2019 with Special Guest and DJ Rhoda Dakar to celebrate their 40th Anniversary. The last show the band played before lockdown was the BBC 6 Music festival at the Roundhouse in Camden in March 2020 alongside Kojey Radical and Róisín Murphy.

The anarchic passion that fuelled Selecter gigs during the original 2-Tone era is still there, except the pair are more driven than ever. Their confidence is sky-high and they’re also writing the best songs of their career, which is saying something given the enduring popularity of hits like “Three Minute Hero,” “Missing Words,” “Too Much Pressure” and “On My Radio.”

The Selecter’s latest studio album Daylight was released to critical acclaim in 2017. Firing on all righteous cylinders Daylight is arguably their most urgent, politically engaged and purely uplifting music since the days of Too Much Pressure and Celebrate The Bullet. The band released Live At Roundhouse in 2018 on CD & Vinyl, with bonus DVD from their sold out London Roundhouse show with The Beat featuring the late Ranking Roger.

The Selecter Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

The Selecter has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, UNITED STATES, ARGENTINA. A heavily male (79%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,184 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ben Sherman, Fred Perry, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Selecter score 0.98%Low bucket.
Brand: Ben ShermanBrand: Fred PerryBrand: Mixcloud
Followers:36,003
Engagements:354
Rate:1.0%
Posts:601
Views:4,184
Avg Likes:348
Avg Comments:7
Avg Views:4,184

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 36,003 · Engagements 354 · Rate 1.0%
Posts 601 · Views 4,184 · Avg Likes 348 · Avg Comments 7 · Avg Views 4,184
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
18-24: 23%
35-44: 20%
45-64: 19%
Largest: 25-34 (35%); next: 18-24 (23%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED KINGDOM (25%)
UNITED STATES (20%)
ARGENTINA (9%)
MEXICO (6%)
BRAZIL (4%)
Top regions: UNITED KINGDOM (25%), UNITED STATES (20%), ARGENTINA (9%)
Platform Engagement Instagram: 264 avg likes/post · Youtube: 4,184 avg views/post Best reach: Youtube 4,184 avg views; best engagement: Instagram 264 avg likes

Top Brand Affinities

Ben Sherman
Score: 302.32
Fred Perry
Score: 123.73
Mixcloud
Score: 22.13
Dr. Martens
Score: 21.94
Tate Modern
Score: 9.41
Sainsbury's
Score: 9.30
Vauxhall
Score: 8.08
Marks & Spencer
Score: 7.23
DeLorean Motor Company
Score: 7.04
Stone Island
Score: 6.82
Pilsner Urquell
Score: 6.80
Vivienne Westwood
Score: 6.72
Brand Category Score
Ben Sherman 302.32
Fred Perry 123.73
Mixcloud 22.13
Dr. Martens 21.94
Tate Modern 9.41
Sainsbury's 9.30
Vauxhall 8.08
Marks & Spencer 7.23
DeLorean Motor Company 7.04
Stone Island 6.82
Pilsner Urquell 6.80
Vivienne Westwood 6.72
Guinness 6.37
Carlsberg 5.60
Spotify Music 4.79
Paramount Pictures 4.72
BBC 4.67
Columbia Pictures 4.53
ALDI 4.32
Tesco 4.20
Movistar 4.02
MTV 4.01
Leica 3.96
Kickstarter 3.59
Warner Bros 3.49
Comedy Central 3.21
Carhartt 3.02
Star Wars 2.88
Stüssy 2.82
Fila 2.82
Vans 2.73
Cadillac 2.65
Levi's 2.60
Lego 2.52
Emporium 2.40
Lush 2.39
Pepsi 2.38
Lollapalooza 2.37
Hot Wheels 2.34
Coachella 2.28
Kodak 2.20
Jack Daniels 2.18
SoundCloud 2.17
Citroen 2.06
Polo Ralph Lauren 1.92
Harley-Davidson 1.91
Jaguar 1.90
Primark 1.84
Snoopy And The Peanuts Gang 1.82
Polaroid 1.81

Official Profiles

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Artist: The Selecter

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-28 01:30 UTC The Selecter, Dakka Skanks Rescue Rooms Nottingham, United Kingdom

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