The Script Brand Affinity ranks highest Efteling at 6.49% . Very Strong. Score DMDB 75.55% | Fanbase 76.24%

The Script — pop artist from IE.

The Script is a globally acclaimed band known for their emotionally charged songs and chart-topping hits like ‘Hall of Fame’, ‘The Man Who Can’t Be Moved’,…

The Script

Superstar

Country: IE | Gender: male | Artist ID: 11e81bc7-d7ab-9772-977d-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popviral popneo mellowrockmodern rockpop rockrockfolk & traditionalceltic rock

Influential: 75.55% Fanbase: 76.24% Trending: 75.21%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 6.49% • Very Strong

As of 2025-09-10

4,024,101

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 75.55% | Fanbase 76.24% | Trending 75.21% | CAREER STAGE: SUPERSTAR

Biography

The Script is a globally acclaimed band known for their emotionally charged songs and chart-topping hits like ‘Hall of Fame’, ‘The Man Who Can’t Be Moved’, ‘Superheroes’, and ‘Breakeven’. Following the passing of founder member Mark Sheehan in 2023, remaining members Danny O’Donoghue and Glen Power made the decision to honor his legacy by continuing the band's journey and connecting with their loyal fanbase worldwide.

With their upcoming album ‘Satellites’, The Script introduces a revitalized sound that embodies hope and resilience. The band is set to tour internationally as special guests for P!NK in 2024, followed by a UK and European headline arena tour in November. With a remarkable track record of 10 billion streams, 12 million album sales, and 6 UK #1 albums, The Script embarks on a new chapter filled with endless possibilities.

Report Date: 2025-09-10

The Script converts attention from 18-24 & 25-34 audiences across UNITED STATES, INDONESIA, PHILIPPINES. Audience shape is female-leaning (50%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 181,265 avg views per post, with supportive conversation on Instagram. Shared audience with Efteling, River Island, Primark underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Script score 0.37% — Low bucket.

Brand: EftelingBrand: River IslandBrand: Primark

Followers:4,024,101

Engagements:14,899

Rate:0.4%

Posts:3,827

Avg Likes:14,516

Avg Comments:530

Avg Views:214,965

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,024,101 · Engagements 14,899 · Rate 0.4% Posts 3,827 · Views 214,965 · Avg Likes 14,516 · Avg Comments 530 · Avg Views 214,965	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (16%) INDONESIA (9%) PHILIPPINES (7%) INDIA (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (16%), INDONESIA (9%), PHILIPPINES (7%)
Platform Engagement	Instagram: 9,661 avg likes/post · Tiktok: 33,700 avg views/post · Youtube: 181,265 avg views/post	Best reach: Youtube 181,265 avg views; best engagement: Instagram 9,661 avg likes

Top Brand Affinities

Efteling

Score: 6.49

River Island

Score: 6.37

Primark

Score: 4.72

Jollibee

Score: 4.60

Pull&Bear

Score: 3.96

Cadbury

Score: 3.58

Guinness

Score: 3.53

Lindt

Score: 3.28

Sunnies Studios

Score: 3.25

Baileys

Score: 3.21

Topshop

Score: 3.13

Lush

Score: 2.83

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Efteling		6.49
River Island		6.37
Primark		4.72
Jollibee		4.60
Pull&Bear		3.96
Cadbury		3.58
Guinness		3.53
Lindt		3.28
Sunnies Studios		3.25
Baileys		3.21
Topshop		3.13
Lush		2.83
Tesco		2.62
ASOS		2.58
Polaroid		2.50
Petronas		2.44
MTV		2.38
Universal		2.29
Lollapalooza		2.26
UNIQLO		2.22
AMC		2.10
Showtime		2.06
BBC		1.98
Ferrero		1.89
Pandora		1.86
shein		1.82
HBO		1.80
Pokemon Go		1.79
Urban Decay Cosmetics		1.78
H&M		1.76
Fujifilm		1.76
Aperol		1.66
Pic Collage		1.61
Snapseed		1.57
Walt Disney		1.57
SheInside		1.57
McDonald's		1.56
Spotify Music		1.53
Coca-Cola		1.53
Huawei		1.50
Hollister Co		1.49
Airbnb		1.49
Converse		1.46
Warner Bros		1.46
Starbucks		1.44
Travelgram		1.43
Xiaomi		1.40
Marvel Entertainment		1.38
Bershka		1.37
OREO		1.34